{"company":{"name":"Marvia","slug":"marvia","website":"https://getmarvia.com","category":"marketing"},"question":"What has Marvia shipped recently?","answer":"In the last 30 days, Marvia shipped 11 tracked updates. The most recent was \"Marvia Analytics\" on 2026-09-17.","window":{"days":30,"updateCount":11,"returned":11},"generatedAt":"2026-09-21T13:05:13.258Z","updates":[{"title":"Marvia Analytics","summary":"Marvia introduced Marvia Analytics, a centralized dashboard providing real-time insights into content usage, partner engagement, and campaign performance for franchise and multi-location brands. The tool tracks asset utilization, user activity, and social campaign participation to help brands optimize marketing investments and re-engage inactive partners.","date":"2026-09-17","dateIsEstimated":true,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://www.getmarvia.com/features/analytics","publisher":"getmarvia.com"},{"title":"Brand Guidelines","summary":"Marvia introduced a Brand Guidelines feature that integrates directly into its local marketing platform, linking guidelines to approved assets and templates in a DAM. Updates to guidelines propagate instantly across all locations, and the tool is customizable to match each brand’s fonts, colors, and styling.","date":"2026-09-17","dateIsEstimated":true,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://www.getmarvia.com/features/brand-guidelines","publisher":"getmarvia.com"},{"title":"Local Distribution","summary":"Marvia introduced Local Distribution, a feature enabling partners to propagate marketing content across offline and online channels—including out-of-home ads, direct mail, door-to-door, social media, and Facebook ads—via Marvia’s platform. The tool simplifies distribution with a few clicks, maintains brand consistency, and reduces HQ workload while empowering local partners to create or use ready-made campaigns.","date":"2026-09-17","dateIsEstimated":true,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://www.getmarvia.com/features/local-distribution","publisher":"getmarvia.com"},{"title":"Marketing Shop","summary":"Marvia introduced Marketing Shop to consolidate supplier management for franchises and multi-location brands, offering live inventory tracking, approval workflows, and automation like pre-bundled packages and temporary item reservations. Partners can order independently while central teams retain visibility.","date":"2026-09-17","dateIsEstimated":true,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://www.getmarvia.com/features/marketing-shop","publisher":"getmarvia.com"},{"title":"Marketing Calendar","summary":"Marvia introduced a Marketing Calendar feature to centralize franchise campaign planning, execution, and sharing across hundreds of partners. The tool offers Timeline and Monthly views, one-click asset access, and targeted campaign distribution by region or group.","date":"2026-09-17","dateIsEstimated":true,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://www.getmarvia.com/features/marketing-calendar","publisher":"getmarvia.com"},{"title":"Jeremiah's Italian Ice","summary":"Jeremiah's Italian Ice switched from Marq to Marvia in 2022 to overcome platform limitations in scaling franchise marketing. Marvia’s integrated DAM, Template Studio, and Marketing Shop enabled faster local customization while maintaining brand control across 180+ U.S. stores.","date":"2026-09-17","dateIsEstimated":true,"signalType":"case_study","signalTypeLabel":"Case Study","sourceUrl":"https://www.getmarvia.com/customer-stories/jeremiahs-italian-ice","publisher":"getmarvia.com"},{"title":"Fletcher Hotels","summary":"Fletcher Hotels, a Dutch hotel chain with 110+ locations, adopted Marvia to eliminate a central marketing bottleneck where all requests from hotels were routed through a single team. Marvia enabled hotels to create their own marketing materials, reducing wait times and increasing involvement while maintaining brand control.","date":"2026-09-17","dateIsEstimated":true,"signalType":"case_study","signalTypeLabel":"Case Study","sourceUrl":"https://www.getmarvia.com/customer-stories/fletcher-hotels","publisher":"getmarvia.com"},{"title":"Dynamic Templates","summary":"Marvia introduced Dynamic Templates, enabling partners to create on-brand marketing materials without design skills or central marketing approval. Users customize locked-down templates (social, print, digital) with automated data pulls via Marvia DNA, reducing manual errors and accelerating local campaigns. Existing InDesign/PDF files can be converted in minutes.","date":"2026-09-17","dateIsEstimated":true,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://www.getmarvia.com/features/brand-templates","publisher":"getmarvia.com"},{"title":"Social Campaigns","summary":"Marvia introduced Social Campaigns, a tool that automates the creation, customization, and scheduling of localized social media posts for franchise locations. Using Marvia DNA, it pulls location-specific data to generate tailored content for Facebook, Instagram, and LinkedIn, reducing manual effort while maintaining brand consistency.","date":"2026-09-17","dateIsEstimated":true,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://www.getmarvia.com/features/social-campaigns","publisher":"getmarvia.com"},{"title":"Custom Requests","summary":"Marvia introduced Custom Requests, a feature enabling partners to submit and centralize custom requests (e.g., campaign materials) in one platform, reducing email/DM chaos. The tool integrates with Marvia’s Marketing Calendar to sync campaigns and stakeholders, with built-in chat, file sharing, and automated notifications for approvals and updates.","date":"2026-09-17","dateIsEstimated":true,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://www.getmarvia.com/features/creative-requests","publisher":"getmarvia.com"},{"title":"Digital Asset Management","summary":"Marvia introduced a revamped Digital Asset Management (DAM) system integrated into its local marketing platform, enabling multi-location teams to centralize, search, and track brand assets. Key features include smart search, on-the-fly asset conversion, performance analytics, public sharing links, and granular permissions. The DAM connects directly to Marvia’s templates and tools for seamless content creation.","date":"2026-09-17","dateIsEstimated":true,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://www.getmarvia.com/features/digital-asset-management","publisher":"getmarvia.com"}],"attribution":{"source":"Spyingbee","url":"https://spyingbee.com/updates/marvia","citation":"Spyingbee, \"Marvia updates\", https://spyingbee.com/updates/marvia (retrieved 2026-09-21)"}}