Ce que Crayon a publié en avril 2026

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Crayon has expanded its integrations across five core business tool categories—CRM suites, communications platforms, sales enablement tools, conversation intelligence software, and single sign-on syst…

Happy Pride: The Freedom to be Yourself is an Amazing Thing

Crayon emphasizes its commitment to inclusivity and diversity during Pride Month, highlighting two core reasons for its values: ethical responsibility and business advantage. Ethically, the company re…

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Cognism, a global leader in premium sales intelligence, has significantly enhanced its competitive intelligence (CI) capabilities by adopting Crayon’s platform, resulting in over $6 million in influen…

Salsify, a software company specializing in product experience management, implemented Crayon’s competitive intelligence (CI) platform to transform its ad hoc competitive tracking into a structured, s

Alteryx, a provider of analytics automation software, transformed its competitive intelligence (CI) function by adopting Crayon’s platform, leading to a 40% increase in battlecard adoption across thou

Crayon is hosting a live webinar on April 1st at 1:00 pm EDT to showcase its competitive enablement platform, emphasizing real-time competitor tracking and AI-driven insights. The session highlights C

Crayon’s Resources Library offers a collection of free guides, templates, and webinars focused on competitive intelligence (CI), product marketing, sales enablement, and go-to-market (GTM) strategies.

Crayon, a competitive intelligence platform, demonstrated its ability to predict a competitor’s product launch before the competitor publicly announced it. Using its AI tool, Crayon Sparks, the compan

Wunderkind, a revenue-focused company, significantly improved its competitive win rates by integrating Crayon’s AI-powered competitive intelligence (CI) platform with its enterprise AI ecosystem, spec

This guide for product marketers and competitive intelligence teams emphasizes leveraging past competitive wins as a strategic playbook. It argues that successful deals contain reusable insights, incl

Crayon, a competitive intelligence platform, has released a recorded webinar titled 'From Kickoff to Close: How to Launch (or Relaunch) Your Compete Program at SKO,' designed to help sales teams maxim

Crayon has announced a new capability to integrate its competitive intelligence (CI) platform with enterprise AI tools like ChatGPT, Glean, and Copilot via its API and MCP (Model Context Protocol). Th

Crayon hosted a webinar featuring marketing leaders from Arena by PTC and Box to discuss key findings from the 2025 State of Competitive Intelligence report. The event highlighted how AI is being inte

Crayon has launched a new webinar series titled 'Behind the Curtain: The AI Tools That Power Modern GTM Teams,' focusing on how AI tools are utilized by B2B companies, including Crayon’s own teams, to

AI is transforming Go-To-Market (GTM) strategies by enabling autonomous problem-solving, research, and customer engagement through advanced tools like Deep Research, reasoning models, and Agentic AI.

Crayon has launched Sparks, an AI-driven competitive intelligence tool designed to automate the analysis of competitive data and generate actionable insights. The webinar highlights how Sparks transfo

This webpage introduces a guide focused on improving the relationship between Product Marketing Managers (PMM) and Sales teams. Developed in collaboration with PMM coach and advisor Yi Lin Pei, the re

The article argues against building in-house AI-powered competitive intelligence (CI) tools, emphasizing that while large language models (LLMs) can automate tasks like summarizing content or drafting

Crayon has introduced Refine, a new feature for its Spark Agent that allows competitive intelligence teams to permanently edit AI-generated outputs. Previously, teams manually adjusted battlecards and

Crayon introduces a structured approach to leveraging competitive wins through 'win stories'—short, internal accounts of how deals were won, focusing on objections, turning points, and talk tracks rat

The Standard, a benefits provider, transitioned from static competitive assets like flyers and manually updated battlecards to Crayon’s AI-powered tool, Crayon Sparks, to automate competitive intellig

Vasion, a software-driven print automation company, transformed its competitive intelligence (CI) program by adopting Crayon’s AI-powered platform, including Crayon Sparks and Crayon Answers. The shif

Crayon has launched a Google Drive integration that automates the extraction and transformation of competitive intelligence stored in Google Drive files into actionable insights for sales teams. The i

The article outlines strategies for optimizing Sales Kickoff (SKO) events, particularly for competitive intelligence teams, product marketers, and sales enablement professionals. It emphasizes the imp

Crayon’s recent SKO (Sales Kickoff) webinar, led by Isaiah Crossman, outlined actionable strategies for training sales reps to retain and apply competitive knowledge effectively. The session emphasize

Crayon has expanded its competitive intelligence (CI) platform by integrating with a broad range of business tools, enabling teams to access CI data without disrupting existing workflows. The integrat

The article introduces 13 strategic battlecard templates designed to transform competitive enablement programs and demonstrate their impact. Battlecards are tools used by sales and marketing teams to