Here's what we've been building

A page with and without "www", or with and without a trailing slash, could be registered as separate sources. Those are merged now. We also found competitors whose domain belonged to a different company with the same name, and moved them to the right one.

Forwarding a brief used to land your colleague on a sign-in page. The email now carries a read-only link to that brief, the same kind battlecards and teardowns already had. You can stop sharing it at any time.

Every pricing signal was titled "Pricing change detected for [company]", identical every time, so de-duplication threw away all but the first. Titles now describe the change: "Datadog added 3 pricing tiers". You will see these arrive as each pricing page next moves.

The list used to be generated fresh on each page load, which meant different companies every time and a 5 to 15 second wait. It now stays put until you press Regenerate.

A competitor runs to about eleven sources, so Pro's old budget ran out around the fourth company. Discovery also used to discard anything it had not verified, 22% of everything found; those are now checked and kept.

You were asked, two screens later, to name the competitor you had just been reading about. It carries through now. Free-email signups are also no longer asked for a company domain.

Messages now read in the channel list without opening. The weekly digest also had its logic inverted and could say "Nothing shipped this week" when something had.

The refresh button queued the whole competitor instead of the source you clicked. A workspace that had been health-checked could not be deleted, and said it had worked.

Nothing non-essential runs before you answer now. Essential cookies are unchanged.

Competitors are tracked once and shared across Spyingbee, so by the time you add one we usually already hold its recent history. Adding Cloudflare puts its last 30 days of signals in your feed straight away. The setup screen now tells you how many are ready instead of promising them later.

Free workspaces also went from 5 tracked sources to 15, and the public demo at /live-demo now renders what we actually detected rather than a hand-written mock.

All three are fixed. The role question is gone too: 87% of people skipped it, and no answer beats a guessed one.

Sections are now bounded at the next heading, so one missing header costs that header and nothing else. A brief that fails to parse is reported instead of sent.

It was sorted by severity, which is not how anyone reads about competitors. Duplicate coverage of one story is folded, and press coverage now names the publication.

We check what a company has actually produced when you add it. It never blocks the add, and stays quiet about brand-new companies where we do not know yet.

TLD variants used to slip past us: track a brand on .com, add it again via .co.uk, and you'd have two half-tracked copies of the same company. New competitors are now checked against the registrable root and the brand name before creation, and the duplicates that already existed have been merged with their history intact.

While we were in there: adding a competitor where discovery finds nothing now says so honestly, keeps at least one source, and falls back to watching the homepage rather than leaving the card dark.

An AI answer you can't verify is just a rumor with good grammar. Assistant answers now carry numbered citations, and every response ends with a Sources list: the exact signals it drew from, with type and age, one click from the evidence.

If a fact has no signal behind it, it doesn't get a number. That's the point.

The assistant grew up this month. It can now actually change things for you: add sources to a quiet competitor, adjust keyword filters when your feed gets noisy, build your company profile through a short interview, and suggest competitors worth tracking. You confirm, it does.

The plays got a rework too. Weekly Review, Pricing Watch, Signal Triage, and Competitor Deep-Dive each run quietly and hand you one outcome card at the end, instead of narrating every step.

And it has a calmer home: press Cmd+I anywhere, pick a play or just ask.

If you work in Claude Desktop (or any MCP client), Spyingbee is now properly there. Your briefs, battlecards, and teardowns are browsable as resources, so you can pull them into any conversation.

We also added prompt recipes: weekly review, competitor deep-dive, and pricing check. One click and Claude runs the analysis against your real data.

The tool count is up to 38, covering signals, competitors, sources, assignments, and more. Connect it from Settings, under Connected apps.

Assigning a signal used to be a silent act. The assignee found out whenever they next wandered into the app, which could be never.

Now it closes the loop. You can attach a note explaining why you're assigning it. The assignee gets a Slack DM (or an email if Slack isn't connected) plus a notification in their inbox. And when they resolve it, you hear back.

Small feature, but it's the difference between "I flagged it" and "we handled it".

You could share briefs and battlecards by email, but sometimes you just want the link to paste where your team actually talks. Now you can. Small thing, asked for often, done.

Honestly, making you generate battlecards one by one was busywork we should have automated ages ago. Fixed: Pro workspaces get up to 5 generated automatically, Team gets 12, starting the moment you upgrade.

And when fresh ones land, the dashboard tells you. Nothing arrives silently anymore.

Your competitors use tools like this one. They see your pricing changes, your launches, your blog posts. Now you see the same thing. "My Company" has two tabs: Updates, your own timeline as the outside world sees it, and Benchmark, a capability grid with your column pinned and marked "You", so the gaps are impossible to miss.

Don't worry: your own news stays out of your competitor feed and briefs. It only lives here.

You know that doc someone on the team spends two days writing before a pricing meeting? That's a teardown, and Spyingbee writes it now. Pick a competitor and you get the breakdown: how they price, how they pitch themselves, where their experience falls apart. Every claim points back to the source it came from.

Each one gets a share link, so you can drop it straight into a Slack thread or a deck review. Nobody needs an account to read it.

New workspaces get their first one during onboarding. We'd rather show you than explain it.

Watching competitors is only half the job. The hard part is deciding what to do next. So every important signal now comes with a "Your Move": a concrete play, written for your company, based on your profile and your gaps. Not "consider monitoring the situation" advice. An actual move, with the signals it's built on cited right there so you can judge it yourself.

If you're on Pro or Team, you don't even have to ask. Every day we look at the critical signals you haven't dealt with yet and draft the move for you. They show up in your weekly brief too, on web, email and Slack.

This page now groups everything we shipped by month, with a one-line summary at the top of each, like "2 updates, 2 improved".

It's easier to take in a month of progress at once, instead of scrolling a long list of single dates.

Same updates, just easier to read.

Adding a competitor by domain now fills in a real description of the company right away, so a new entry never shows up blank or doubled.

Under the hood, typed domains are checked before we ever fetch them, your company search can't be pointed at internal addresses.

Less guesswork when you start tracking, and a tidier list from the first second.

Every competitor now has a keyword filter. Add the terms you care about (a product line, a feature, a market) and only signals that match reach your feed and briefs.

We suggest keywords from each competitor's own brands and feeds, show a live preview of what gets through, and let you mute the rest with a denylist.

It's per-team, so your filters never touch anyone else's view.

Tracking a mega-brand used to mean drowning in everything its parent company shipped. Now a product subdomain (aws.amazon.com, cloud.google.com) is its own competitor, anchored to that product.

If you already track a broad brand, we suggest the specific product to switch to. One click redirects the noise.

Your feed gets the product you actually compete with, not the whole conglomerate.

Topics now show the shape of the market.

Open one and you get a capability matrix: competitors as rows, what they ship as columns, with a maturity badge so you can tell announcements from real shipping. The gap report lines that up against your own product and shows where they're ahead.

Setup is one line. Type a topic title, we suggest the rest.

Adding a competitor used to mean knowing their exact brand name. Now you just paste their domain.

Type acme.com and we resolve it to the right company. The empty state on a fresh team also got clearer about what to do next.

You've been able to track competitors. Now you can track ideas.

Set up a topic ("AI agents", "freemium pricing", "EU expansion") and Spyingbee pulls every relevant signal from your competitors into one feed. Old signals get matched in, new ones land as they come.

Use it for product areas, pricing pivots, GTM angles.

Briefs, signals, and topics now have a Share button that sends the whole thing (formatted as a real email, not a link) to whoever you want.

The recipient doesn't need a Spyingbee account. They open their inbox and the content's right there. Sent on behalf of your team, so they know who it's from.

Good for kicking competitive intel up to your exec team. Or sending a topic gap report to product without making them sign in to read it.

Notification prefs are now per-team. If you're in multiple, each has its own settings. The settings page got tightened too: digest, welcome, and re-engage emails are controlled together instead of three separate toggles.

Marketing emails (welcome, re-engage, first-signal nudges) now max out at 2 per rolling 7 days. You'll never get four emails in a week from us.

The part of Spyingbee that watches your competitors got quieter and smarter. More sources to pull from, better filters on what counts as a real signal, and self-recovery when a source breaks.

Less junk in your feed. Fewer red badges on your dashboard.

Landscape maps what your competitors are doing against each other rather than one at a time, so a trend several of them share is visible as a trend.

Each node is a theme and its size is how much activity sits behind it. Hover one to highlight the competitors involved, click through to the signals underneath.

Ask Spyingbee questions in Slack and get answers grounded in your tracked signals. Share a link and it reads the page; reply in a thread and it reads the conversation; it remembers previous messages in DMs.

Signals delivered to Slack now carry buttons: rate them, push one to a team channel, or mute a competitor's DM alerts. Battlecards can be regenerated straight from the notification.

You're looking at it. We added a changelog so you can keep up with what's changing in Spyingbee.

The megaphone icon in the header lights up when there's something new. Click it for a quick preview, or come here for the full list.

Settings used to be a mess of tabs. Now there's a sidebar on the left with every section listed out: General, Members, Billing, Security, Slack, Webhooks.

No more hunting around. Click what you need, you're there.

Every competitor page now has a Generate Battlecard button. It pulls from your signals to build a competitive breakdown:

• What they've been up to lately
• Where they're strong and where they're not
• How they stack up against you

Want to pass it along to sales or your exec team? Hit Share to grab a public link. You can turn it off anytime.