Ce que Contently a publié en 2012

Ebooks’ Big Christmas, No War Stories, Top Paying Freelance Gigs

How to Use Local Stories to Drive Engagement

Top Campaigns of 2012, Content Spending Up, Local Marketing

Fox News Digital Looks to Expand Content Beyond Politics

Fox News Digital, led by Jeff Misenti, is shifting its digital content strategy to grow beyond political news by leveraging 'nuggets' of information and expanding into sub-topics like science and trav…

Top 10 Tech Stories, Linking Sales and Marketing, Negotiating Freelance Rates

Journalists Creating Killer Content with Smartphones

Instagram Lawsuit, Newsweek Ends Print, New Year Content Changes

A class action lawsuit was filed against Instagram in a federal court in San Francisco, alleging breach of contract due to service term changes. The lawsuit was brought by a user claiming Instagram’s …

Walmart Beauty Scoop, Best and Worst of 2012, Free Bologna Trips

BMW Shows ‘The Road Home’ for the Holidays [VIDEO]

BMW North America launched 'The Road Home,' a 1:46-minute holiday video featuring staffers' journeys home for Thanksgiving, posted on YouTube on Dec. 13. The campaign, aimed at emotional resonance, ha…

Community Generated Content – Yay or Nay?

The article discusses the value of integrating community-generated content into brand storytelling, arguing that brands should co-create content with their communities rather than solely controlling t…

2012 - Contently

The article discusses the evolving landscape of content marketing and search, emphasizing that content teams must adapt to future trends to remain competitive. It highlights that content is no longer …