{"company":{"name":"Attio","slug":"attio","website":"https://attio.com","category":"productivity"},"question":"What has Attio shipped recently?","answer":"In the last 30 days, Attio shipped 18 tracked updates. The most recent was \"Build your GTM brain\" on 2026-09-28.","window":{"days":30,"updateCount":18,"returned":18},"generatedAt":"2026-10-08T10:44:14.335Z","updates":[{"title":"Build your GTM brain","summary":"Attio’s Atlas platform features a new GTM methodology advocating for persistent AI systems ('GTM brain') built via context engineering, where teams upload core company data once for persistent intelligence. The approach prioritizes Early Customer Potential (ECP) over Ideal Customer Profile (ICP) in early stages and uses proprietary signals, deep research, and human touch to cut through AI-generated noise, citing 3–10x conversion improvements.","date":"2026-09-28","dateIsEstimated":true,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://atlas.attio.com/build-your-gtm-brain","publisher":"atlas.attio.com"},{"title":"Start with the data","summary":"A guest post on Attio's Atlas blog argues that outbound sales success hinges on data quality, AI-driven lead enrichment, and centralized system ownership. The author, Kyle Norton (CRO at Owner.com), claims better data and AI automation can 20x outbound efficiency, reducing wasted rep time and improving ARR per BDR.","date":"2026-09-28","dateIsEstimated":true,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://atlas.attio.com/start-with-the-data","publisher":"atlas.attio.com"},{"title":"Let AI own, not assist","summary":"Intercom’s Rati Zvirawa contends AI agents should fully own sales conversations from first contact to paid customer, not just assist human reps. This approach eliminates handover friction, enables re-engagement of cold prospects, and exposes latent demand. It also forces a reckoning with outdated funnel metrics like MQL definitions.","date":"2026-09-28","dateIsEstimated":true,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://atlas.attio.com/let-ai-own-not-assist","publisher":"atlas.attio.com"},{"title":"GTM is a creative act","summary":"Attio argues AI has removed GTM constraints, making it a creative act where teams can ship in days and tailor strategies to their unique beliefs about customers. The company introduces GTM Atlas, an ungated resource covering the full customer journey, authored by operators from companies like Vercel and Framer, aimed at early-stage teams building bespoke GTM systems.","date":"2026-09-28","dateIsEstimated":true,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://atlas.attio.com/gtm-is-a-creative-act","publisher":"atlas.attio.com"},{"title":"Introducing Universal Context","summary":"Attio introduced Universal Context, a new foundational data model designed for agentic workflows in CRM, combining semantic knowledge, full-text search, and external consistency guarantees. The system enables real-time collaboration between agents across platforms like ChatGPT and Claude Code via an MCP server, addressing legacy CRM limitations in AI adoption.","date":"2026-09-28","dateIsEstimated":true,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://attio.com/engineering/blog/introducing-universal-context","publisher":"attio.com"},{"title":"Where’s the technical challenge in CRM anyway?","summary":"Attio’s engineering team highlights the deep technical problems they solve to build a flexible, high-performance CRM, including a Rust-based query engine, real-time data processing (250K events/min), AI-driven features, and a no-code automation platform. The post emphasizes their no-compromise approach to performance, user experience, and ecosystem extensibility.","date":"2026-09-28","dateIsEstimated":true,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://attio.com/engineering/blog/where-s-the-technical-challenge-in-crm-anyway-","publisher":"attio.com"},{"title":"Tracking down OTA-related crashes in our mobile app","summary":"Attio’s redesigned iOS app, built with React Native and Expo, experienced crashes linked to over-the-air (OTA) updates. Debugging revealed race conditions during JavaScript bundle reloads, causing UnistylesRegistry state corruption. The issue was fixed in react-native-unistyles v3.1.0.","date":"2026-09-28","dateIsEstimated":true,"signalType":"technical","signalTypeLabel":"Technical","sourceUrl":"https://attio.com/engineering/blog/tracking-down-ota-related-crashes-in-our-mobile-app","publisher":"attio.com"},{"title":"Building the Attio MCP server","summary":"Attio built a first-class MCP server to power autonomous AI agents, replacing hand-wired API calls with high-level AI delegation. The server uses aggregated queries, semantic search, and nested tool responses to optimize for agent workflows, while implementing dynamic OAuth for seamless user authentication. TOON encoding reduces token usage by 50-70% compared to JSON.","date":"2026-09-28","dateIsEstimated":true,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://attio.com/engineering/blog/building-the-attio-mcp-server","publisher":"attio.com"},{"title":"Build with Attio: Nick Janes and Will Stenzel, Dialed Technologies","summary":"Attio’s engineering blog profiles Dialed Technologies, which built multiple apps using Attio’s App SDK, including The Swarm (relationship intelligence) and MapConnect (Mapbox integration). They’ve achieved 60+ installs and won second place at an Attio hackathon, showcasing the SDK’s extensibility and ease of use.","date":"2026-09-28","dateIsEstimated":true,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://attio.com/engineering/blog/build-with-attio-nick-janes-and-will-stenzel-dialed-technologies","publisher":"attio.com"},{"title":"React Data List: Building virtualized UIs declaratively","summary":"Attio open-sourced React Data List, a platform-agnostic library enabling developers to build virtualized lists declaratively using React components. The tool integrates with existing React patterns like hooks, Suspense, and Error Boundaries, simplifying list composition for large scrollable datasets in React Native and web apps.","date":"2026-09-28","dateIsEstimated":true,"signalType":"product_launch","signalTypeLabel":"Launch","sourceUrl":"https://attio.com/engineering/blog/react-data-list-building-virtualized-uis-declaratively","publisher":"attio.com"},{"title":"JavaScript string slice() considered harmful","summary":"Attio’s engineering team identified a bug in their CSV importer where JavaScript’s string.slice() method, which operates on UTF-16 code units, was truncating emoji and regional indicator symbols mid-character. This caused gRPC errors when transmitting data to Google’s Spanner database via protobufs. The fix involved using [Symbol.iterator]() to safely slice strings by code points instead.","date":"2026-09-28","dateIsEstimated":true,"signalType":"technical","signalTypeLabel":"Technical","sourceUrl":"https://attio.com/engineering/blog/javascript-string-slice-considered-harmful","publisher":"attio.com"},{"title":"You can’t just prompt your way to great AI features","summary":"Attio introduced Thread Agent, a custom framework for building AI-native features, and shipped Call Intelligence, a real-time AI call recording tool that transcribes conversations and surfaces CRM insights. The framework enforces consistent patterns, model flexibility, cost visibility, and type safety while handling ~600k LLM completions weekly.","date":"2026-09-28","dateIsEstimated":true,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://attio.com/engineering/blog/you-cant-just-prompt-your-way-to-great-ai-features","publisher":"attio.com"},{"title":"Ask Attio: A technical look at our new agent","summary":"Attio introduced Ask Attio, an AI agent embedded directly into its CRM platform, designed to operate within product context and take action on CRM data. The system features non-linear conversations, dynamic tool access based on user permissions, automatic context inference, multi-model failover, and streaming interactive UI components.","date":"2026-09-28","dateIsEstimated":true,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://attio.com/engineering/blog/ask-attio-a-technical-look-at-our-new-agent","publisher":"attio.com"},{"title":"New blocks for workflowsCopy link to this entry","summary":"Attio introduced new workflow blocks that trigger actions from call recordings and meeting links. Workflows can now automatically link calls to deals and assign follow-ups via round-robin distribution across teams. These features aim to streamline post-call actions and improve deal tracking.","date":"2026-09-23","dateIsEstimated":true,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://attio.com/changelog/2026/new-blocks-for-workflows","publisher":"attio.com"},{"title":"App updatesCopy link to this entry","summary":"Attio introduced three new integrations to expand workflow automation: Resend for transactional emails/newsletters, ClickUp for project/task creation, and Aircall for AI-generated call summaries. These apps are available via Attio's App Store.","date":"2026-09-23","dateIsEstimated":true,"signalType":"integration","signalTypeLabel":"Integration","sourceUrl":"https://attio.com/changelog/2026/app-updates","publisher":"attio.com"},{"title":"A more intuitive Ask AttioCopy link to this entry","summary":"Attio updated its Ask Attio AI assistant to suggest next actions with example prompts directly in the chat box, such as recapping calls or creating lead scoring agents. The feature now maintains a consistent panel across all pages with unified shortcuts and a minimize button for full-page chat.","date":"2026-09-23","dateIsEstimated":true,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://attio.com/changelog/2026/a-more-intuitive-ask-attio","publisher":"attio.com"},{"title":"Workflow history and agent logCopy link to this entry","summary":"Attio introduced workflow history and agent log features, providing detailed visibility into every step of workflow runs and agent actions, including tools called, records changed, and credits used. This enables teams to track and optimize agent deployments more effectively.","date":"2026-09-23","dateIsEstimated":true,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://attio.com/changelog/2026/workflow-history-and-agent-log","publisher":"attio.com"},{"title":"Changelog (September 23, 2026)Copy link to this entry","summary":"Attio’s September 2026 changelog introduces profile-based personal context settings, workspace-wide email/domain blocklists for admins, and real-time variable validation in workflow editors. Mobile performance improves tenfold in table/record views and call recordings, while Ask Attio now displays credit usage per thread. Three new AI models (Opus 5.5, GPT 6 Sol, Gemini Flash 3.8) are available in Ask Attio and Workflow custom agents, with GPT 6 Luna added to Workflow.","date":"2026-09-23","dateIsEstimated":false,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://attio.com/changelog/2026/changelog-september-23-2026","publisher":"attio.com"}],"attribution":{"source":"Spyingbee","url":"https://spyingbee.com/updates/attio","citation":"Spyingbee, \"Attio updates\", https://spyingbee.com/updates/attio (retrieved 2026-10-08)"}}