Ce que Bloomreach a publié en juillet 2026

Real-Time Web Triggering

Bloomreach introduced real-time web triggering, enabling experiences like sign-up prompts or urgency banners to launch based on live visitor behavior such as scroll depth or exit intent. The update re…

Segment Join & Leave

Bloomreach introduced Segment Join & Leave, enabling immediate campaign triggers when customers enter or exit segments without polling or batch jobs. The feature detects boundary crossings natively, e…

Catalog Data in Segmentation & Targeting

Bloomreach introduced a feature allowing direct use of live catalog attributes (category, availability, price) in segmentation and targeting without duplicating data into events. Behavioral events are…

Bloomreach Discovery Release 2026-52: Performance dashboard and global Variant slicing

Bloomreach launched a unified Performance dashboard replacing legacy Insights reports, consolidating search, category, and product data into a single interface with interactive charts and custom scope…

Vouchers in Campaign Agent

Bloomreach Engagement’s Campaign Agent can now add vouchers to email campaigns by referencing existing voucher pools, customer attributes, or shared codes. The agent uses only pre-configured vouchers,…

SMS and omnichannel campaigns in Campaign Agent

Bloomreach’s Campaign Agent now supports building SMS-only or omnichannel (email + SMS) campaigns. The agent infers channel intent from plain-language prompts, handles consent-based routing, and gener…

From Novelty to Necessity: New Bloomreach Consumer Survey Finds Shoppers Now Prefer AI Tools to Shop

A Bloomreach survey of 4,040 U.S. and U.K. consumers found 80.4% say AI shopping tools meet or exceed expectations, with 75.4% having used AI for shopping in 2026. Over half plan to use AI more in the…

Bloomreach’s 2026 survey of 4,040 U.S. and U.K. consumers found 80.4% of respondents say AI shopping tools have met or exceeded expectations, with 75.4% having used AI for shopping decisions. Over hal

Bloomreach Discovery Release 2026-51: OR operator and Insights revamp

Bloomreach Discovery’s Release 2026-51 introduces a revamped merchandising audiences module with a new OR operator for flexible rule creation, bulk operations, and multi-site filtering. The Insights a…

Create WhatsApp messages

Bloomreach updated its engagement platform to support WhatsApp message creation, including five message formats, template management, and media file limits. Template messages for US numbers are no lon…

LINE campaigns

Bloomreach’s Engagement platform now supports LINE messaging via LINE Official Accounts, enabling brands to send messages to opted-in users in Japan, Taiwan, and Thailand. The feature includes manual …

WhatsApp Carousels

Bloomreach introduced WhatsApp Carousels, enabling marketers to create interactive WhatsApp campaigns with multiple product cards, offers, or support options in a single message. Users can swipe throu…

LINE Messaging for APAC

Bloomreach launched LINE Messaging integration for its Marketing product, enabling brands to reach customers in Japan, Taiwan, and Thailand via LINE’s rich messaging formats within Bloomreach’s journe…