Frigade

Customer engagement platforms for SaaS in 2026: 10 tools, sorted by the channel they work in

Frigade is highlighted as a leading customer engagement platform in a Frigade blog post comparing 10 tools for SaaS in 2026. Frigade offers two products: Assist

Bring your team's tools into the conversation.

Frigade introduced new integrations allowing its AI assistant to connect with support tools, knowledge bases, analytics platforms, and CRM systems. Key integrat

Let the assistant run your product's actions.

Frigade introduced tool calls, allowing developers to connect custom functions via SDK so AI assistants can execute product actions like inviting teammates, che

The two chat bubbles problem: Adding support to a product that already has an AI agent

Frigade introduced the Assist API to let product teams integrate support and product guidance into their existing AI agents, avoiding a second chat bubble. The

Updates to Product Onboarding

Frigade refreshed its onboarding examples and added date-based targeting for suggestions using user-provided dates like signup or trial end. It also enabled han

How Valley uses Frigade to automate user activation.

Valley, an AI sales lead generation tool, reduced support tickets by 35% and cut time-to-value by 3× after integrating Frigade’s AI Assistant for in-app onboard

The developer experience isn't an afterthought.

Frigade introduced deeper developer controls for its AI assistant, including dynamic permissions, data redaction, native theming, and event listeners. The updat

What is a digital adoption platform?

Frigade explains digital adoption platforms (DAPs) and highlights a shift from manual content libraries to AI-native assistants that learn products dynamically.

What is feature adoption?

Frigade defines feature adoption as the share of eligible users who use and retain a feature post-launch, distinguishing it from broader product adoption. The a

Real actions in your product, without writing code.

Frigade introduced Skills, an AI feature that learns a product’s actions (e.g., refunds, exports, ticket creation) and executes them directly for users without

What is a product agent?

Frigade introduces the concept of a 'product agent'—an AI agent that autonomously learns a product by using it as a normal user, tracking workflows, UI changes,

Make your agent an expert in your productMake your agentan expert in yourproductproduct

Frigade introduced an Assist API that integrates with existing AI agents to provide real-time, product-grounded guidance by dynamically learning and adapting to

The developer experience isn't an afterthought.

Feature The developer experience isn't an afterthought. Frigade is built by a team of developers, so the API, the controls, and the docs come first, not la

How to keep a knowledge base up to date when the product changes every day

Frigade argues that traditional methods for keeping knowledge bases updated fail under daily product changes, and introduces 'product agents'—AI that learns a p

Pricing change detected for Frigade

Pricing updated for Frigade: - Free: $0/mo → Custom pricing

Pricing updated for Frigade: - Plan features or structure changed