Top updates from 2016
December 2016
- contently.com
Here’s How People Avoid Watching Pre-Roll Videos
A 2016 Nielsen report found over 50% of users skip pre-roll video ads, with 20% closing videos entirely, highlighting consumer frustration with forced ad exposure. Brands like Geico succeeded with cre…
March 2016
- contently.com
Why Newsrooms Are Jealous of Brands, and What That Means for Content Marketing
The article highlights a growing trend where brands are outpacing traditional newsrooms in content creation, leveraging their budgets to produce high-quality, longform storytelling. Newsrooms, facing …
Track Contently on autopilot
- · Weekly AI brief: narrative summary of what shipped, every Monday 9 AM
- · Email or Slack alerts, or chat with the archive in your dashboard
- · Add Contently + up to 2 more competitors free, no credit card