{"company":{"name":"OneSignal","slug":"onesignal","website":"https://onesignal.com","category":"marketing"},"question":"What has OneSignal shipped recently?","answer":"In the last 30 days, OneSignal shipped 80 tracked updates. The most recent was \"OneSignal launches RCS business messaging with branded sender profiles\" on 2026-10-01.","window":{"days":30,"updateCount":80,"returned":50},"generatedAt":"2026-10-08T06:36:59.523Z","updates":[{"title":"OneSignal launches RCS business messaging with branded sender profiles","summary":"OneSignal introduced RCS (Rich Communication Services) business messaging, replacing anonymous short codes with verified brand profiles to boost trust and conversions by up to 60%. The feature integrates seamlessly into OneSignal’s existing dashboard for push, email, and in-app messaging, offering no-code setup, automatic SMS fallback, and rich interactive elements like carousels and quick replies.","date":"2026-10-01","dateIsEstimated":true,"signalType":"product_launch","signalTypeLabel":"Launch","sourceUrl":"https://onesignal.com/rcs","publisher":"onesignal.com"},{"title":"OneSignal launches Live Activities API for iOS to boost lock-screen engagement","summary":"OneSignal introduced a Live Activities API for iOS, enabling developers to display real-time updates on lock screens and Dynamic Islands without building from scratch. The feature supports use cases like delivery tracking, sports scores, and fintech updates, and claims to improve 30-day retention by 23.7%.","date":"2026-10-01","dateIsEstimated":true,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://onesignal.com/live-activities","publisher":"onesignal.com"},{"title":"What AI marketing tools get wrong about mobile app users","summary":"OneSignal argues that AI marketing tools often fail mobile app users by relying on oversimplified email-style targeting rather than accounting for multi-device usage, permission changes, reinstalls, and in-app behavior. The post emphasizes the need for a robust identity model that tracks subscriptions, permissions, and events across channels, and outlines how OneSignal’s platform addresses these gaps with features like Tags, Segments, and cross-channel orchestration.","date":"2026-10-01","dateIsEstimated":false,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://onesignal.com/blog/what-ai-marketing-tools-get-wrong-about-mobile-app-users/","publisher":"onesignal.com"},{"title":"Klaviyo Alternatives for Apps Without an eCommerce Store","summary":"OneSignal published a guide arguing that Klaviyo’s eCommerce-centric features create overhead for apps without online stores, while OneSignal’s platform is designed around product behavior and multi-channel lifecycle messaging. The post highlights OneSignal’s support for mobile push, web push, in-app messaging, email, SMS/RCS, and cross-channel orchestration via Journeys.","date":"2026-10-01","dateIsEstimated":false,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://onesignal.com/blog/klaviyo-alternatives-for-apps-without-an-ecommerce-store/","publisher":"onesignal.com"},{"title":"Your new lifecycle marketing teammate","summary":"OneSignal introduced AI capabilities to its platform, enabling users to create campaigns, build segments, and review analytics using natural language prompts. The update includes an embedded AI assistant for in-platform operations and an MCP server for external AI assistants to manage OneSignal workflows across tools.","date":"2026-09-28","dateIsEstimated":true,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://onesignal.com/ai","publisher":"onesignal.com"},{"title":"OneSignal launches MCP server for AI client integrations","summary":"OneSignal introduced an MCP server enabling MCP-compatible AI clients (Claude, Cursor, ChatGPT, GitHub Copilot) to manage OneSignal workflows via natural-language prompts. Users can perform tasks like sending messages, checking delivery stats, or exporting subscribers directly from AI clients without switching dashboards.","date":"2026-09-28","dateIsEstimated":true,"signalType":"integration","signalTypeLabel":"Integration","sourceUrl":"https://documentation.onesignal.com/docs/en/model-context-protocol","publisher":"documentation.onesignal.com"},{"title":"How Audiomack Is Evolving Music Discovery w/ Push Notifications","summary":"Audiomack's Charlie Kaplan talks about innovating on their mantra of music sharing & discovery made easy.","date":"2026-09-28","dateIsEstimated":true,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://onesignal.com/podcasts/how-audiomack-is-evolving-music-discovery-w-push-notifications","publisher":"onesignal.com"},{"title":"Understanding Data Laws GDPR & CCPA","summary":"Evan Goldstein, eBay’s associate general counsel, talks about what impact these laws have had on digital publishers & developers.","date":"2026-09-28","dateIsEstimated":true,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://onesignal.com/podcasts/understanding-data-laws-gdpr-ccpa","publisher":"onesignal.com"},{"title":"Scaling Rust to 5 Billion Messages Daily","summary":"OneSignal's Joe Wilm discusses the utilization of Rust and new technologies to send 5 billion push notifications a day.","date":"2026-09-28","dateIsEstimated":true,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://onesignal.com/podcasts/scaling-rust-to-5-billion-messages-daily","publisher":"onesignal.com"},{"title":"OneSignal Origin & Build vs Buy","summary":"OneSignal's George Deglin discusses how they pivoted from a mobile games studio to building the world’s most used push notification software.","date":"2026-09-28","dateIsEstimated":true,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://onesignal.com/podcasts/onesignal-origin-build-vs-buy","publisher":"onesignal.com"},{"title":"Building Great Digital Products","summary":"We're joined by Pasha Sadri, who has been behind some of the biggest digital innovations over the past 20 years; Maps, Y! Pipes, Polyvore, and WhatsApp.","date":"2026-09-28","dateIsEstimated":true,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://onesignal.com/podcasts/building-great-digital-products","publisher":"onesignal.com"},{"title":"Browser Prompt Changes, Retention Best Practices","summary":"OneSignal's George Deglin and Karima Wagner discuss web browser changes and web push best practices for retention.","date":"2026-09-28","dateIsEstimated":true,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://onesignal.com/podcasts/browser-prompt-changes-retention-best-practices","publisher":"onesignal.com"},{"title":"How Palisades Tahoe Ski Resort Delivers an Olympic Experience","summary":"Palisades Tahoe's Tracy Chang discusses the creative ways they've used push notifications to enhance the resort experience.","date":"2026-09-28","dateIsEstimated":true,"signalType":"case_study","signalTypeLabel":"Case 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Messaging","summary":"Mobile Product Manager, Lina Mamut, discusses the impact of COVID-19, how innovation happens in a traditional journey, and more.","date":"2026-09-28","dateIsEstimated":true,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://onesignal.com/podcasts/major-grocer-tackles-covid-19-innovation-w-mobile-messaging","publisher":"onesignal.com"},{"title":"Personalization isn't Dead; Long Live Contextual Relevance!","summary":"Kyle Williams of DogPatch Advisors discusses the components of great messaging, Gartner's personalization prediction, and more.","date":"2026-09-28","dateIsEstimated":true,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://onesignal.com/podcasts/personalization-isnt-dead-long-live-contextual-relevance","publisher":"onesignal.com"},{"title":"The New Go to Market Plan","summary":"Reid Genauer, tech innovator, talks about why marketers need to compete with compelling content & collaboration.","date":"2026-09-28","dateIsEstimated":true,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://onesignal.com/podcasts/the-new-go-to-market-plan","publisher":"onesignal.com"},{"title":"Building Real-Time Infrastructure","summary":"The 13th OneSignal podcast welcomes OneSignal VP of Engineering, Matt Daley.","date":"2026-09-28","dateIsEstimated":true,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://onesignal.com/podcasts/building-real-time-infrastructure","publisher":"onesignal.com"},{"title":"User Messaging Lessons from Facebook & LinkedIn's Newsfeed Product","summary":"The 14th episode of the OneSignal Podcast welcomes Zack Hendlin, OneSignal's VP of Product.","date":"2026-09-28","dateIsEstimated":true,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://onesignal.com/podcasts/user-messaging-lessons","publisher":"onesignal.com"},{"title":"OneSignal Co-Founder's Path from Successful Artist to Leading with Empathy","summary":"Episode 15 welcomes Long Vo, OneSignal's Co-founder & COO.","date":"2026-09-28","dateIsEstimated":true,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://onesignal.com/podcasts/cofounder-path-empathy-1","publisher":"onesignal.com"},{"title":"User Acquisition vs. Retention w/ MarTech Podcast's Benjamin Shapiro","summary":"Episode 16 welcomes Benjamin Shapiro to discuss user Acquisition vs. Retention.","date":"2026-09-28","dateIsEstimated":true,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://onesignal.com/podcasts/user-acquisition-vs-retention-1","publisher":"onesignal.com"},{"title":"Hear How MuteSix Drives eCommerce Growth via User Retention","summary":"Moody Nashawaty, MuteSix Chief Strategy Officer, discusses how they grow eCommerce businesses via user acquisition and retention.","date":"2026-09-28","dateIsEstimated":true,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://onesignal.com/podcasts/growth-via-user-retention-1","publisher":"onesignal.com"},{"title":"eCommerce Expert Talks Shopper Messaging","summary":"Episode 18 welcomes Kunle Campbell, 2X eCommerce Podcast & eCommerce consultant.","date":"2026-09-28","dateIsEstimated":true,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://onesignal.com/podcasts/ecommerce-expert-shopper-messaging-1","publisher":"onesignal.com"},{"title":"Customer Engagement Interview Learnings","summary":"We welcome David Vallance, Campfire Labs journalist, who wrote OneSignal's Customer Engagement Journey eBook.","date":"2026-09-28","dateIsEstimated":true,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://onesignal.com/podcasts/customer-engagement-interview-learnings-1","publisher":"onesignal.com"},{"title":"USA Today Sports Media Customer Engagement Practice","summary":"John Turner of USA Today Sports Media Group joins us to discuss his experiences developing digital media audiences.","date":"2026-09-28","dateIsEstimated":true,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://onesignal.com/podcasts/sports-media-customer-engagement-practice-1","publisher":"onesignal.com"},{"title":"Mobile Marketing Secrets from an Industry Guru","summary":"Learn user messaging tips from Mick Rigby, founder & CEO of the mobile marketing and app growth agency Yodel Mobile.","date":"2026-09-28","dateIsEstimated":true,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://onesignal.com/podcasts/mobile-marketing-secrets-from-an-industry-guru-1","publisher":"onesignal.com"},{"title":"Why Use SMS?","summary":"Eva Wei talks about OneSignal's SMS functionality and the benefits of adding SMS to your messaging strategy.","date":"2026-09-28","dateIsEstimated":true,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://onesignal.com/podcasts/why-use-sms-1","publisher":"onesignal.com"},{"title":"Mastering Mobile Games Messaging","summary":"How to top gaming studios consistently beat out their competition?","date":"2026-09-28","dateIsEstimated":true,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://onesignal.com/podcasts/mastering-mobile-game-messaging","publisher":"onesignal.com"},{"title":"Developer Relations at OneSignal","summary":"Our very own Jordan Adler shares his experience building OneSignal dev communities and nurturing developer relations.","date":"2026-09-28","dateIsEstimated":true,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://onesignal.com/podcasts/episode-24-developer-relations-at-onesignal","publisher":"onesignal.com"},{"title":"Epic vs Apple Legal Battle","summary":"Will the lawsuit between Epic Games and Apple open new app monetization opportunities?","date":"2026-09-28","dateIsEstimated":true,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://onesignal.com/podcasts/epic-games-vs-apple-legal-battle","publisher":"onesignal.com"},{"title":"Building and Retaining a Streaming Video Audience","summary":"Learn insider tips from a digital media audience-building veteran.","date":"2026-09-28","dateIsEstimated":true,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://onesignal.com/podcasts/episode-26-building-and-retaining-a-streaming-video-audience","publisher":"onesignal.com"},{"title":"Why Your Mobile App Company Needs Email","summary":"How can your mobile first company leverage email for a variety of use cases?","date":"2026-09-28","dateIsEstimated":true,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://onesignal.com/podcasts/why-your-mobile-first-company-needs-email","publisher":"onesignal.com"},{"title":"Marketers Win in Consumer Moments & Forrester TEI Study Results","summary":"Forrester Consulting joins us to discuss the virtues of a moments-based marketing approach and the ROI of using OneSignal.","date":"2026-09-28","dateIsEstimated":true,"signalType":"case_study","signalTypeLabel":"Case Study","sourceUrl":"https://onesignal.com/podcasts/forrester-podcast","publisher":"onesignal.com"},{"title":"Holistic Mobile App Growth and Retention Strategies","summary":"How can mobile companies optimize the user experience across every user touchpoint?","date":"2026-09-28","dateIsEstimated":true,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://onesignal.com/podcasts/episode-29-holistic-mobile-app-growth-and-retention-strategies","publisher":"onesignal.com"},{"title":"Insights from 100 Billion Messages","summary":"Discover key performance benchmarks and insights taken from our annual State of Customer Messaging Report.","date":"2026-09-28","dateIsEstimated":true,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://onesignal.com/podcasts/episode-30-customer-engagement-insights-from-100-billion-messages","publisher":"onesignal.com"},{"title":"The Importance of Email in Omnichannel Customer Journeys","summary":"Learn how and why email is still critical to customer engagement in the mobile era.","date":"2026-09-28","dateIsEstimated":true,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://onesignal.com/podcasts/episode-31-the-importance-of-email-in-omnichannel-customer-journeys","publisher":"onesignal.com"},{"title":"How VoIP Notifications Work and Why Do You Need them","summary":"Learn everything about VoIP notifications and how to use them 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