Top mises à jour de 2012
décembre 2012
- contently.com
Fox News Digital Looks to Expand Content Beyond Politics
Fox News Digital, led by Jeff Misenti, is shifting its digital content strategy to grow beyond political news by leveraging 'nuggets' of information and expanding into sub-topics like science and trav…
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Instagram Lawsuit, Newsweek Ends Print, New Year Content Changes
A class action lawsuit was filed against Instagram in a federal court in San Francisco, alleging breach of contract due to service term changes. The lawsuit was brought by a user claiming Instagram’s …
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BMW Shows ‘The Road Home’ for the Holidays [VIDEO]
BMW North America launched 'The Road Home,' a 1:46-minute holiday video featuring staffers' journeys home for Thanksgiving, posted on YouTube on Dec. 13. The campaign, aimed at emotional resonance, ha…
janvier 2012
- contently.com
Community Generated Content – Yay or Nay?
The article discusses the value of integrating community-generated content into brand storytelling, arguing that brands should co-create content with their communities rather than solely controlling t…
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