{"company":{"name":"Sproutsocial","slug":"sproutsocial","website":"https://sproutsocial.com","category":"marketing"},"question":"What has Sproutsocial shipped recently?","answer":"In the last 30 days, Sproutsocial shipped 15 tracked updates. The most recent was \"2026 employee advocacy stats to secure C-level buy-in\" on 2026-09-17.","window":{"days":30,"updateCount":15,"returned":15},"generatedAt":"2026-09-20T20:12:27.288Z","updates":[{"title":"2026 employee advocacy stats to secure C-level buy-in","summary":"Sprout Social published 2026 employee advocacy statistics highlighting how advocacy programs drive brand awareness, qualified leads, and talent recruitment. The data emphasizes employee-generated content as a trusted discovery channel and revenue multiplier, positioning Sprout’s Advocacy platform as the solution for formalizing such programs.","date":"2026-09-17","dateIsEstimated":false,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://sproutsocial.com/insights/employee-advocacy-stats/","publisher":"sproutsocial.com"},{"title":"It’s about social media discoverability, not followers","summary":"Sprout Social argues that follower count is no longer the primary metric for social media success, as algorithmic feeds prioritize relevance and non-follower reach. Over 70% of views on platforms like Instagram and TikTok now come from non-followers, and brands should focus on content discoverability, niche creators, and employee-generated content for authenticity. Social search and AI answer engines are also expanding the shelf life of social content.","date":"2026-09-17","dateIsEstimated":false,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://sproutsocial.com/insights/social-media-discoverability/","publisher":"sproutsocial.com"},{"title":"How to break through social media saturation in a world of overwhelm","summary":"Sprout Social’s blog post examines the impact of social media saturation, driven by 5.5B users, AI-generated content, and algorithmic fragmentation. It highlights how brands like BMC used Sprout’s tools to shift from volume-based posting to insight-led storytelling, emphasizing originality and audience resonance.","date":"2026-09-16","dateIsEstimated":false,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://sproutsocial.com/insights/social-media-saturation/","publisher":"sproutsocial.com"},{"title":"The best brands on Instagram in 2026 (so far)","summary":"Sprout Social’s Social Futures Report spotlights standout Instagram campaigns from 2026, analyzing creative strategies and cultural relevance. The post emphasizes leveraging influencer partnerships, humor, and community engagement to drive high engagement and earned media value.","date":"2026-09-14","dateIsEstimated":false,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://sproutsocial.com/insights/best-brands-on-instagram/","publisher":"sproutsocial.com"},{"title":"How to measure social media with Google Analytics (GA4)","summary":"Sprout Social published a guide on using Google Analytics 4 (GA4) to measure social media performance beyond native platform metrics. It explains how GA4 tracks organic and paid social traffic, sets up UTM parameters, and measures conversions and ROI, including key events like sign-ups and purchases.","date":"2026-09-11","dateIsEstimated":false,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://sproutsocial.com/insights/google-analytics-social-media/","publisher":"sproutsocial.com"},{"title":"Pricing change detected for Sproutsocial","summary":"Pricing updated for Sproutsocial:\n- Standard: promotion changed — Free 30-day trial (no credit card required)\n- Standard: added annual billing at $166/mo (16% off)\n- Professional: promotion changed — Free 30-day trial (no credit card required)\n- Professional: added annual billing at $249/mo (16% off)\n- Advanced: promotion changed — Free 30-day trial (no credit card required)\n- Advanced: added annual billing at $333/mo (16% off)\n- Enterprise: promotion changed — Free 30-day trial (no credit card required)\n- Essentials: Custom pricing → $199/mo\n- Essentials: promotion changed — Free 30-day trial (no credit card required)\n- Essentials: added annual billing at $166/mo (16% off)","date":"2026-09-02","dateIsEstimated":true,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://sproutsocial.com/pricing/#pricing-20260902054556","publisher":"sproutsocial.com"},{"title":"Pricing change detected for Sproutsocial","summary":"Pricing updated for Sproutsocial:\n- Standard: promotion changed — Try Sprout free for 30 days (No credit card required)\n- Professional: promotion changed — Try Sprout free for 30 days (No credit card required)\n- Advanced: promotion changed — Try Sprout free for 30 days (No credit card required)\n- Enterprise: new promotion — Try Sprout free for 30 days (No credit card required)\n- Essentials: new promotion — Try Sprout free for 30 days (No credit card required)","date":"2026-09-01","dateIsEstimated":true,"signalType":"pricing_update","signalTypeLabel":"Pricing","sourceUrl":"https://sproutsocial.com/pricing/#pricing-20260901230728","publisher":"sproutsocial.com"},{"title":"How to cross-post on social media (the right way)","summary":"Sprout Social released a guide on cross-posting social media content, emphasizing tailored adaptation across platforms rather than identical duplication. It highlights benefits like reaching new audiences and saving time, while promoting its Essentials plan for streamlined cross-posting.","date":"2026-09-01","dateIsEstimated":false,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://sproutsocial.com/insights/cross-posting-on-social-media/","publisher":"sproutsocial.com"},{"title":"Pricing change detected for Sproutsocial","summary":"Pricing updated for Sproutsocial:\n- Enterprise: promotion ended (was: Try Sprout free for 30 days)\n- Essentials: promotion ended (was: Try Sprout free for 30 days)","date":"2026-08-30","dateIsEstimated":true,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://sproutsocial.com/pricing/#pricing-20260830054529","publisher":"sproutsocial.com"},{"title":"Support for Reddit","summary":"Sprout Social announced official Reddit Data Partner status, enabling full Reddit integration across Listening, Engagement, and Publishing workflows. Users can now manage Reddit strategy in one place, including publishing, listening, and moderation actions like replying, upvoting, and hiding posts. However, Reddit messages remain restricted from CRM exports and API endpoints due to Reddit’s API terms, with a compliant CRM solution planned later this year.","date":"2026-08-29","dateIsEstimated":true,"signalType":"integration","signalTypeLabel":"Integration","sourceUrl":"https://support.sproutsocial.com/hc/en-us/articles/44713446274573-Support-for-Reddit","publisher":"support.sproutsocial.com"},{"title":"Social media automation: A 3-step quick start guide for 2026","summary":"Sprout Social released a guide outlining a three-step approach to social media automation for 2026, emphasizing centralized publishing, automated engagement, and listening/reporting. The guide highlights tools like Sprout Queue, Smart Inbox, and Bot Builder to streamline workflows and improve response times.","date":"2026-08-28","dateIsEstimated":false,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://sproutsocial.com/insights/social-media-automation-guide/","publisher":"sproutsocial.com"},{"title":"Q3 2026 Breaking Ground Recap: What’s new this quarter","summary":"Sprout Social launched Trellis, its agentic AI, across all plans to automate manual tasks like data summarization and report generation. New integrations include TikTok ad comments and performance reporting, Snapchat publishing, and Instagram workflows (trending audio, liking, Collab posts). Influencer Marketing updates add brand safety analysis, creator DMs, and a Lumanu payout integration.","date":"2026-08-26","dateIsEstimated":false,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://sproutsocial.com/insights/breaking-ground-q3-2026-product-updates/","publisher":"sproutsocial.com"},{"title":"What social media tasks to automate vs. outsource","summary":"Sprout Social’s 2026 report highlights that 80% of social media professionals spend over half their time on operational tasks, not strategic work. The article details how AI is automating routine tasks like scheduling, reporting, and influencer discovery, while human judgment remains critical for strategy, community management, and content creation. Sprout’s tools like Optimal Send Times, Trellis, and Smart Inbox are positioned as solutions to these challenges.","date":"2026-08-26","dateIsEstimated":false,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://sproutsocial.com/insights/social-media-tasks/","publisher":"sproutsocial.com"},{"title":"How to use an AI social media assistant to amplify your team’s impact","summary":"Sprout Social unveiled Trellis, an AI social media assistant designed to streamline workflows by handling data analysis, performance tracking, and social listening. The tool integrates with Sprout’s ecosystem to provide real-time insights, competitive intelligence, and automated reporting, reducing manual tasks for social teams.","date":"2026-08-25","dateIsEstimated":false,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://sproutsocial.com/insights/ai-social-media-assistant/","publisher":"sproutsocial.com"},{"title":"How to manage social media as a one-person team","summary":"Sprout Social highlights the challenges faced by one-person social media teams, including burnout, manual tasks, and response-time pressures. The post recommends using AI and automation tools to streamline content creation, scheduling, reporting, and community engagement, positioning Sprout's Essentials as a solution.","date":"2026-08-25","dateIsEstimated":false,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://sproutsocial.com/insights/how-to-manage-social-media-as-a-one-person-team/","publisher":"sproutsocial.com"}],"attribution":{"source":"Spyingbee","url":"https://spyingbee.com/updates/sproutsocial","citation":"Spyingbee, \"Sproutsocial updates\", https://spyingbee.com/updates/sproutsocial (retrieved 2026-09-20)"}}