{"company":{"name":"Jellyfish","slug":"jellyfish","website":"https://jellyfish.com","category":"analytics"},"question":"What has Jellyfish shipped recently?","answer":"In the last 30 days, Jellyfish shipped 4 tracked updates. The most recent was \"Search as the Decision Engine: Google Updates and What they Mean\" on 2026-10-08.","window":{"days":30,"updateCount":4,"returned":4},"generatedAt":"2026-10-20T03:44:03.015Z","updates":[{"title":"Search as the Decision Engine: Google Updates and What they Mean","summary":"Jellyfish highlights Google’s pivot from keyword-based search to AI-powered decision engines, where AI interprets intent, compares options, and recommends products. Brands must ensure AI can understand their products, trust their data, and recommend them over competitors. This shift requires richer product data, structured content, and commerce infrastructure ready for AI-led discovery and conversion.","date":"2026-10-08","dateIsEstimated":false,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://www.jellyfish.com/en-us/blog/search-as-the-decision-engine-google-updates-and-what-they-mean/","publisher":"jellyfish.com"},{"title":"Jellyfish Brings UGG® Season to Life with Striking & Evocative Advertising Campaign","summary":"Jellyfish launched a Fall 2026 campaign for UGG®, the largest out-of-home investment of the year, featuring localized creative in New York City and Los Angeles. The campaign includes neighborhood-specific designs, custom typeface murals, and transit placements, emphasizing seasonal self-expression tied to UGG’s 'Born To Feel' platform.","date":"2026-10-07","dateIsEstimated":false,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://www.jellyfish.com/en-us/news/jellyfish-brings-ugg-season-to-life-with-striking--evocative-advertising-campaign/","publisher":"jellyfish.com"},{"title":"Amazon is changing what brands can do with the signals they already have","summary":"Amazon is enhancing its retail media ecosystem with AI tools like Ads Agent and Branded Conversations, enabling more dynamic media planning and AI-assisted product recommendations. These changes require brands to optimize for AI visibility and connect discovery to conversion across platforms.","date":"2026-10-05","dateIsEstimated":false,"signalType":"integration","signalTypeLabel":"Integration","sourceUrl":"https://www.jellyfish.com/en-us/blog/amazon-is-changing-what-brands-can-do-with-the-signals-they-already-have/","publisher":"jellyfish.com"},{"title":"Building Stronger Data Foundations: The Now, Next and Later","summary":"Jellyfish’s webinar emphasizes shifting from data volume to quality for AI-driven marketing, highlighting Google’s Data Manager as a central tool to unify offline conversions, customer match, and analytics. Speakers stress breaking silos and implementing quick wins to accelerate AI model learning.","date":"2026-10-02","dateIsEstimated":false,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://www.jellyfish.com/en-us/blog/building-stronger-data-foundations-the-now-next-and-later/","publisher":"jellyfish.com"}],"attribution":{"source":"Spyingbee","url":"https://spyingbee.com/updates/jellyfish","citation":"Spyingbee, \"Jellyfish updates\", https://spyingbee.com/updates/jellyfish (retrieved 2026-10-20)"}}