{"company":{"name":"Moloco","slug":"moloco","website":"https://moloco.com","category":"marketing"},"question":"What has Moloco shipped recently?","answer":"In the last 30 days, Moloco shipped 11 tracked updates. The most recent was \"Moloco, a lens that collects light to focus - 디자인 나침반\" on 2026-09-21.","window":{"days":30,"updateCount":11,"returned":11},"generatedAt":"2026-09-22T06:22:46.507Z","updates":[{"title":"Moloco, a lens that collects light to focus - 디자인 나침반","summary":"Moloco launched a new brand identity on September 14, 2026, expanding beyond mobile advertising into connected TV, retail media, and marketplaces. The rebrand introduces a lens-inspired logo and visual system tied to CARA, its AI decision-making engine, with updated typography, colors, and a multilingual website.","date":"2026-09-21","dateIsEstimated":false,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://designcompass.org/en/2026/09/21/moloco-rebrand-pentagram-ai-advertising/","publisher":"designcompass.org"},{"title":"Growth doesn’t end with acquisition","summary":"Moloco introduced Re-engagement, a new AI-powered capability within its ads platform, to drive users toward key actions like repeat purchases, reactivation, and reacquisition. The solution leverages first-party data and access to 2.9M independent apps to optimize campaigns based on user lifecycle stages, with features like 300-day lookback windows and incrementality testing.","date":"2026-09-14","dateIsEstimated":true,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://www.moloco.com/capabilities/moloco-ads/re-engagement","publisher":"moloco.com"},{"title":"Performance belongs on TV","summary":"Moloco introduced Performance CTV, an AI-native advertising solution that optimizes connected TV campaigns for app and web conversions rather than reach alone. The platform uses household-level bidding, real-time optimization toward CPI/CPA/ROAS goals, and integrations with MMPs and pixels for transparent attribution and incrementality testing.","date":"2026-09-14","dateIsEstimated":true,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://www.moloco.com/capabilities/moloco-ads/performance-ctv","publisher":"moloco.com"},{"title":"Moloco’s advertising intelligence","summary":"Moloco introduced CARA, a compound AI system unifying six technical domains (campaign automation, supply, ad recommendations, bidding, creative, and signals) to optimize ad performance across billions of daily opportunities. The system ingests diverse signals in real time, retrains models every two hours, and compounds gains across domains to improve advertiser outcomes.","date":"2026-09-14","dateIsEstimated":true,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://www.moloco.com/technology/moloco-ads/cara","publisher":"moloco.com"},{"title":"Built for retail media. Ready for agentic commerce","summary":"Moloco introduced agentic commerce capabilities to its Commerce Media platform, enabling retailers to optimize product data for AI-driven recommendations and ambient onsite intelligence. The update leverages existing catalog work to support both offsite agent discoverability and onsite personalization, with real-time decisioning and structured data for reasoning engines.","date":"2026-09-14","dateIsEstimated":true,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://www.moloco.com/capabilities/moloco-commerce-media/agentic-commerce","publisher":"moloco.com"},{"title":"Moloco’s advertising intelligence","summary":"Moloco introduced CARA (Compound Ad Recommendation Architecture), an AI system that coordinates six technical domains—signals, personalization, bidding, ad serving, demand activation, and campaign automation—to optimize shopper relevance, advertiser performance, and retailer monetization in real time. Each retailer’s first-party data trains isolated models, enabling compounded learning across the system.","date":"2026-09-14","dateIsEstimated":true,"signalType":"product_launch","signalTypeLabel":"Launch","sourceUrl":"https://www.moloco.com/technology/moloco-commerce-media/cara-for-mcm","publisher":"moloco.com"},{"title":"Moloco Ads MCP integration launches for read-only alpha access","summary":"Moloco introduced an MCP layer over its Ads API, allowing AI tools like Claude to interact with reporting, diagnostics, and campaign analysis via conversational workflows. The alpha is read-only and limited to select customers, supporting performance reporting, troubleshooting, and monitoring without write operations.","date":"2026-09-03","dateIsEstimated":false,"signalType":"integration","signalTypeLabel":"Integration","sourceUrl":"https://developer.moloco.cloud/docs/mcp-getting-started","publisher":"developer.moloco.cloud"},{"title":"Moloco expands Ads MCP with 30+ read-only tools for campaign analytics and management","summary":"Moloco updated its Ads MCP tools reference to expose over 30 read-only tools that mirror the full Moloco Ads API, enabling programmatic access to workplaces, ad accounts, products, campaigns, audiences, creatives, and analytics. Each tool returns unfiltered API responses and links to corresponding REST endpoints for schema details.","date":"2026-09-03","dateIsEstimated":false,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://developer.moloco.cloud/docs/mcp-tools-reference","publisher":"developer.moloco.cloud"},{"title":"Truecaller scales native video monetization with the Moloco SDK","summary":"Truecaller integrated the Moloco SDK to unlock native video monetization across its inventory, combining its 500M-user mobile platform with Moloco’s demand capabilities. Post-integration, native video ad revenue grew roughly 32x and blended eCPM improved by about 40%, with India driving 85% of the revenue growth.","date":"2026-09-02","dateIsEstimated":false,"signalType":"partnership","signalTypeLabel":"Partnership","sourceUrl":"https://www.moloco.com/case-studies/truecaller-scales-native-video-monetization-with-the-moloco-sdk","publisher":"moloco.com"},{"title":"Moloco Expands Board of Directors With Appointment of Rachel Glaser - Business Wire","summary":"Moloco named Rachel Glaser to its Board of Directors, bringing decades of financial leadership from public tech and marketplace companies. Glaser, ex-CFO of Etsy, will serve on the Audit Committee as Moloco scales its AI advertising business.","date":"2026-09-01","dateIsEstimated":false,"signalType":"executive_change","signalTypeLabel":"Executive","sourceUrl":"https://www.businesswire.com/news/home/20260901383585/en/Moloco-Expands-Board-of-Directors-With-Appointment-of-Rachel-Glaser","publisher":"businesswire.com"},{"title":"How BevMo! turned CTV into a true performance channel","summary":"BevMo! tested Moloco’s CTV ads against a competitor, measuring D7 purchases and ROAS. Moloco’s AI-driven, household-level bidding and state-level geo-targeting in California delivered over 7x higher ROAS and 70% of conversions within 24 hours, proving CTV’s performance potential.","date":"2026-08-27","dateIsEstimated":false,"signalType":"case_study","signalTypeLabel":"Case Study","sourceUrl":"https://www.moloco.com/case-studies/bevmo","publisher":"moloco.com"}],"attribution":{"source":"Spyingbee","url":"https://spyingbee.com/updates/moloco","citation":"Spyingbee, \"Moloco updates\", https://spyingbee.com/updates/moloco (retrieved 2026-09-22)"}}