Optimizely

Agentic CMS isn't about replacing marketers. It's about removing the work that slows them down.

Optimizely unveiled Mark, its Agent Platform, to transform disconnected content workflows into connected, AI-driven processes. Mark integrates CMS, analytics, e

Optimizely agentic experimentation report

Optimizely reports that 58.74% of agent usage on its platform is for experimentation, with teams using AI across the full lifecycle achieving 78.66% more experi

Your team's wish list just became their to-do list

Optimizely introduced Virtual Teammates—AI agents with role-specific identities (e.g., SEO Analyst, Marketing Analyst) integrated directly into Optimizely CMS a

How Opticon NYC is setting a new standard for brand presence in a world that won't slow down

Optimizely critiques traditional B2B event formats as misaligned with modern product velocity and customer needs, then details its 2026 Opticon NYC redesign int

Optimizely’s CMO critiques traditional event planning cycles, arguing they’re misaligned with rapid product releases and buyer behavior. For Opticon 2026, they’

Optimizely Retires DXP Label, Bets Everything on Agent Platform

Optimizely retired its Digital Experience Platform (DXP) label and repositioned itself as an AI platform for marketing, introducing Virtual Teammates, post-trai

Optimizely's Opticon 2026: Why the Agentic Marketing Vision Exposes the Readiness Gap

Optimizely repositioned itself as an AI platform for marketing, unveiling Virtual Teammates—persistent, role-specific AI coworkers with defined responsibilities

Postcards from Camp Opticon NYC

Optimizely unveiled its AI Benchmark for Marketing and introduced the Agent Platform, scoring 58% all-pass against competitors, alongside five new Virtual Teamm

Camp Opticon 2026: Built for what's next

Optimizely rebranded its AI agent platform from Opal to Mark, introducing Mark IQ (context layer) and Mark-1 (post-trained models) to address marketing’s dual d

Optimizely Launches AI Virtual Teammates

Optimizely introduced Virtual Teammates, AI coworkers designed for marketing teams that retain organizational context and handle recurring tasks across tools. T

Optimizely Introduces Purpose-Built AI Models for Marketing that Deliver Frontier-Level Quality at a Fraction of the Cost

Optimizely introduced a family of post-trained AI models designed exclusively for marketing tasks, achieving 10x greater cost efficiency than state-of-the-art L

Optimizely Debuts Marketing AI Models & Open Benchmark

Optimizely introduced specialized AI models for marketing tasks, claiming 10x cost efficiency without sacrificing quality. The models integrate with the Agent P

Proof, Bravery, and a Bigger Tribe: Bringing the new Optimizely brand to life at Camp Opticon

Optimizely unveiled a major rebrand to align its identity with its expanded platform capabilities, positioning itself as the 'AI Platform for Marketing.' The sh

How does a Virtual Teammate work? Ft. The anatomy of a VT

Optimizely introduced Virtual Teammates, a new AI-powered product category designed to function as dedicated team members with real identities, three-layer memo

What can a Virtual Teammate do? Ask the ones who never log off

Optimizely launched Virtual Teammates—AI agents that proactively monitor, analyze, and act within existing marketing tools to catch issues like SEO errors, brok

Optimizely Introduces Purpose-Built AI Models for Marketing that Deliver Frontier-Level Quality at a Fraction of the Cost

NEW YORK, Sept. 1, 2026 /PRNewswire/ -- Optimizely, the AI platform for marketing, today announced a family of purpose-built, post-trained AI models built speci