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The Adobe Secure Product Lifecycle (SPLC)

Save 50% and go unlimited until May 20.

Adobe Firefly introduced a limited-time pricing promotion offering 50% off and unlimited generations on select models until May 20. The deal applies to its largest Firefly plans, encouraging broader a…

Work smarter than ever with Acrobat.

Adobe acquires Semrush.

Adobe announced the acquisition of Semrush, a leading SEO and search optimization platform. The deal aims to combine Adobe’s AI-driven tools with Semrush’s data to strengthen enterprise search optimiz…

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Adobe MAX 2025 - The Creativity Conference

Adobe revealed MAX 2026 will take place in Miami Beach from November 10–12, offering a $600 discount on full passes for early registrants. The event will highlight Agentic AI, new Adobe Firefly featur…

Online Sessions - Adobe MAX 2025

Meet your creative heroes and discover new ones.

Opening Keynote

Day Two Keynote

MAX Sneaks

Adobe Community | Inspiration, Tutorials & Resources

ADOBE FIREFLY CREATIVE PRODUCTION FOR ENTERPRISE

Adobe introduced Firefly Creative Production for Enterprise, a new solution enabling teams to automate multi-step content workflows for images and videos using AI. The tool allows non-technical users …

Adobe Completes Semrush Acquisition, Strengthening CX Enterprise with Enhanced Brand Visibility Capabilities

Adobe finalized its acquisition of Semrush, a leading brand visibility platform, to strengthen its Adobe CX Enterprise suite. The deal aims to close gaps in AI-led brand discoverability, integrating S…

Adobe for creativity: a new way to create with Adobe, now in Claude

Adobe introduced the 'Adobe for creativity' connector for Anthropic's Claude, enabling users to access over 50 pro-grade tools from Creative Cloud apps directly within Claude. The connector automates …

Adobe Summit 2026 - Investor Session

Discover what's next in marketing, creativity, and AI at Adobe Summit.

Adobe announced its flagship Adobe Summit event, highlighting groundbreaking announcements and innovations from Adobe Labs. The event focuses on marketing, creativity, and AI, bringing together Adobe …

Welcome to Adobe Firefly

Adobe Unveils CX Enterprise Coworker to Build Agentic-Enabled Workflows for Customer Experience Orchestration

Adobe announced CX Enterprise Coworker, a new agentic AI-powered solution for customer experience orchestration, unveiled at Adobe Summit 2026. The tool integrates with Adobe Experience Platform (AEP)…

Adobe Brand Intelligence: Shaping the future of agentic marketing.

Adobe introduced Adobe Brand Intelligence, an AI-powered layer that maintains brand consistency across automated content workflows by learning from decision traces, guidelines, and past campaigns. It …

Adobe for Business Blog

The ultimate creativity toolkit.

Adobe has announced updates to its Creative Cloud offerings, emphasizing a unified toolkit for creativity with over 20 integrated apps under the Creative Cloud Pro plan. The focus is on seamless colla…

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Adobe highlights new features in its Creative Cloud suite, emphasizing AI-driven enhancements across its core applications. The update introduces 'stunning AI creations' powered by Adobe Firefly and t…

Discover Creative Cloud apps.

Adobe has updated its Creative Cloud (CC) product lineup for Q1 2026, introducing new tabs to categorize and highlight its most popular apps. The updates include dedicated sections for 'Most Popular,'…

Why choose Creative Cloud.

Adobe has expanded its Creative Cloud membership perks with new AI-driven workflow tools, expanded font and asset libraries, and enhanced organizational features. The update introduces over 30,000 pro…

Pick a plan to start creating.

Adobe has updated its Creative Cloud pricing and plan options, offering users the choice to start with a single app or subscribe to the full Creative Cloud suite. The changes include individual and bu…

Powerful AI. Built right in.

Adobe has fully integrated Adobe Firefly AI into its core creative tools, including Photoshop and Illustrator, as part of its standard plans. This integration allows users to leverage AI-powered featu…

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Adobe has updated its Creative Cloud Pro pricing page to highlight the annual paid monthly plan option, emphasizing a 'PRICE - ABM' label for the plan. The page prominently displays the Creative Cloud…

Responsible innovation in the age of generative AI.

Adobe has published a framework outlining its commitment to ethical innovation in generative AI, emphasizing responsible development and deployment. The company highlights principles such as transpare…

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