{"company":{"name":"Tealium","slug":"tealium","website":"https://tealium.com","category":"marketing"},"question":"What has Tealium shipped recently?","answer":"In the last 30 days, Tealium shipped 23 tracked updates. The most recent was \"Beyond Advertising Week:Holiday Priorities and Planning for 2027\" on 2026-10-19.","window":{"days":30,"updateCount":23,"returned":23},"generatedAt":"2026-10-20T03:42:58.393Z","updates":[{"title":"Beyond Advertising Week:Holiday Priorities and Planning for 2027","summary":"Tealium, alongside partners Credera and MNTN, will host a live webinar on October 22 to discuss key takeaways from Advertising Week, holiday season priorities, and 2027 planning. The event features Tealium speakers Zack Wenthe and Nick Albertini alongside industry peers.","date":"2026-10-19","dateIsEstimated":true,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://tealium.com/event/beyond-advertising-week-holiday-priorities-and-planning/","publisher":"tealium.com"},{"title":"Connect your entire stack.1,300+ turnkey integrations.","summary":"Tealium unveiled its integration marketplace now featuring over 1,300 turnkey connectors, enabling customers to deploy and manage third-party vendor tags through Tealium iQ with load rules and data mapping. The page highlights new integrations with vendors like Acoustic, Acxiom, ActiveCampaign, and 6sense, among others.","date":"2026-10-17","dateIsEstimated":true,"signalType":"integration","signalTypeLabel":"Integration","sourceUrl":"https://tealium.com/integrations/?utm_medium=BuiltIn&utm_source=BuiltIn&utm_content=blog_sridharan%3Futm_content%3Dblog_sridharan&gclid=%40%400IL3s","publisher":"tealium.com"},{"title":"What does your customer view actually need? A look into the Enterprise Martech Outlook","summary":"Tealium published a blog post summarizing The Martech Weekly’s Enterprise Martech Outlook 2026, emphasizing the shift from a 'Customer 360' to a 'Contextual Customer View' for real-time decision-making. The post argues for focusing on specific use cases where data directly impacts customer interactions, such as abandoned-cart recovery, rather than broader data centralization.","date":"2026-10-15","dateIsEstimated":false,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://tealium.com/blog/partners/what-does-your-customer-view-actually-need-a-look-into-the-enterprise-martech-outlook/","publisher":"tealium.com"},{"title":"Real-time Next Best Action with Jev and Tealium Functions","summary":"Tealium introduced a real-time next-best-action system using its Invoke Your Own Model (IYOM) framework with Jev (TypeSafe’s LLM) to optimize cart abandonment responses. The system combines Jev’s structured answers with deterministic rules to route decisions, escalating uncertain cases to LLMs. In testing, the end-to-end function averaged 295ms with $0.00013 per decision, enabling faster, cost-effective personalization while maintaining flexibility for escalation.","date":"2026-10-14","dateIsEstimated":false,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://tealium.com/blog/artificial-intelligence/real-time-next-best-action-with-jev-and-tealium-functions/","publisher":"tealium.com"},{"title":"Choosing Where Inference Runs: A Practical Cost Model for Real-Time Customer Context","summary":"Tealium introduces three inference patterns—batch, real-time, and hybrid—to optimize compute costs and reduce unnecessary data retention for customer scoring. Tealium Functions now supports on-demand inference requests to customer-owned services, enabling decisions closer to the customer moment while minimizing unused outputs.","date":"2026-10-13","dateIsEstimated":false,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://tealium.com/blog/artificial-intelligence/choosing-where-inference-runs/","publisher":"tealium.com"},{"title":"Tealium brings greater visibility to AI-influenced customer journeys with ChatGPT Ads connectors","summary":"Tealium launched client-side Measurement Pixel and server-side Conversions API integrations with ChatGPT Ads to improve visibility into AI-influenced customer journeys. The integrations help enterprises track conversions and lifecycle events across agentic experiences while maintaining consent and governance.","date":"2026-10-06","dateIsEstimated":false,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://tealium.com/press-releases/chat-gpt-ads-capi-connector/","publisher":"tealium.com"},{"title":"A New Front Door for Discovery is Opening. Introducing ChatGPT Pixel and CAPI","summary":"Tealium now supports ChatGPT Pixel and Conversions API (CAPI) to help marketers measure conversions from ChatGPT Ads. The integration enables server-side and browser-based tracking of events like purchases, even when backend transactions occur outside the browser session.","date":"2026-10-06","dateIsEstimated":false,"signalType":"integration","signalTypeLabel":"Integration","sourceUrl":"https://tealium.com/blog/partners/a-new-front-door-for-discovery-is-opening-introducing-chatgpt-pixel-and-capi/","publisher":"tealium.com"},{"title":"Tealium Masterclass","summary":"Tealium announced a free in-person masterclass in London on November 24, 2025, focused on AI-driven personalization and customer data infrastructure. The event features Compare The Market sharing their AI strategy and Tealium experts guiding attendees on implementing personalization use cases.","date":"2026-10-01","dateIsEstimated":true,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://tealium.com/move-faster-with-ai-masterclass/","publisher":"tealium.com"},{"title":"Tealium Function adds in-stream intelligence with disruptive new model Jev","summary":"Tealium announced support for Jev, a new AI model from TypeSafe AI, via its Functions platform. Jev provides structured, probabilistic answers to business questions using customer data, enabling more nuanced automation in workflows. Tealium customers can now call Jev’s API within their event or visitor data pipelines to enrich profiles and trigger actions.","date":"2026-09-29","dateIsEstimated":false,"signalType":"integration","signalTypeLabel":"Integration","sourceUrl":"https://tealium.com/blog/artificial-intelligence/what-jev-makes-possible-with-the-customer-data-you-already-have/","publisher":"tealium.com"},{"title":"The Opening PourVIP Dinner Experience","summary":"Tealium, alongside Attentive and Salty Sea Strategy, is hosting an invite-only VIP dinner at etch restaurant in Nashville on September 28, 2026, from 7:00 PM to 10:00 PM ET. The event aims to foster networking among retail and commerce leaders before the Shoptalk Fall conference begins.","date":"2026-09-24","dateIsEstimated":true,"signalType":"event","signalTypeLabel":"Event","sourceUrl":"https://tealium.com/event/9-28-2026-shoptalk-fall-vip-dinner/","publisher":"tealium.com"},{"title":"Financial Services Leader Transforms Contact Center Performance with Real-Time Customer Intelligence","summary":"A financial services leader used Tealium AIStream to unify customer data and prioritize real-time call center outreach, reducing agent misrouting and improving conversion rates. The vendor-agnostic platform enabled rapid iteration and compliance flexibility, transforming the contact center into a revenue driver.","date":"2026-09-21","dateIsEstimated":true,"signalType":"case_study","signalTypeLabel":"Case Study","sourceUrl":"https://tealium.com/resource/case-study/financial-services-leader-transforms-contact-center-performance-with-real-time-customer-intelligence/","publisher":"tealium.com"},{"title":"AI Activation Use Case: AI-Powered Next Best Action","summary":"Tealium introduced a new AI-powered use case for real-time next best action (NBA) pipelines, enabling organizations to deliver personalized, in-the-moment customer recommendations across banking, insurance, telecom, and healthcare. The solution leverages Tealium’s real-time streaming and predictive AI to operationalize AI models, improving conversion rates, loyalty, and operational efficiency.","date":"2026-09-21","dateIsEstimated":true,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://tealium.com/developer-center/ai-activation-use-case-ai-powered-next-best-action/","publisher":"tealium.com"},{"title":"Tealium Breakfast Masterclass","summary":"Tealium is hosting a free breakfast masterclass in London on July 9, 2025, focused on modern loyalty strategies beyond points programs. The event highlights the need for real-time, unified customer data foundations to drive emotional loyalty and AI-powered personalization. Speakers include loyalty strategist Sebastian Wangerud and Tealium experts.","date":"2026-09-21","dateIsEstimated":true,"signalType":null,"signalTypeLabel":null,"sourceUrl":"https://tealium.com/loyalty-masterclass-london/?utm_campaign=loyalty-masterclass-london&utm_content=confirmation-page","publisher":"tealium.com"},{"title":"Beyond Bookings:How Radisson Hotel Group is Reshaping the Future of Intelligent Hospitality","summary":"Radisson Hotel Group (RHG) adopted Tealium’s CDP to unify guest data across web, mobile, and media platforms, shifting from channel-first to audience-first engagement. This enabled a 67% increase in Return on Ad Spend and a 127% lift in Conversion Rate for CDP-driven campaigns, while also improving re-engagement of low-value members.","date":"2026-09-21","dateIsEstimated":true,"signalType":"case_study","signalTypeLabel":"Case Study","sourceUrl":"https://tealium.com/resource/case-study/radisson-hotel-group-is-reshaping-the-future-of-intelligent-hospitality/?utm_campaign=loyalty-masterclass-london&utm_content=confirmation-page","publisher":"tealium.com"},{"title":"AI Activation Use Case: AI-Powered Propensity","summary":"Tealium introduced AI-powered propensity modeling to enable real-time customer behavior prediction across industries like retail, financial services, and healthcare. The feature allows businesses to operationalize propensity scores via Tealium Predict or third-party models, improving targeting, ROI, and customer experiences through dynamic segmentation and cross-channel activation.","date":"2026-09-21","dateIsEstimated":true,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://tealium.com/developer-center/ai-activation-use-case-ai-powered-propensity/","publisher":"tealium.com"},{"title":"Using Tealium for Content Security Policy (CSP) Reporting","summary":"Tealium introduced a method to route Content Security Policy (CSP) violation reports through its first-party reverse proxy and Advanced HTTP API, flattening nested report data into flat attributes for storage in EventDB. This allows customers to monitor and analyze CSP violations in real time using Tealium’s analytics stack.","date":"2026-09-21","dateIsEstimated":true,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://tealium.com/developer-center/using-tealium-for-content-security-policy-csp-reporting/","publisher":"tealium.com"},{"title":"Build first‑party durability with Cloudflare Workers","summary":"Tealium built a Cloudflare Worker to proxy Tealium iQ, Collect, and DLE through first-party paths, eliminating subdomains and avoiding adblocker detection. The solution persists cookies server-side to bypass Safari ITP limits and removes the TAPID cookie for first-party contexts.","date":"2026-09-21","dateIsEstimated":true,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://tealium.com/developer-center/build-first-party-durability-with-cloudflare-workers/","publisher":"tealium.com"},{"title":"The Intelligence Loop: Powering Microsoft Fabric AI with Tealium’s Real-Time Context","summary":"Tealium announced an integration with Microsoft Fabric that streams real-time customer behavior data into Fabric’s Event House via a new connector, enabling AI models to use live signals for predictive intelligence. The data flows from Tealium to Fabric’s Lakehouse in Delta format, supporting AI workloads like RAG and predictive marketing, then returns to Tealium for activation.","date":"2026-09-21","dateIsEstimated":true,"signalType":"integration","signalTypeLabel":"Integration","sourceUrl":"https://tealium.com/developer-center/the-intelligence-loop-powering-microsoft-fabric-ai-with-tealiums-real-time-context/","publisher":"tealium.com"},{"title":"The Future of “Agentic” Commerce: Tracking and Personalizing the Gemini Purchase Experience","summary":"Google Gemini now supports direct product purchases, creating a new 'agentic commerce' touchpoint where AI acts as the point of sale. Tealium addresses the visibility gap in third-party AI interfaces by integrating with Google's Universal Commerce Protocol (UCP) to track and attribute Gemini purchases via server-side APIs or hybrid orchestration. It also enables hyper-personalized AI recommendations using Tealium Moments API.","date":"2026-09-21","dateIsEstimated":true,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://tealium.com/developer-center/the-future-of-agentic-commerce-tracking-and-personalizing-the-gemini-purchase-experience/","publisher":"tealium.com"},{"title":"Reduce Consent Fatigue and Improve Compliance","summary":"Tealium highlights that Safari’s tracking prevention can purge first-party consent cookies after inactivity, causing repeat consent prompts and breaking returning-user recognition. To address this, Tealium recommends using a first-party reverse proxy to preserve consent decisions and identity beyond browser limitations, enabling durable analytics and compliance in opt-in/opt-out models like GDPR and CCPA.","date":"2026-09-21","dateIsEstimated":true,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://tealium.com/developer-center/reduce-consent-fatigue-and-improve-compliance/","publisher":"tealium.com"},{"title":"A/B Testing Using the Split String Enrichment in Tealium CDP","summary":"Tealium CDP now supports randomized, persistent visitor segmentation for A/B testing via the Split String enrichment in AudienceStream. Assignments remain stable across sessions and devices through visitor stitching, enabling clean measurement and consistent targeting. The feature requires no external randomization and integrates with audience definitions for activation.","date":"2026-09-21","dateIsEstimated":true,"signalType":"feature_update","signalTypeLabel":"Feature","sourceUrl":"https://tealium.com/developer-center/a-b-testing-using-the-split-string-enrichment-in-tealium-cdp/","publisher":"tealium.com"},{"title":"In the Age of AI, Context is King…But Trust Rules the Land","summary":"Tealium introduced a three-scope data architecture—Event, Visit, and Visitor—to embed real-time context into data at creation, enabling AI models to operate on properly contextualized, standardized, and consent-compliant data. This approach eliminates post-hoc context application, reducing latency and improving AI reliability for personalization, fraud detection, and attribution.","date":"2026-09-21","dateIsEstimated":true,"signalType":"content_marketing","signalTypeLabel":"Content","sourceUrl":"https://tealium.com/developer-center/in-the-age-of-ai-context-is-king-but-trust-rules-the-land/","publisher":"tealium.com"},{"title":"Bridging AI and Customer Data Platforms with MCP","summary":"Tealium introduced an MCP implementation to standardize bidirectional data exchange between AI models and its Customer Data Platform, enabling real-time customer context for conversational AI. A demo app integrates Tealium’s Moments API and a mock product API to power personalized shopping experiences via a retail chatbot.","date":"2026-09-21","dateIsEstimated":true,"signalType":"integration","signalTypeLabel":"Integration","sourceUrl":"https://tealium.com/developer-center/bridging-ai-and-customer-data-platforms-with-mcp/","publisher":"tealium.com"}],"attribution":{"source":"Spyingbee","url":"https://spyingbee.com/updates/tealium","citation":"Spyingbee, \"Tealium updates\", https://spyingbee.com/updates/tealium (retrieved 2026-10-20)"}}