2026年10月
Braze launched a beta integration enabling its Conversational AI agents to hand off live conversations to human support agents in Zendesk. The handoff is channe
Braze introduced BrazeAI Operator, an AI assistant embedded in its dashboard that drafts campaigns, segments, content, and reports from plain-language prompts.

Braze published a detailed guide on selecting email marketing platforms in 2027, emphasizing real-time, behavior-triggered sends, AI-driven audience selection,

Braze’s own article ranks eight Iterable alternatives, placing Braze first, followed by Bloomreach and Salesforce Marketing Cloud Engagement. The piece highligh

Braze launched Web Targeting for Banners, allowing marketers to place banners on websites using CSS selectors without developer intervention. The feature is in

Braze introduced Web Targeting for Banners, enabling automatic insertion of banners on web pages without explicit SDK calls. The feature is in early access and
BookBeat, a European audiobook/e-book streaming service, reduced cross-market reporting from two days to 20 minutes and QA from one hour to five minutes by inte

Braze released a comprehensive guide outlining B2C personalization strategies, including behavioral segmentation, real-time triggers, web personalization, and A

Braze published a guide highlighting AI’s role in eCommerce, covering customer-facing use cases like product recommendations, search, cart recovery, and convers

Braze now supports routing email portions of Canvas journeys to Decisioning Studio Go agents while keeping other channels (e.g., SMS) in Canvas. Teams can test
Braze’s Decisioning Studio Go agents enter a multi-stage training period after launch, requiring genuine user clicks to progress. Users must avoid prematurely j
Braze’s Decisioning Studio Pro now supports multi-language scenarios, allowing teams to train a single AI model across all language variants while selecting the
Braze’s Decisioning Studio Pro now supports multi-channel scenario management, allowing AI-driven selection of the optimal channel (email, SMS, push, in-app) fo
Braze’s Decisioning Studio Go now supports two measurement methods: a built-in random control group for clean lift analysis and a customizable business-as-usual
Braze introduced a native browser date picker for landing pages to collect calendar dates consistently, storing them as Time custom attributes for segmentation.
Braze introduced a feature enabling push notifications to persist in a custom Content Card message inbox after dismissal. Users can reopen alerts, transaction n
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