2016 年热门更新
2016年12月
- contently.com
Here’s How People Avoid Watching Pre-Roll Videos
A 2016 Nielsen report found over 50% of users skip pre-roll video ads, with 20% closing videos entirely, highlighting consumer frustration with forced ad exposure. Brands like Geico succeeded with cre…
2016年3月
- contently.com
Why Newsrooms Are Jealous of Brands, and What That Means for Content Marketing
The article highlights a growing trend where brands are outpacing traditional newsrooms in content creation, leveraging their budgets to produce high-quality, longform storytelling. Newsrooms, facing …