{"company":{"name":"Loops","slug":"loops","website":"https://loops.so","category":"marketing"},"question":"What has Loops shipped recently?","answer":"In the last 30 days, Loops shipped 24 tracked updates. The most recent was \"Loops raises $3.2m seed led by Craft Ventures to launch no-code email platform\" on 2026-10-05.","window":{"days":30,"updateCount":24,"returned":24},"generatedAt":"2026-10-08T10:27:46.229Z","updates":[{"title":"Loops raises $3.2m seed led by Craft Ventures to launch no-code email platform","summary":"Loops publicly launched with a $3.2m seed round led by Craft Ventures and supported by top VCs, positioning itself as a no-code email platform for SaaS companies. The tool emphasizes unlimited team seats, best-in-class editing, reliable deliverability, and a developer-friendly UI.","date":"2026-10-05","dateIsEstimated":false,"signalType":"funding","signalTypeLabel":"Funding","sourceUrl":"https://loops.so/changelog/loops-launches-today","publisher":"loops.so"},{"title":"Loops makes transactional email free on paid plans and doubles free tier","summary":"Loops eliminated incremental pricing for transactional email, making it free on all paid plans starting at $49/month and doubling the free plan to 4,000 sends/month. The change aims to simplify budgeting and encourage adoption by early-stage teams.","date":"2026-10-05","dateIsEstimated":false,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://loops.so/changelog/transactional-email-is-now-free","publisher":"loops.so"},{"title":"Loops adds attachments support to transactional email API","summary":"Loops introduced the ability to attach files (e.g., ICS) to transactional emails via its API by adding an `attachments` array to the payload. The feature requires manual enablement and has a 4MB JSON request limit due to base64 encoding overhead.","date":"2026-09-28","dateIsEstimated":true,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://loops.so/docs/transactional/attachments","publisher":"loops.so"},{"title":"Loops launches Zapier integration for contact and email management","summary":"Loops introduced a Zapier integration enabling users to create, update, and delete contacts, send events, and trigger transactional emails directly from Zapier. The integration supports multiple triggers (e.g., contact updates, email sends) and actions (e.g., add/update contacts, send emails) with API key authentication.","date":"2026-09-28","dateIsEstimated":true,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://loops.so/docs/integrations/zapier","publisher":"loops.so"},{"title":"Loops launches official Make integration for contact and email workflows","summary":"Loops introduced an official integration with Make (formerly Integromat) enabling users to manage contacts (create, update, delete) and send transactional emails directly within Make workflows. The integration supports Loops' webhook events as triggers, allowing real-time automation based on Loops activity.","date":"2026-09-28","dateIsEstimated":true,"signalType":"integration","signalTypeLabel":"Integration","sourceUrl":"https://loops.so/docs/integrations/make","publisher":"loops.so"},{"title":"Loops adds incoming webhook integrations for Clerk, Polar, Stripe, and Supabase","summary":"Loops introduced incoming webhooks to automate contact creation and updates from external platforms like Clerk, Polar, Stripe, and Supabase. The feature enables real-time syncing of customer data (e.g., names, emails) and triggers automated workflows such as sending emails after events like Stripe payments or Clerk signups.","date":"2026-09-28","dateIsEstimated":true,"signalType":"integration","signalTypeLabel":"Integration","sourceUrl":"https://loops.so/docs/integrations/incoming-webhooks","publisher":"loops.so"},{"title":"Loops launches MCP server for AI tool integrations","summary":"Loops introduced an MCP server enabling AI tools like ChatGPT, Claude, and Codex to interact with its API for managing contacts, events, transactional emails, campaigns, and workflows. The integration supports multiple clients via OAuth and provides setup instructions for various platforms.","date":"2026-09-28","dateIsEstimated":true,"signalType":"integration","signalTypeLabel":"Integration","sourceUrl":"https://loops.so/docs/mcp-server","publisher":"loops.so"},{"title":"Loops launches agent-focused tools for CLI, skills, and MCP integration","summary":"Loops introduced new agent-focused tools including a CLI, agent skills, and an MCP server to integrate contacts, events, and transactional email into apps via coding agents like Claude Code or Cursor. The setup can be automated with a single command or customized for CLI-only or skills-only needs.","date":"2026-09-28","dateIsEstimated":true,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://loops.so/docs/quickstart-agents","publisher":"loops.so"},{"title":"Loops introduces Experiments for A/B testing in workflows","summary":"Loops added an Experiments feature to its workflow builder, enabling split testing of email variants (subject lines, preheaders, content) within workflows. Users can allocate contact percentages to variants or controls, run multiple experiments per workflow, and analyze performance via metrics. Experiments can be paused, edited, or closed while retaining historical data.","date":"2026-09-28","dateIsEstimated":true,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://loops.so/docs/workflows/experiments","publisher":"loops.so"},{"title":"Loops introduces branching workflows for email automation","summary":"Loops added branching workflows to its email automation platform, allowing users to send different emails based on contact properties like plan tier. A Branch node splits workflows into parallel paths with audience filters, and branches can now converge back to a single path. The feature also includes an upgrade notice for existing workflows to adopt new single-path logic.","date":"2026-09-28","dateIsEstimated":true,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://loops.so/docs/workflows/branching","publisher":"loops.so"},{"title":"Loops publishes 2026 email deliverability best practices guide","summary":"Loops released a comprehensive guide outlining email deliverability best practices for 2026, emphasizing authentication (SPF, DKIM, DMARC), sender reputation, audience consent, and message content. The guide highlights Loops' role in managing sending infrastructure while leaving DNS ownership and content decisions to users.","date":"2026-09-26","dateIsEstimated":false,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://loops.so/resources/email-deliverability","publisher":"loops.so"},{"title":"Loops explains SMTP ports, IMAP vs POP3, and email verification","summary":"Loops published a technical guide clarifying SMTP ports (25, 587, 465), IMAP vs POP3, and email verification methods. It emphasizes using provider-documented settings for secure submission and distinguishes between address ownership verification and deliverability validation.","date":"2026-09-26","dateIsEstimated":false,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://loops.so/resources/smtp-ports-email-protocols","publisher":"loops.so"},{"title":"Loops publishes SaaS email program audit guide with 14-point checklist","summary":"Loops released a 14-point SaaS email program audit checklist to help teams evaluate consent, identity, data, lifecycle coverage, workflow safety, deliverability, and measurement. The guide emphasizes fixing high-risk gaps first, such as consent and authentication, before expanding automation.","date":"2026-09-26","dateIsEstimated":false,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://loops.so/resources/saas-email-program-audit","publisher":"loops.so"},{"title":"Loops adds AI agent integrations for sending transactional emails","summary":"Loops introduced new tools enabling AI coding assistants like Claude Code, Cursor, and Codex to send transactional emails via its API, CLI, and agent skills. Developers can install the Loops SDK, use the CLI for terminal access, and leverage LMX markup for programmatic email content creation.","date":"2026-09-26","dateIsEstimated":false,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://loops.so/resources/send-email-from-ai-agents","publisher":"loops.so"},{"title":"Loops publishes guide comparing 8 transactional email services","summary":"Loops released a detailed comparison of eight transactional email services, positioning its own product as a unified solution for transactional and marketing email. The guide highlights deliverability controls, pricing at 10k and 50k emails, and operational trade-offs, with Loops priced at $49/month for 5k subscribed contacts.","date":"2026-09-26","dateIsEstimated":false,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://loops.so/resources/best-transactional-email-services","publisher":"loops.so"},{"title":"Loops publishes developer-focused email API comparison guide","summary":"Loops released a comprehensive comparison of 10 email APIs, highlighting features like SDKs, templates, webhooks, and regional controls. The guide positions Loops as a unified SaaS platform for transactional, lifecycle, and marketing email, contrasting it with competitors like Resend and SendGrid.","date":"2026-09-26","dateIsEstimated":false,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://loops.so/resources/best-email-api-tools","publisher":"loops.so"},{"title":"Loops publishes SaaS email automation comparison guide featuring its own platform","summary":"Loops released a comprehensive comparison of 10 email automation platforms for SaaS, emphasizing product-event triggers, workflow controls, and channel scope. The guide positions Loops as an email-only platform with workflows triggered by API/integration events, dynamic segments, and preference centers.","date":"2026-09-26","dateIsEstimated":false,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://loops.so/resources/best-email-marketing-automation","publisher":"loops.so"},{"title":"Loops publishes 2026 email timing guide with behavior-triggered testing advice","summary":"Loops released a 2026 guide on email send timing, emphasizing that universal best times don’t exist and recommending audience-specific testing. It highlights MailerLite’s 2.1M-campaign data showing Friday peaks for opens/clicks and advises using behavior-triggered timing via Loops Workflows. The post also debunks timing myths and promotes A/B testing.","date":"2026-09-26","dateIsEstimated":false,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://loops.so/resources/best-time-to-send-email","publisher":"loops.so"},{"title":"Loops explains why emails go to spam and how to fix it","summary":"Loops published a troubleshooting guide identifying seven causes of spam placement: authentication failures (SPF/DKIM/DMARC), spam-trigger content, low sender reputation, blocklists, broken unsubscribe links, volume spikes, and missing warming. The post details fixes and highlights Loops' built-in support for DKIM signing, DMARC record templates, and automated handling of bounces, complaints, and unsubscribes.","date":"2026-09-26","dateIsEstimated":false,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://loops.so/resources/why-emails-go-to-spam","publisher":"loops.so"},{"title":"Loops launches free 'Alpha Launch' email template for early product releases","summary":"Loops introduced a new free email template designed for announcing alpha releases to early testers. The template guides users to customize access links, set expectations, and direct feedback, with instructions to gate access using contact properties. It includes links to related templates for feature announcements and pricing.","date":"2026-09-26","dateIsEstimated":false,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://loops.so/templates/alpha-launch","publisher":"loops.so"},{"title":"Framer sends 100% of email through Loops","summary":"Framer, a web builder platform, now routes all email—newsletters, transactional, onboarding, and campaigns—through Loops after switching from bloated providers. They chose Loops for its intuitive editor and direct Slack support, and built a native Framer-to-Loops signup form integration.","date":"2026-09-16","dateIsEstimated":false,"signalType":"case_study","signalTypeLabel":"Case Study","sourceUrl":"https://loops.so/customers/framer","publisher":"loops.so"},{"title":"Loops customer story: Diagram used Loops for waitlist emails before Figma acquisition","summary":"Diagram, a design tools company acquired by Figma in June 2023, used Loops to manage email campaigns for its fast-growing waitlist and product updates. Loops provided the design control and ease Diagram needed, with hands-on support during a critical launch period.","date":"2026-09-16","dateIsEstimated":false,"signalType":"case_study","signalTypeLabel":"Case Study","sourceUrl":"https://loops.so/customers/diagram","publisher":"loops.so"},{"title":"Loops powers unDraw’s Supporter tier campaigns and welcome emails","summary":"Loops is highlighted in a customer story on its own site as the email platform for unDraw, an open-source illustration platform with 400k monthly users. unDraw uses Loops for Supporter tier campaigns and automated welcome emails after launching a paid tier.","date":"2026-09-16","dateIsEstimated":false,"signalType":"case_study","signalTypeLabel":"Case Study","sourceUrl":"https://loops.so/customers/undraw","publisher":"loops.so"},{"title":"Cosmos switches from SendGrid and Braze to Loops for email needs","summary":"Cosmos replaced SendGrid and Braze with Loops, consolidating transactional emails, marketing campaigns, and product updates into a single platform. The move reduced costs, simplified workflows, and improved deliverability, with plans to expand segmentation and analytics use.","date":"2026-09-16","dateIsEstimated":false,"signalType":"case_study","signalTypeLabel":"Case Study","sourceUrl":"https://loops.so/customers/cosmos","publisher":"loops.so"}],"attribution":{"source":"Spyingbee","url":"https://spyingbee.com/updates/loops","citation":"Spyingbee, \"Loops updates\", https://spyingbee.com/updates/loops (retrieved 2026-10-08)"}}