2026年10月
Optimizely proposes WebMCP, a web standard allowing websites to publish structured lists of actions AI agents can perform directly, eliminating the need for age

Optimizely highlights a shift from interaction metrics to progress scoreboards, arguing that traditional conversion metrics fail to capture customer advancement
Optimizely’s Mark AI uses OAuth-based connectors that mirror existing API access scopes, eliminating new data exposure. Every tool call is logged and inspectabl
Optimizely completed a year-long rebuild of its 1,700-page website, migrating from .NET/React to Next.js and Vercel with Optimizely’s SaaS CMS using a two-perso

Optimizely released new capabilities for its Agent Platform in October 2026, including enhanced AI-driven automation and workflow integrations. The updates aim
The People’s Pension, a UK workplace pension provider, migrated from WordPress to Optimizely’s CMS and Experimentation platform to address governance gaps and i
2026年9月
Optimizely introduced Mark-Bench, a first-of-its-kind standardized benchmark to evaluate AI performance across 17 marketing domains and 285+ tasks. Designed to
Optimizely introduced an AI agent, @email_content_translation, that automates full email translation in Optimizely Campaign, including subject lines, preview te
Optimizely shipped a major update to its Experience Optimization platform, introducing AI-powered personalization (Contextual Multi-Armed Bandits), two new stat
Optimizely introduced an Email Optimization Agent in its Mark AI platform to provide expert-level feedback on newsletters before sending. The agent evaluates re
Optimizely released a buyer’s guide arguing that modern personalization platforms must prove ROI through automated holdbacks, warehouse-native analytics, and AI

Optimizely launched five role-based AI Virtual Teammates (CRO Manager, Personalization Strategist, SEO & AI Search Analyst, Marketing Analyst, Chief of Staff) a
Optimizely highlights the challenge of AI token economics, citing cases like Uber and ServiceNow burning through AI budgets rapidly despite governance tools. Th
Optimizely built AI Virtual Teammates—role-based AI collaborators for marketers—after months of immersive research with content teams, web managers, and ABM spe
Optimizely published a guide on using AI for content optimization, emphasizing strategic collaboration between AI and human marketers. It highlights dos (data a
Opal University’s April 2026 cohort of 51 builders from 40+ companies demonstrated how AI agents can automate marketing experimentation workflows in just five d

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