{"company":{"name":"Meltwater","slug":"meltwater","website":"https://meltwater.com","category":"marketing"},"question":"What has Meltwater shipped recently?","answer":"In the last 30 days, Meltwater shipped 34 tracked updates. The most recent was \"Meltwater Launch\" on 2026-09-21.","window":{"days":30,"updateCount":34,"returned":34},"generatedAt":"2026-09-22T03:15:11.212Z","updates":[{"title":"Meltwater Launch","summary":"Meltwater introduced Meltwater Launch, an interactive monthly cohort program designed to help new users become independent Meltwater users. The program includes five steps with training and missions, peer feedback, and point-based recognition, culminating in rewards for top contributors.","date":"2026-09-21","dateIsEstimated":true,"signalType":"community_engagement","signalTypeLabel":"Community","sourceUrl":"https://community.meltwater.com/groups/meltwater-launch-125","publisher":"community.meltwater.com"},{"title":"Launch Mission 4: Simplify Your Workflow","summary":"Meltwater introduced Mira, an AI assistant that answers PR and comms questions in plain language by analyzing coverage and providing sourced responses. Users can access a prompt library for common queries and complete training missions to earn community points.","date":"2026-09-21","dateIsEstimated":false,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://community.meltwater.com/meltwater-launch-125/launch-mission-4-simplify-your-workflow-12301","publisher":"community.meltwater.com"},{"title":"Launch Mission 5: Build a Media List","summary":"Meltwater introduced 'Launch Mission 5: Build a Media List' in its Community platform, offering training to help users build and manage media lists using the Media Relations tool. Completing the mission earns 175 Community Points and includes peer feedback.","date":"2026-09-21","dateIsEstimated":false,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://community.meltwater.com/meltwater-launch-125/launch-mission-5-build-a-media-list-12195","publisher":"community.meltwater.com"},{"title":"Launch Mission 2: Setting up Alerts & Digests","summary":"Meltwater introduced Mission 2, a training initiative guiding users to set up real-time alerts and daily digests for brand monitoring. Participants earn community points by completing hands-on steps and sharing their work in the Meltwater Community.","date":"2026-09-21","dateIsEstimated":false,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://community.meltwater.com/meltwater-launch-125/launch-mission-2-setting-up-alerts-digests-12192","publisher":"community.meltwater.com"},{"title":"Launch Mission 1: Build & Edit a Media Monitoring Search","summary":"Meltwater introduced Mission 1, a training initiative guiding users to build, refine, and save media monitoring searches using the AI Search Assistant. Completing the mission unlocks access to alerts, digests, reports, and dashboards tied to saved searches.","date":"2026-09-21","dateIsEstimated":false,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://community.meltwater.com/meltwater-launch-125/launch-mission-1-build-edit-a-media-monitoring-search-12191","publisher":"community.meltwater.com"},{"title":"🚀 Introducing Meltwater Launch for New Meltwater Users","summary":"Meltwater is replacing its Workshop Warriors onboarding program with Meltwater Launch, a monthly cohort-based experience starting October 1. Launch includes five missions to help new users learn alongside peers and product experts, while weekly product tips move to a dedicated channel.","date":"2026-09-21","dateIsEstimated":false,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://community.meltwater.com/meltwater-launch-125/introducing-meltwater-launch-for-new-meltwater-users-12303","publisher":"community.meltwater.com"},{"title":"Top 10 Influencer Marketing Platforms for 2026 (Compared)","summary":"Meltwater released a guide ranking the top 10 influencer marketing platforms for 2026, positioning its own influencer marketing solution as a leader for medium to large enterprises. The post highlights Meltwater’s end-to-end capabilities, including AI-driven influencer discovery, CRM functionality, and automated campaign reporting.","date":"2026-09-21","dateIsEstimated":false,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://www.meltwater.com/en/blog/best-influencer-marketing-platforms","publisher":"meltwater.com"},{"title":"On Demand Webinar: Inside the Website Rebuild That Drove 73% AI Citation Growth","summary":"Meltwater rebuilt its website to clarify capabilities, use cases, and expertise, resulting in a 73% increase in AI citations across 50 key pages. The webinar features leadership from Jenny Force, Sarah Mai Stokholm, and Chris Hanson explaining the strategy behind the changes.","date":"2026-09-19","dateIsEstimated":true,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://www.meltwater.com/en/resources/inside-the-website-rebuild-that-drove-73-ai-citation-growth","publisher":"meltwater.com"},{"title":"🎥 Summit on Tour Asia: Generative AI and the Future of Brand Visibility","summary":"Meltwater hosted a panel on AI-driven brand visibility (GEO) featuring partners and internal leaders, highlighting how AI answers shape brand perception. The session included a Meltwater case study where a website refresh drove a 73% increase in GenAI citations across 50 pages and improved engagement.","date":"2026-09-18","dateIsEstimated":false,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://community.meltwater.com/meltwater-summit-186/summit-on-tour-asia-generative-ai-and-the-future-of-brand-visibility-12285","publisher":"community.meltwater.com"},{"title":"🎥 Summit on Tour Asia: Measuring YouTube Creator Impact Across the Customer Journey","summary":"Meltwater and Google hosted a session on measuring YouTube creator impact across the customer journey, emphasizing how to link creator campaigns to business outcomes. The discussion covered creator selection, organic-paid media integration, and identifying high-performing content for strategic investment, with examples from Pantene, Acer, and Unilever.","date":"2026-09-18","dateIsEstimated":false,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://community.meltwater.com/meltwater-summit-186/summit-on-tour-asia-measuring-youtube-creator-impact-across-the-customer-journey-12284","publisher":"community.meltwater.com"},{"title":"🎥 Summit on Tour: Asia | The New Age of Intelligence","summary":"Meltwater’s APAC leadership and CTO presented how AI is transforming PR and marketing intelligence, including GenAI Lens for LLM visibility measurement, Mira for narrative discovery, and MCP for AI agent integrations. Live demos showed AI-driven workflows reducing manual tasks from hours to minutes.","date":"2026-09-18","dateIsEstimated":false,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://community.meltwater.com/meltwater-summit-186/summit-on-tour-asia-the-new-age-of-intelligence-12283","publisher":"community.meltwater.com"},{"title":"8 Best Brand Management Tools & Software in 2026","summary":"Meltwater is highlighted as the best overall brand management tool for enterprise teams monitoring reputation across earned media and social conversations. The post positions Meltwater as a leader in cross-channel brand monitoring and competitive analysis, contrasting it with tools focused on asset management or social publishing.","date":"2026-09-18","dateIsEstimated":false,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://www.meltwater.com/en/blog/brand-management-software","publisher":"meltwater.com"},{"title":"NEW Explore Practice 2: Expand the Search","summary":"Meltwater launched a new community practice module titled 'Explore Practice 2: Expand the Search,' teaching users to build Boolean queries that capture more brand mentions beyond exact keyword matches. The interactive guide allows users to practice writing queries or instructing Meltwater's AI Search Assistant to generate them.","date":"2026-09-16","dateIsEstimated":false,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://community.meltwater.com/boolean-ai-prompting-wizards-57/new-explore-practice-2-expand-the-search-12261","publisher":"community.meltwater.com"},{"title":"Explore Core: Expand the Search","summary":"Meltwater’s Explore Core now offers a practice module for building Boolean queries to capture more brand mentions, including an AI Search Assistant to generate queries. Users can test expanded searches in Explore and share challenges with the community.","date":"2026-09-16","dateIsEstimated":false,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://community.meltwater.com/boolean-ai-prompting-wizards-57/explore-core-expand-the-search-12261","publisher":"community.meltwater.com"},{"title":"NEW Explore Practice 3: The Common-Name Challenge","summary":"Meltwater added a new Explore practice to its community forum focused on Boolean search training, specifically targeting brands with common names like Apple or Dove. Users can build and test Boolean queries or request AI-generated searches to refine their skills.","date":"2026-09-16","dateIsEstimated":false,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://community.meltwater.com/boolean-ai-prompting-wizards-57/new-explore-practice-3-the-common-name-challenge-12260","publisher":"community.meltwater.com"},{"title":"The 5 Best Brand Monitoring Tools 2026","summary":"Meltwater published a 2026 guide ranking top brand monitoring tools, positioning itself as a leader for enterprise PR and communications teams. The post emphasizes Meltwater’s cross-channel coverage, including AI platforms via GenAI Lens, and its ability to unify media, social, and generative AI monitoring.","date":"2026-09-15","dateIsEstimated":false,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://www.meltwater.com/en/blog/brand-monitoring-tools","publisher":"meltwater.com"},{"title":"2026 US Open: Which Brand Activations Broke Through?","summary":"Meltwater’s analysis of 2,211 posts from 500 creators at the 2026 US Open found 88% of engagement came from posts that didn’t name a brand, revealing gaps in attribution. Visual exposure and player partnerships often drove attention without explicit mentions.","date":"2026-09-15","dateIsEstimated":false,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://www.meltwater.com/en/blog/us-open-brand-performance","publisher":"meltwater.com"},{"title":"Workshop Recordings","summary":"Meltwater published a library of on-demand product workshops covering AI-powered tools like Mira Studio and AI Search Assistant, as well as features for reports, alerts, and media monitoring. Sessions from September 2024 demonstrate how users can build reports, set up alerts, and leverage AI for brand and competitor intelligence without Boolean skills.","date":"2026-09-14","dateIsEstimated":false,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://community.meltwater.com/workshop-recordings-447","publisher":"community.meltwater.com"},{"title":"📺 Watch: APAC Getting Started with Mira Studio (10th Sept)","summary":"Meltwater introduced Mira Studio, an AI-powered tool designed to simplify access to brand, competitor, and market intelligence through natural language prompts. The workshop highlighted its intuitive interface, real-world use cases, and the ability to create custom projects for repeatable tasks.","date":"2026-09-11","dateIsEstimated":false,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://community.meltwater.com/workshop-recordings-447/watch-apac-getting-started-with-mira-studio-10th-sept-12244","publisher":"community.meltwater.com"},{"title":"📺 Watch: Advanced Campaign Management in Klear","summary":"Meltwater released a recorded workshop demonstrating advanced campaign management features in Klear, its influencer marketing platform. The session covered e-commerce integrations, campaign briefs, deliverables tracking, affiliate programs, and predictive campaign planning tools.","date":"2026-09-10","dateIsEstimated":false,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://community.meltwater.com/workshop-recordings-447/watch-advanced-campaign-management-in-klear-12238","publisher":"community.meltwater.com"},{"title":"The Eight Skills Every New Klear User Needs","summary":"Meltwater’s community post details eight foundational skills for new Klear users, from account setup to campaign reporting, emphasizing AI personalization and influencer discovery. The guide positions Klear as a CRM-like tool for influencer marketing workflows.","date":"2026-09-08","dateIsEstimated":false,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://community.meltwater.com/new-to-meltwater-125/the-eight-skills-every-new-klear-user-needs-12215","publisher":"community.meltwater.com"},{"title":"How LinkedIn Content Wins in AI Search","summary":"Meltwater’s analysis of 9.5 million AI citations reveals LinkedIn is the second most-cited source in B2B AI answers, with 75% of citations coming from individual profiles rather than Company Pages. Structured, answer-focused content like ranked lists and comparisons performs best.","date":"2026-09-07","dateIsEstimated":true,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://www.meltwater.com/en/resources/optimize-linkedin-strategy-ai-search","publisher":"meltwater.com"},{"title":"3 things I learned from taking Sam Knowles's course over the weekend","summary":"Meltwater highlighted a new course on data storytelling by Sam Knowles, emphasizing three key takeaways: crafting a precise brief (Pen Portrait), validating insights with the 'this, because of this, means that' test, and adapting storytelling structures to formats like case studies or pitches. The course is available on Meltwater Academy.","date":"2026-09-07","dateIsEstimated":false,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://community.meltwater.com/data-driven-communications-practice-345/3-things-i-learned-from-taking-sam-knowles-s-course-over-the-weekend-12216","publisher":"community.meltwater.com"},{"title":"🎒 Back-to-School Reset: Get Your Meltwater Organized for the Busy Season","summary":"Meltwater published a content marketing guide to help users reset their brand monitoring setups for the busy season, featuring a four-step workflow (clean search, save, dashboard, alert) and examples from their first Meltwater Fellow, Katie Washington of Atrium Hospitality.","date":"2026-09-03","dateIsEstimated":false,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://community.meltwater.com/new-to-meltwater-125/back-to-school-reset-get-your-meltwater-organized-for-the-busy-season-12203","publisher":"community.meltwater.com"},{"title":"Capacitación de producto en septiembre","summary":"Meltwater’s mCommunity now features a German homepage and on-demand instant translations for posts, enabling users to search and translate content with one click. Additionally, the company is hosting two Spanish-language product training sessions on September 22 and 30 to support Spanish-speaking users.","date":"2026-09-01","dateIsEstimated":false,"signalType":"community_engagement","signalTypeLabel":"Community","sourceUrl":"https://community.meltwater.com/capitulo-en-espanol-grupo-de-usuarios-169/capacitacion-de-producto-en-septiembre-12177","publisher":"community.meltwater.com"},{"title":"Produktschulungen im September","summary":"Meltwater’s community platform now offers a German homepage and instant post translations, improving accessibility for German-speaking users. The company also announced September training sessions in German covering notifications, monitoring, and analytics, alongside English sessions.","date":"2026-09-01","dateIsEstimated":false,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://community.meltwater.com/d-a-ch-community-gruppe-72/produktschulungen-im-september-12175","publisher":"community.meltwater.com"},{"title":"📣 New Course: Data-Driven Communications — Defining Your Business Priority","summary":"Meltwater introduced a new complimentary course, 'Data-Driven Communications: Business Priority,' as the first in a four-part learning path. The 30-minute course teaches PR and Comms professionals to align communications with business priorities and adapt to shifting goals.","date":"2026-08-31","dateIsEstimated":false,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://community.meltwater.com/data-driven-communications-practice-345/new-course-data-driven-communications-defining-your-business-priority-12168","publisher":"community.meltwater.com"},{"title":"Where Insights Inspirethe future of Marketing, PR and Comms","summary":"Meltwater will host its Summit on Tour: Asia on 27 August 2026 in Singapore, focusing on marketing, PR, and communications trends including real-time reputation intelligence and generative AI. The event targets senior leaders in these fields and will feature industry speakers and networking opportunities.","date":"2026-08-27","dateIsEstimated":false,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://www.meltwater.com/en/summit/2026/asia?ref=events-page-asia","publisher":"meltwater.com"},{"title":"Measurement & analytics","summary":"Meltwater introduced a unified analytics platform consolidating earned media, social, paid performance, and AI visibility into a single environment for PR, communications, and marketing teams. The update emphasizes proving business impact through AI assistants that analyze trends, generate executive summaries, and detect competitive movements in real time.","date":"2026-08-23","dateIsEstimated":true,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://www.meltwater.com/en/platform/measurement-and-analytics","publisher":"meltwater.com"},{"title":"Radisson Hotel Group","summary":"Radisson Hotel Group transformed its global PR strategy using Meltwater’s integrated media intelligence and influencer marketing solutions, reducing reporting time by 33% and growing influencer marketing value by 22% year-over-year. A custom dashboard enabled real-time tracking of campaign ROI, including a 60x return for a flagship hotel launch.","date":"2026-08-23","dateIsEstimated":true,"signalType":"case_study","signalTypeLabel":"Case Study","sourceUrl":"https://www.meltwater.com/en/customer-stories/radisson-hotels","publisher":"meltwater.com"},{"title":"Own Your AI Visibility - Shape What AI Says About Your Brand","summary":"Meltwater released a guide advising PR and communications teams on how to influence AI-generated answers (e.g., ChatGPT, Google AI Overviews) to ensure brand visibility. The guide targets the shift in consumer research behavior toward AI tools.","date":"2026-08-23","dateIsEstimated":true,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://www.meltwater.com/en/resources/own-brand-visibility-ai","publisher":"meltwater.com"},{"title":"AI Assistant for PR, Communications and Marketing teams","summary":"Meltwater introduced Mira, an AI assistant designed to transform global media, social, and AI search signals into instant, executive-ready insights for PR, communications, and marketing teams. Mira automates coverage tracking, sentiment analysis, competitive benchmarking, and narrative monitoring, reducing manual analysis time by 25% according to a Forrester study.","date":"2026-08-23","dateIsEstimated":true,"signalType":"product_launch","signalTypeLabel":"Launch","sourceUrl":"https://www.meltwater.com/en/ai","publisher":"meltwater.com"},{"title":"The Meltwater Intelligence Platform","summary":"Meltwater introduced the Intelligence Platform, a unified AI-powered solution consolidating media, social, and AI search signals into a single platform for PR, communications, and marketing teams. The platform aims to eliminate blind spots, automate workflows, and deliver real-time intelligence for faster decision-making.","date":"2026-08-23","dateIsEstimated":true,"signalType":"product_launch","signalTypeLabel":"Launch","sourceUrl":"https://www.meltwater.com/en/platform","publisher":"meltwater.com"},{"title":"Meltwater Mira Studio Product Tour","summary":"Meltwater’s Mira Studio now supports automatic saving of searches, custom prompt creation, and project-based organization of work. Users can refine results with follow-up questions, export insights as PDFs, and trace AI-generated insights to original sources via citations. Mira differentiates itself from generic AI tools by relying on real-time Meltwater data rather than outdated training data.","date":"2026-08-23","dateIsEstimated":true,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://www.meltwater.com/en/product-tours/mira-studio","publisher":"meltwater.com"}],"attribution":{"source":"Spyingbee","url":"https://spyingbee.com/updates/meltwater","citation":"Spyingbee, \"Meltwater updates\", https://spyingbee.com/updates/meltwater (retrieved 2026-09-22)"}}