Vision
Where we're heading
Competitive intelligence should run itself. We're building the system that watches what your competitors ship, classifies what matters, and delivers it where you already work so you never have to check ten websites before your morning coffee.
The problem
AI is accelerating how fast teams ship. Features launch every day, pricing pages change overnight, partnerships get announced on LinkedIn before anyone updates a changelog. The pace of competitive signals has outgrown what any person or team can track manually.
Product managers check competitor websites one by one. Marketers set Google Alerts that fire late or never. Sales teams walk into calls without knowing what the other side shipped last week. The data is all public, but no one has time to watch everything, every day, for every competitor.
What we believe
Automation and AI can turn competitive intelligence from a manual chore into a background process. Not by replacing your judgment, but by reducing the cognitive load so the right signal reaches the right person at the right time.
We think the best competitive intelligence doesn’t live in a dashboard you have to remember to check. It shows up in your inbox, your Slack, your board deck, wherever decisions get made.
How we build
Crawl first.
Everything starts with reliable, structured data. We invest in crawlers that find and parse changelogs, RSS feeds, GitHub repos, and every other public source a competitor might use. You paste a URL once. We handle the rest.
Classify with AI.
Raw updates are noise. We use language models to tag every signal by type, extract the important facts, and surface what actually matters to your role and market.
Deliver, don’t dashboard.
Dashboards are for deep dives. Daily awareness should arrive where you already work: weekly briefs in your inbox, signal cards in Slack, battlecards ready before your next sales call.