{"company":{"name":"Braze","slug":"braze","website":"https://braze.com","category":"marketing"},"question":"What has Braze shipped recently?","answer":"In the last 30 days, Braze shipped 44 tracked updates. The most recent was \"Zendesk Support Handoff\" on 2026-10-19.","window":{"days":30,"updateCount":44,"returned":44},"generatedAt":"2026-10-20T03:42:32.739Z","updates":[{"title":"Zendesk Support Handoff","summary":"Braze launched a beta integration enabling its Conversational AI agents to hand off live conversations to human support agents in Zendesk. The handoff is channel-agnostic, supporting Web, SMS, RCS, and WhatsApp, with agent replies returning on the same channel. Configuration requires a Zendesk API key and setup in Braze’s Conversational Agents settings.","date":"2026-10-19","dateIsEstimated":true,"signalType":"integration","signalTypeLabel":"Integration","sourceUrl":"https://braze.com/docs/partners/additional_channels_and_extensions/additional_channels/instant_chat/zendesk_support_handoff","publisher":"braze.com"},{"title":"BrazeAI Operator™ Use Cases: How Marketers Launch Campaigns, Build Segments, And QA In Minutes","summary":"Braze introduced BrazeAI Operator, an AI assistant embedded in its dashboard that drafts campaigns, segments, content, and reports from plain-language prompts. It reduces campaign build time from hours to seconds and QA time from days to minutes, with human review required before changes go live. The tool integrates with existing Braze data and permissions.","date":"2026-10-19","dateIsEstimated":false,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://www.braze.com/resources/articles/brazeai-operator-use-cases","publisher":"braze.com"},{"title":"Best Iterable Alternatives and Competitors in 2027","summary":"Braze’s own article ranks eight Iterable alternatives, placing Braze first, followed by Bloomreach and Salesforce Marketing Cloud Engagement. The piece highlights Braze’s strength in real-time behavioral journeys and criticizes Iterable’s opaque pricing, limited mobile SDKs, and lack of global control groups for measurement.","date":"2026-10-16","dateIsEstimated":false,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://www.braze.com/resources/articles/iterable-alternatives","publisher":"braze.com"},{"title":"Best email marketing platforms In 2027","summary":"Braze published a detailed guide on selecting email marketing platforms in 2027, emphasizing real-time, behavior-triggered sends, AI-driven audience selection, and authentication requirements from mailbox providers. It positions Braze as ideal for consumer brands needing deep personalization at volume, while contrasting competitors like Klaviyo (ecommerce), HubSpot (CRM), and Salesforce (enterprise ecosystems).","date":"2026-10-16","dateIsEstimated":false,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://www.braze.com/resources/articles/best-email-marketing-platforms","publisher":"braze.com"},{"title":"Web Targeting for Banners","summary":"Braze launched Web Targeting for Banners, allowing marketers to place banners on websites using CSS selectors without developer intervention. The feature is in early access and requires initial setup via the dashboard. Placements can be adjusted dynamically using CSS selectors like #homepage-hero.","date":"2026-10-15","dateIsEstimated":true,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://braze.com/docs/user_guide/channels/banners/web_targeting","publisher":"braze.com"},{"title":"Auto-insert Banners with Web Targeting","summary":"Braze introduced Web Targeting for Banners, enabling automatic insertion of banners on web pages without explicit SDK calls. The feature is in early access and requires opt-in via allowUserSuppliedJavascript: true. It supports retries for dynamic page elements and includes SPA-specific guidance.","date":"2026-10-15","dateIsEstimated":true,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://braze.com/docs/developer_guide/banners/web_targeting","publisher":"braze.com"},{"title":"How BookBeat cut days of cross-market reporting to minutes with the Braze MCP Server","summary":"BookBeat, a European audiobook/e-book streaming service, reduced cross-market reporting from two days to 20 minutes and QA from one hour to five minutes by integrating Braze’s MCP Server with Anthropic’s Claude AI tool. The automation freed marketers to focus on creative strategy during peak seasons.","date":"2026-10-14","dateIsEstimated":true,"signalType":"case_study","signalTypeLabel":"Case Study","sourceUrl":"https://www.braze.com/customers/bookbeat","publisher":"braze.com"},{"title":"AI In eCommerce: Use Cases, Examples, And What To Build First","summary":"Braze published a guide highlighting AI’s role in eCommerce, covering customer-facing use cases like product recommendations, search, cart recovery, and conversational assistants, as well as operational applications like demand forecasting and fraud detection. The post emphasizes Braze’s AI tools—AI Item Recommendations and AI Decisioning Studio—and cites real customer results, including a 35% lift in purchase conversion for 24S.","date":"2026-10-14","dateIsEstimated":false,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://www.braze.com/resources/articles/ai-in-ecommerce","publisher":"braze.com"},{"title":"B2C Personalization: A Practical Playbook","summary":"Braze released a comprehensive guide outlining B2C personalization strategies, including behavioral segmentation, real-time triggers, web personalization, and AI-driven product recommendations. The guide highlights Braze’s tools like BrazeAI Decisioning Studio™ and emphasizes cross-channel consistency, privacy compliance, and industry-specific use cases.","date":"2026-10-14","dateIsEstimated":false,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://www.braze.com/resources/articles/b2c-personalization","publisher":"braze.com"},{"title":"Use Decisioning Studio Go with Canvas","summary":"Braze now supports routing email portions of Canvas journeys to Decisioning Studio Go agents while keeping other channels (e.g., SMS) in Canvas. Teams can test agents against business-as-usual programs using Canvas Experiment Paths for A/B comparisons. The update emphasizes segment hygiene and local time zone handling for global audiences.","date":"2026-10-14","dateIsEstimated":true,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://braze.com/docs/user_guide/brazeai/decisioning_studio_go/composing_with_canvas","publisher":"braze.com"},{"title":"What to expect after launch","summary":"Braze’s Decisioning Studio Go agents enter a multi-stage training period after launch, requiring genuine user clicks to progress. Users must avoid prematurely judging performance or altering control splits during training, as this disrupts learning. Agents should run for at least 30 days to produce credible results, with continuous operation enabling ongoing improvement.","date":"2026-10-14","dateIsEstimated":true,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://braze.com/docs/user_guide/brazeai/decisioning_studio_go/after_launch","publisher":"braze.com"},{"title":"Manage multi-language scenarios","summary":"Braze’s Decisioning Studio Pro now supports multi-language scenarios, allowing teams to train a single AI model across all language variants while selecting the right language for each customer. Teams maintain translations, and three architecture options are available for storing language-specific content, with guidance on setup and best practices.","date":"2026-10-14","dateIsEstimated":true,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://braze.com/docs/user_guide/example_library/decisioning_studio/multi_language","publisher":"braze.com"},{"title":"Manage multi-channel scenarios","summary":"Braze’s Decisioning Studio Pro now supports multi-channel scenario management, allowing AI-driven selection of the optimal channel (email, SMS, push, in-app) for each customer, along with creative, timing, and frequency. Decisions are executed via Braze’s API-triggered messaging pipeline, requiring teams to pre-configure Canvases or campaigns and maintain an action bank of eligible channels.","date":"2026-10-14","dateIsEstimated":true,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://braze.com/docs/user_guide/example_library/decisioning_studio/multi_channel","publisher":"braze.com"},{"title":"Measuring Decisioning Studio Go","summary":"Braze’s Decisioning Studio Go now supports two measurement methods: a built-in random control group for clean lift analysis and a customizable business-as-usual (BAU) comparison to evaluate the agent against existing programs. The guide details setup, audience sizing, and data export for warehouse analysis.","date":"2026-10-14","dateIsEstimated":true,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://braze.com/docs/user_guide/brazeai/decisioning_studio_go/measuring","publisher":"braze.com"},{"title":"Capture dates with a landing page date picker","summary":"Braze introduced a native browser date picker for landing pages to collect calendar dates consistently, storing them as Time custom attributes for segmentation. The feature uses HTML date input, Liquid tags for known-user linking, and JavaScript to convert dates to UTC timestamps.","date":"2026-10-13","dateIsEstimated":true,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://braze.com/docs/user_guide/example_library/landing_pages/capture_dates_with_landing_page_date_picker","publisher":"braze.com"},{"title":"Persist push notifications in a Content Card message inbox","summary":"Braze introduced a feature enabling push notifications to persist in a custom Content Card message inbox after dismissal. Users can reopen alerts, transaction notices, or outage messages via a bell icon in the app, with deep linking to relevant destinations. The feature leverages existing Content Card infrastructure and requires key-value pair filtering and deep link configuration.","date":"2026-10-13","dateIsEstimated":true,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://braze.com/docs/user_guide/example_library/content_cards/message_inbox_from_push","publisher":"braze.com"},{"title":"Event subscriptions","summary":"Braze is deprecating older SDK update subscription methods (e.g., subscribeToBannersUpdates) in favor of new event subscription APIs for Banners, Content Cards, and Feature Flags. The new methods provide richer event context, including why data changed and analytics actions, and will replace the older methods in a future major version.","date":"2026-10-08","dateIsEstimated":true,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://braze.com/docs/developer_guide/sdk_integration/event_subscriptions","publisher":"braze.com"},{"title":"Refresh profile data in Canvas before you send","summary":"Braze introduced a Context step in Canvas journeys to refresh profile data before sending messages, ensuring accuracy for long-running journeys. The feature allows matching on custom attributes like policy IDs and branching based on current profile values (e.g., auto-renewal status).","date":"2026-10-08","dateIsEstimated":true,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://braze.com/docs/user_guide/example_library/canvas/refresh_profile_data_before_send","publisher":"braze.com"},{"title":"Retention resolutions: Building loyalty during the holidays, new year, and beyond","summary":"Braze announced a webinar titled 'Retention resolutions: Building loyalty during the holidays, new year, and beyond' scheduled for October 7, 2026. The session aims to help brands convert seasonal user spikes into long-term loyalty, addressing high churn rates after holiday acquisitions.","date":"2026-10-07","dateIsEstimated":false,"signalType":"event","signalTypeLabel":"Event","sourceUrl":"https://www.braze.com/resources/webinars-and-events/post-holiday-retention-webinar","publisher":"braze.com"},{"title":"Use OpenAPI schemas for request validation","summary":"Braze now allows developers to validate REST API request payloads against OpenAPI schemas before sending them, reducing errors from structural mistakes. The schemas, derived from Braze’s OpenAPI specifications, define required fields, data types, and constraints for each endpoint.","date":"2026-10-05","dateIsEstimated":true,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://braze.com/docs/api/openapi_schema_validation","publisher":"braze.com"},{"title":"Audience Sync to Google DV360","summary":"Braze introduced Audience Sync to Google Display & Video 360 (DV360), enabling secure first-party data-driven ad delivery across display, video, CTV, and audio placements. The feature, currently in beta, uses Google’s Data Manager API with Customer Match and requires specific permissions and advertiser setup in Canvas.","date":"2026-10-05","dateIsEstimated":true,"signalType":"integration","signalTypeLabel":"Integration","sourceUrl":"https://braze.com/docs/partners/canvas_audience_sync/dv360_audience_sync","publisher":"braze.com"},{"title":"How Braze is moving AI decisioning and governance closer to the Marketer","summary":"Braze introduced Decisioning Studio Go, a self-service AI tool for marketers to configure one-to-one email personalization without data scientists, alongside Agentic Standards for AI-powered QA and BrazeAI Operator for campaign assistance. It also launched Conversational Agents for WhatsApp, SMS, RCS, and web with 48-hour context retention.","date":"2026-10-04","dateIsEstimated":true,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://diginomica.com/how-braze-moving-ai-decisioning-and-governance-closer-marketer","publisher":"diginomica.com"},{"title":"Klover turned a testing plateau into its biggest open-rate wins with Braze Content Optimizer","summary":"Klover, a financial services company, used Braze Content Optimizer to break a three-year testing plateau on two high-value push notifications, achieving open-rate lifts of up to 47.3% and 22.7% respectively. The tool enabled automated, real-time testing of 25+ message combinations, driving incremental revenue gains, especially among less-engaged cohorts.","date":"2026-10-01","dateIsEstimated":true,"signalType":"case_study","signalTypeLabel":"Case Study","sourceUrl":"https://www.braze.com/customers/klover","publisher":"braze.com"},{"title":"Configuring Google Cloud for Workload Identity Federation","summary":"Braze now supports Google Cloud data ingestion (BigQuery and GCS) using Workload Identity Federation (WIF), replacing service account keys with short-lived AWS-based credentials. The setup restricts access to a single Braze workspace per Google Cloud project, preventing cross-workspace data exposure. Configuration requires a one-time setup per project with optional attribute conditions for stricter workspace isolation.","date":"2026-10-01","dateIsEstimated":true,"signalType":"integration","signalTypeLabel":"Integration","sourceUrl":"https://braze.com/docs/user_guide/data/unification/cloud_ingestion/google_workload_identity_federation","publisher":"braze.com"},{"title":"Braze Accelerates AI Innovation, Empowering Marketers to Treat Every Customer Like Their Only Customer","summary":"Braze unveiled four major AI-driven product launches—Decisioning Studio Go, Agentic Standards, Operator Connect, and Conversational Agents—designed to automate real-time customer journey decisioning, enhance campaign quality assurance, integrate Braze into third-party AI tools, and enable conversational customer interactions. All features are in beta with general availability expected in October 2026.","date":"2026-09-29","dateIsEstimated":false,"signalType":"product_launch","signalTypeLabel":"Launch","sourceUrl":"https://www.braze.com/press-releases/braze-accelerates-ai-innovation-empowering-marketers-to-treat-every-customer-like-their-only-customer","publisher":"braze.com"},{"title":"Braze Announces 2026 Torchie Award Winners Recognizing the Marketers Who Were ‘Made for This’ Moment","summary":"Braze announced the 2026 Torchie Award winners, recognizing brands like AB InBev, Compare the Market, and Wendy’s for innovative customer engagement campaigns using Braze’s platform and AI tools. Winners demonstrated measurable business impact, including 17% conversion lifts, 30% order spend increases, and 1.1M new loyalty accounts.","date":"2026-09-29","dateIsEstimated":false,"signalType":"case_study","signalTypeLabel":"Case Study","sourceUrl":"https://www.braze.com/press-releases/braze-announces-2026-torchie-award-winners-recognizing-the-marketers-who-were-made-for-this-moment","publisher":"braze.com"},{"title":"Braze Signs Strategic Collaboration Agreement with AWS to Advance AI-Powered Customer Engagement","summary":"Braze and AWS signed a strategic collaboration agreement to expand generative AI capabilities and deepen industry-specific solutions, integrating Amazon Bedrock into BrazeAI Agent Console™. The partnership leverages AWS infrastructure for global scale and regional specialization, supporting over 7.8 billion monthly active users and 99.99%+ uptime in 2025.","date":"2026-09-29","dateIsEstimated":false,"signalType":"partnership","signalTypeLabel":"Partnership","sourceUrl":"https://www.braze.com/press-releases/braze-signs-strategic-collaboration-agreement-with-aws-to-advance-ai-powered-customer-engagement","publisher":"braze.com"},{"title":"Congratulations to the Forge 2026 Torchie Awards winners","summary":"Braze announced the winners of its 2026 Torchie Awards, showcasing AI-driven customer engagement campaigns that delivered significant business outcomes. Compare the Market achieved a 17% conversion uplift using Braze AI Decisioning Studio, while Zé Delivery and Brahma saw a 30% increase in average spend. Wendy’s gained 1.1M new loyalty accounts through a gamified Netflix-themed campaign.","date":"2026-09-29","dateIsEstimated":false,"signalType":"case_study","signalTypeLabel":"Case Study","sourceUrl":"https://www.braze.com/resources/articles/2026-torchie-awards-winners","publisher":"braze.com"},{"title":"Agentic Standards","summary":"Braze launched Agentic Standards, a beta feature in Agent Console that enforces enterprise policies on campaigns and Canvases before launch. The tool uses pre-built or custom rulesets to validate brand guidelines, technical requirements, and compliance, reducing manual oversight. Evaluations generate reports with Pass/Fail/Warning/Ignored categories, and users can re-run checks after changes.","date":"2026-09-28","dateIsEstimated":true,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://braze.com/docs/user_guide/brazeai/agents/agentic_standards","publisher":"braze.com"},{"title":"Message Prioritization","summary":"Braze launched Message Prioritization, a feature that ranks opted-in messages by business importance when competing for the same user under frequency caps. This ensures higher-priority messages (e.g., loyalty rewards) send over lower-priority ones (e.g., partner promotions) when cap limits are reached. The feature integrates with existing frequency capping rules and supports scheduled campaigns/Canvases (excluding API-triggered ones).","date":"2026-09-28","dateIsEstimated":true,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://braze.com/docs/user_guide/messaging/messaging_fundamentals/message_prioritization","publisher":"braze.com"},{"title":"Conversational Agents","summary":"Braze introduced Conversational Agents, a beta feature enabling AI-driven conversational workflows where users can complete brand-defined tasks via natural language. Workflows support tools like catalog searches, attribute setting, event logging, and webhook calls, with setup via the Braze Web SDK. The feature is currently in beta and requires legal review before production deployment.","date":"2026-09-28","dateIsEstimated":true,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://braze.com/docs/user_guide/brazeai/agents/conversational_agents","publisher":"braze.com"},{"title":"Bring 1:1 decisioning to every marketing journey with BrazeAI Decisioning Studio™ Go","summary":"Braze introduced BrazeAI Decisioning Studio Go, a beta feature enabling marketers to deploy AI-driven 1:1 decisioning agents without data science or engineering support. The tool uses reinforcement learning to optimize email CTA clicks and other engagement metrics, with plans to expand to additional channels. It complements the existing Decisioning Studio Pro, which requires forward-deployed data scientists.","date":"2026-09-28","dateIsEstimated":false,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://www.braze.com/resources/articles/brazeai-decisioning-studio-go-product-spotlight","publisher":"braze.com"},{"title":"Made for this: How Braze is providing new ways to build, support, and extend your campaigns","summary":"Braze unveiled a suite of AI-driven tools at Forge 2026, including BrazeAI Operator™ for end-to-end journey building, Content Optimizer for automated A/B testing, Decisioning Studio Go for self-serve AI decisioning, and Conversational Agents for on-brand customer dialogues. Platform enhancements like Agentic Standards, Message Prioritization, and Cloud Data Ingestion were also introduced to improve campaign reliability and data integration.","date":"2026-09-28","dateIsEstimated":false,"signalType":"product_launch","signalTypeLabel":"Launch","sourceUrl":"https://www.braze.com/resources/articles/forge-2026-braze-product-announcements","publisher":"braze.com"},{"title":"SCIM group role mapping","summary":"Braze launched SCIM group role mapping in early access, allowing customers to provision Braze dashboard permissions via their identity provider (IdP). Groups pushed from the IdP to Braze can be mapped to custom roles, with members inheriting permissions automatically. This eliminates manual one-by-one permission assignments and keeps Braze roles synchronized with IdP group memberships.","date":"2026-09-26","dateIsEstimated":true,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://braze.com/docs/user_guide/administer/global/user_management/scim_group_role_mapping","publisher":"braze.com"},{"title":"Operator Analyze","summary":"Braze introduced Operator Analyze, a conversational analytics tool within BrazeAI Operator that answers performance and analytics questions using workspace data. Users can ask about channel engagement, revenue, or benchmarks directly in the Operator interface, receiving charts, comparisons, and recommendations. The feature is scoped to the current workspace and counts toward the company’s Operator usage limit.","date":"2026-09-24","dateIsEstimated":true,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://braze.com/docs/user_guide/brazeai/operator/analyze","publisher":"braze.com"},{"title":"Databricks Delta Sharing","summary":"Braze now supports Databricks Delta Sharing, enabling secure sharing of live Braze engagement and campaign data into Databricks environments. The integration is currently limited to US-hosted Braze clusters, with broader regional support planned. Shared data is read-only and queryable like native Databricks tables, with performance optimized for event-time filtering.","date":"2026-09-24","dateIsEstimated":true,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://braze.com/docs/delta_sharing","publisher":"braze.com"},{"title":"Segment reporting in Report Builder","summary":"Braze’s Report Builder now supports segment-based reporting in rows and as a drilldown option, allowing users to analyze campaign or Canvas performance by segment membership. The feature requires analytics tracking and workspace-level permissions, and supports one drilldown at a time (e.g., campaign rows with segment drilldown). Not all metrics are available depending on the configuration.","date":"2026-09-24","dateIsEstimated":true,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://braze.com/docs/user_guide/analytics/reports/report_builder/segment_reporting","publisher":"braze.com"},{"title":"BrazeAI Operator","summary":"Braze introduced BrazeAI Operator, an AI assistant embedded in its dashboard that drafts campaigns, Canvases, segments, and content using natural language prompts. It leverages GPT-5.6 Terra for complex tasks, applies brand guidelines, and can execute approved changes directly in the dashboard while maintaining data privacy under Braze’s DPA with OpenAI.","date":"2026-09-23","dateIsEstimated":true,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://braze.com/docs/user_guide/brazeai/operator","publisher":"braze.com"},{"title":"Globalization Partners International","summary":"Braze introduced the GPI Translation Services Connector, enabling automated translation workflows for campaigns, Canvases, email templates, and Content Blocks via Braze’s Translation API. The integration supports human, AI, and AI-with-post-editing translation across 200+ languages, preserving Liquid tags and personalization. It streamlines global campaign launches, high-volume localization, and ongoing internationalization with Translation Memory for consistency and cost efficiency.","date":"2026-09-23","dateIsEstimated":true,"signalType":"integration","signalTypeLabel":"Integration","sourceUrl":"https://braze.com/docs/partners/message_personalization/localization/gpi","publisher":"braze.com"},{"title":"Shopify Markets","summary":"Braze now supports Shopify Markets, enabling brands to sync up to 25 single- or multi-country markets into their Braze integration. The integration adds market-specific user data, currency handling, and localized product information to Braze’s Shopify connector without disrupting existing setups.","date":"2026-09-23","dateIsEstimated":true,"signalType":"integration","signalTypeLabel":"Integration","sourceUrl":"https://braze.com/docs/partners/ecommerce/shopify/shopify_markets","publisher":"braze.com"},{"title":"Look up request processing status","summary":"Braze introduced a new beta endpoint, /users/track/status, to check whether asynchronous /users/track requests have finished processing. Developers can use a group_id to verify completion before triggering downstream actions like Canvases or campaigns. The endpoint requires a dedicated API key with users.track.status permission and has a rate limit of 1,500 requests per minute.","date":"2026-09-23","dateIsEstimated":false,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://braze.com/docs/api/endpoints/user_data/get_users_track_status","publisher":"braze.com"},{"title":"No user is an island: Supporting context-aware experiences across relationship hierarchies with Braze Accounts","summary":"Braze introduced Accounts, a new data object framework enabling brands to model cross-hierarchical customer relationships natively. Early access is available now, allowing marketers to preserve context and deliver personalized, human-centric experiences without complex custom infrastructure.","date":"2026-09-22","dateIsEstimated":false,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://www.braze.com/resources/articles/braze-account-objects-spotlight","publisher":"braze.com"},{"title":"September 2026 Bonfire Marketer of the Month: Juan Florez","summary":"Braze named Juan Florez, Head of CRM at Snoonu, as its September 2026 Bonfire Marketer of the Month for his innovative use of Braze during Snoonu’s World Cup 2026 activation. The campaign leveraged Braze’s real-time capabilities, personalization, and in-app games to drive $1.19M in revenue and 136,000 game plays.","date":"2026-09-22","dateIsEstimated":false,"signalType":"community_engagement","signalTypeLabel":"Community","sourceUrl":"https://www.braze.com/resources/articles/september-2026-bonfire-marketer-of-the-month","publisher":"braze.com"},{"title":"Usage alerts","summary":"Braze launched usage alerts in early access, notifying dashboard users via email or in-app banners when Action Credit consumption hits fixed thresholds (90%, 100%, etc.) during a credits period. Alerts use the same data as the Credits Usage dashboard and do not pause messaging or change limits.","date":"2026-09-22","dateIsEstimated":true,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://braze.com/docs/user_guide/administer/global/billing/usage_alerts","publisher":"braze.com"}],"attribution":{"source":"Spyingbee","url":"https://spyingbee.com/updates/braze","citation":"Spyingbee, \"Braze updates\", https://spyingbee.com/updates/braze (retrieved 2026-10-20)"}}