{"company":{"name":"MoEngage","slug":"moengage","website":"https://moengage.com","category":"marketing"},"question":"What has MoEngage shipped recently?","answer":"In the last 30 days, MoEngage shipped 23 tracked updates. The most recent was \"MoEngage Now Tells ChatGPT Ads Who Your Best Customers Are\" on 2026-10-19.","window":{"days":30,"updateCount":23,"returned":23},"generatedAt":"2026-10-20T03:41:16.981Z","updates":[{"title":"MoEngage Now Tells ChatGPT Ads Who Your Best Customers Are","summary":"MoEngage launched a new integration with OpenAI’s ChatGPT Ads platform to send server-to-server conversion events (purchases, sign-ups, subscriptions) directly to OpenAI Ads Manager. This bypasses browser-based tracking limitations and helps brands optimize ad spend toward high-value customers rather than just clickers.","date":"2026-10-19","dateIsEstimated":false,"signalType":"integration","signalTypeLabel":"Integration","sourceUrl":"https://www.moengage.com/blog/moengage-now-tells-chatgpt-ads-who-your-best-customers-are/","publisher":"moengage.com"},{"title":"Agentic Marketing Tour 2026 Recap: New York","summary":"MoEngage concluded its Agentic Marketing Tour 2026 in New York with 40+ customer engagement leaders, showcasing agentic AI use cases from brands like Peloton, Estée Lauder, and Morgan Stanley. The event highlighted the foundational work required before deploying agentic AI, including data layer rebuilds, process mapping, and channel readiness.","date":"2026-10-16","dateIsEstimated":false,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://www.moengage.com/blog/agentic-marketing-tour-new-york/","publisher":"moengage.com"},{"title":"8 Best Klaviyo Alternatives Compared (2026): Features, Shopify Fit, and Pricing","summary":"MoEngage released a detailed 2026 comparison guide highlighting itself, Brevo, Drip, and Attentive as leading Klaviyo alternatives for Shopify brands, emphasizing cross-channel orchestration, segmentation, and pricing scalability. The post critiques Klaviyo’s email-first design, add-on costs for CDP/analytics, and support gaps at scale.","date":"2026-10-16","dateIsEstimated":false,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://www.moengage.com/blog/klaviyo-alternatives-shopify/","publisher":"moengage.com"},{"title":"7 Best AI Decisioning Platforms for Marketing in 2026","summary":"MoEngage is listed among the top AI decisioning platforms for marketing in 2026, with its agentic customer engagement platform featuring campaign, journey, and offer decisioning. The post explains MoEngage’s approach to AI-driven next-best actions and its pricing model based on MTU.","date":"2026-10-15","dateIsEstimated":false,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://www.moengage.com/blog/best-ai-decisioning-platforms-for-marketing/","publisher":"moengage.com"},{"title":"How to Migrate From Salesforce Marketing Cloud (SFMC) to MoEngage for Enterprise Customer Engagement","summary":"MoEngage published a four-phase migration guide for enterprises moving from Salesforce Marketing Cloud (SFMC) to MoEngage, emphasizing a phased approach to protect campaigns, avoid dual-platform costs, and leverage MoEngage’s real-time omnichannel capabilities. The guide details data model mapping, pilot environments, channel migration, and managed dual runs.","date":"2026-10-15","dateIsEstimated":false,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://www.moengage.com/blog/migrate-from-sfmc-to-moengage/","publisher":"moengage.com"},{"title":"Agentic Marketing Tour 2026 Recap: Atlanta","summary":"MoEngage hosted an invite-only Agentic Marketing Tour 2026 event in Atlanta, bringing together 30+ customer engagement leaders from brands like The Weather Company, Expedia, and GEICO. Discussions focused on real-world agentic AI implementations, with early adopters sharing workflows, risks, and thresholds for agent autonomy in marketing campaigns.","date":"2026-10-14","dateIsEstimated":false,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://www.moengage.com/blog/agentic-marketing-tour-atlanta/","publisher":"moengage.com"},{"title":"MoEngage adds AWS STS Auth for Public API access","summary":"MoEngage introduced AWS STS Auth as a new authentication method for its Public APIs, allowing applications running under AWS IAM roles to sign requests using temporary credentials. This eliminates the need to store long-lived AWS credentials in code.","date":"2026-10-14","dateIsEstimated":true,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://www.moengage.com/docs/api/aws-sts/aws-sts-overview","publisher":"moengage.com"},{"title":"MoEngage Named MarTech Solution Provider of the Year Again at the ET Martech+ Awards 2026","summary":"MoEngage was named MarTech Solution Provider of the Year for the second consecutive year at the ET Martech+ Awards 2026, recognizing its agentic marketing capabilities. The company also highlighted seven customer wins across industries, demonstrating how brands used MoEngage’s AI-driven personalization and automation to improve engagement and retention.","date":"2026-10-14","dateIsEstimated":false,"signalType":"case_study","signalTypeLabel":"Case Study","sourceUrl":"https://www.moengage.com/blog/moengage-named-martech-solution-provider-of-the-year-et-martech-awards-2026/","publisher":"moengage.com"},{"title":"Enterprise Email Marketing: Best Platforms and Strategies for 2026","summary":"MoEngage is featured among the best enterprise email marketing platforms for 2026, positioned as ideal for B2C brands needing email integrated with behavioral data, AI decisioning, and multichannel journeys. The post emphasizes MoEngage’s strengths in unified customer data, omnichannel orchestration, and scalable infrastructure.","date":"2026-10-12","dateIsEstimated":false,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://www.moengage.com/blog/enterprise-email-marketing-platforms/","publisher":"moengage.com"},{"title":"What is a Customer Engagement Score? Formula and Examples","summary":"MoEngage published a detailed guide on customer engagement scores, a composite metric combining weighted behavioral signals (purchases, app activity, email clicks, loyalty rewards) into a single number for segmentation and personalization. The framework helps identify at-risk customers, high-value segments, and measure campaign impact across marketing touchpoints.","date":"2026-10-12","dateIsEstimated":false,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://www.moengage.com/blog/customer-engagement-score/","publisher":"moengage.com"},{"title":"Agentic Marketing Tour 2026 Recap: Los Angeles","summary":"MoEngage hosted the Los Angeles stop of its Agentic Marketing Tour 2026, featuring customer case studies from Amazon Music, Patagonia, Sling TV, and USAA Bank. Speakers emphasized building trust in agentic AI through incremental use cases, with Sling TV highlighting device-level personalization and USAA Bank stressing compliance-first deployment.","date":"2026-10-09","dateIsEstimated":false,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://www.moengage.com/blog/agentic-marketing-tour-los-angeles/","publisher":"moengage.com"},{"title":"Cómo Usar Decisiones Con IA Para El Engagement De Tus Clientes","summary":"MoEngage published a detailed guide positioning AI-driven decision engines as the next evolution in customer engagement, replacing rigid rules with autonomous, real-time action orchestration. The post highlights how this shift improves engagement, conversion, retention, and LTV by executing the 'next best action' dynamically across channels.","date":"2026-09-30","dateIsEstimated":false,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://www.moengage.com/blog/latam-ia-para-customer-engagement/","publisher":"moengage.com"},{"title":"How to Orchestrate Push, SMS, and WhatsApp Channels Dynamically With Agentic AI","summary":"MoEngage unveiled agentic AI-driven dynamic channel orchestration to automatically select the best channel (push, SMS, or WhatsApp), timing, and sequence for each customer based on behavior, cost, and consent. The system learns per-customer preferences to optimize engagement while preventing over-messaging and channel fatigue.","date":"2026-09-30","dateIsEstimated":false,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://www.moengage.com/blog/how-to-orchestrate-push-sms-and-whatsapp-channels-dynamically-with-agentic-ai/","publisher":"moengage.com"},{"title":"Shopify (SHOP) Gets Real Time AI Customer Engagement Tools Through A New Native Launch - Simply Wall Street","summary":"Shopify launched a native integration with MoEngage to provide real-time AI-driven customer engagement tools for its merchants. The move strengthens Shopify’s AI commerce narrative by enabling deeper customer retention and conversion within its ecosystem, reducing reliance on external platforms like Amazon or Meta.","date":"2026-09-30","dateIsEstimated":false,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://simplywall.st/stocks/us/software/nasdaq-shop/shopify/news/shopify-shop-gets-real-time-ai-customer-engagement-tools-thr/amp","publisher":"simplywall.st"},{"title":"How to Maximize Customer Lifetime Value (LTV) with AI Agents","summary":"MoEngage argues that traditional segment-based retention programs fail to move LTV because they optimize for short-term signals rather than individual customer behavior. AI agents, they claim, shift the unit of decision from segments to individuals, enabling per-customer timing, churn-risk intervention, cross-sell sequencing, and loyalty messaging that collectively improve LTV without relying on discounts.","date":"2026-09-30","dateIsEstimated":false,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://www.moengage.com/blog/how-to-maximize-customer-lifetime-value-ltv-with-ai-agents/","publisher":"moengage.com"},{"title":"How to Optimize Customer Acquisition Costs (CAC) for Campaigns With Agentic AI","summary":"MoEngage’s blog post argues that traditional segment-level automation wastes CAC by over-subsidizing loyal users and under-engaging at-risk ones, and introduces agentic AI as a solution. It details five mechanisms where agentic AI lowers CAC compared to static automation, positioning MoEngage’s approach as a shift from cohort-based to individual-level decision-making.","date":"2026-09-30","dateIsEstimated":false,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://www.moengage.com/blog/how-to-optimize-customer-acquisition-costs-cac-for-campaigns-with-agentic-ai/","publisher":"moengage.com"},{"title":"Introducing MoEngage for Shopify: Composable, Agentic, and Live From Day One","summary":"MoEngage introduced a new Shopify-focused customer engagement platform with real-time data sync, 16+ touchpoint support, and agentic workflows to automate repetitive tasks. The solution unifies online/offline customer data and offers hands-on implementation support for Shopify brands.","date":"2026-09-29","dateIsEstimated":false,"signalType":"product_launch","signalTypeLabel":"Launch","sourceUrl":"https://www.moengage.com/blog/introducing-moengage-for-shopify/","publisher":"moengage.com"},{"title":"Braze vs. Salesforce Marketing Cloud Comparison: Features and Pricing (2026)","summary":"MoEngage released a comprehensive 2026 comparison guide positioning its platform as a Braze alternative with deeper AI decisioning and native multi-brand support, while also contrasting it against Salesforce Marketing Cloud. The guide highlights MoEngage Flows as a real-time, cross-channel journey builder with intelligent path optimization, claiming broader channel coverage than Braze in some areas.","date":"2026-09-28","dateIsEstimated":false,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://www.moengage.com/blog/braze-vs-salesforce-marketing-cloud-comparison/","publisher":"moengage.com"},{"title":"MoEngage launches Flows API for flow discovery, versioning, and status control","summary":"MoEngage introduced a new Flows API in early access, enabling programmatic discovery, retrieval of flow versions, and status updates (pause, resume, stop, retire, archive). The API supports Basic Auth with Workspace ID and API keys, and introduces structured node types (TRIGGER, ACTION, CONDITION, SPLIT, BRANCH, CONTROL) with detailed configuration schemas for flow stages.","date":"2026-09-27","dateIsEstimated":true,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://www.moengage.com/docs/api/flows/flows-overview","publisher":"moengage.com"},{"title":"The Marketing AI Index By MoEngage","summary":"MoEngage released a comprehensive index of recent AI developments across major platforms (OpenAI, Google, Meta, Anthropic) and their implications for marketers. Key changes include ChatGPT Ads expanding to Europe, Google’s AI visibility reports in Search Console, Meta’s AI-driven ad account management, and EU AI Act transparency rules taking effect.","date":"2026-09-25","dateIsEstimated":false,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://www.moengage.com/blog/the-marketing-ai-index-by-moengage/","publisher":"moengage.com"},{"title":"RCS and WhatsApp Pricing Changes 2026: What It Means for Businesses And Messaging in India","summary":"MoEngage announced significant pricing changes for RCS and WhatsApp messaging in India starting September 1, 2026, with RCS rates rising from ~6-7 paise to 20-25 paise per message. WhatsApp marketing messages will shift to a real-time max-bid auction system on October 1, 2026, replacing fixed pricing.","date":"2026-09-25","dateIsEstimated":false,"signalType":"pricing_update","signalTypeLabel":"Pricing","sourceUrl":"https://www.moengage.com/blog/rcs-and-whatsapp-pricing-changes-2026/","publisher":"moengage.com"},{"title":"Agentic Marketing Tour 2026 Recap: San Francisco","summary":"MoEngage’s Agentic Marketing Tour 2026 in San Francisco highlighted customer use cases, including Turo’s AI agents catching segment-filter breaks and improving email metrics by 58% in click-to-open rate. Panels with Morgan Stanley Wealth Management and Ancestry discussed agentic autonomy limits for sensitive data, while CEO Paul Meinshausen outlined one-agent-per-customer decisioning models.","date":"2026-09-24","dateIsEstimated":false,"signalType":"event","signalTypeLabel":"Event","sourceUrl":"https://www.moengage.com/blog/agentic-marketing-tour-san-francisco/","publisher":"moengage.com"},{"title":"Agentic Marketing Tour 2026 Recap: Toronto","summary":"MoEngage launched its Agentic Marketing Tour 2026 in Toronto with 70+ customer engagement leaders, featuring case studies from Loblaw, Holt Renfrew, IGM Financial, and others. The event highlighted agentic AI use cases, governance, and real-world implementations, with MoEngage positioning its platform as a non-disruptive AI decisioning layer. The tour continues with stops in San Francisco, LA, Atlanta, and New York.","date":"2026-09-22","dateIsEstimated":false,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://www.moengage.com/blog/agentic-marketing-tour-toronto/","publisher":"moengage.com"}],"attribution":{"source":"Spyingbee","url":"https://spyingbee.com/updates/moengage","citation":"Spyingbee, \"MoEngage updates\", https://spyingbee.com/updates/moengage (retrieved 2026-10-20)"}}