- Featurehootsuite.com
Scale employee advocacy and drive social ROI with Amplify
Hootsuite introduced three key enhancements to its Amplify employee advocacy platform: a point-based leaderboard to gamify high-impact social interactions, targeted digest emails restricted to onboard…
- Integrationblog.hootsuite.com
What are the latest Hootsuite product features? [Feb 2026]
Hootsuite introduced significant updates in February 2026, primarily focusing on integrating influencer marketing capabilities into its platform via a partnership with Upfluence. The Upfluence integra…
- blog.hootsuite.com
23 Instagram demographics marketers need to know in 2026
Instagram’s 2026 demographic landscape reveals critical insights for marketers, with the platform now boasting 3 billion monthly active users—tied for second place globally with WhatsApp. The data und…
- Pricinghootsuite.com
Pricing change detected for Hootsuite
Pricing updated for Hootsuite: - Plan features or structure changed
- Pricinghootsuite.com
Pricing discovered for Hootsuite
Pricing updated for Hootsuite: - New tier: Standard (Custom pricing) - New tier: Advanced (Custom pricing) - New tier: Enterprise (Custom pricing)
- Contentblog.hootsuite.com
Social media for business: A practical guide
Social media has become an indispensable tool for businesses aiming to connect with customers, drive growth, and compete effectively in modern markets. The article emphasizes that social media serves …
- Contentblog.hootsuite.com
32 TikTok tools to boost your marketing strategy in 2026
The article from Hootsuite’s blog provides an in-depth guide to 32 TikTok tools across five categories—creation, marketing, SEO, advertising, and analytics—highlighting their features, target audience…
- Contentblog.hootsuite.com
Social media optimization in 13 easy steps
Social media optimization (SMO) is the practice of refining social media content, profiles, and strategies to enhance performance metrics such as follower growth, engagement, and conversions. The arti…
- Contentblog.hootsuite.com
13 influencer marketing tools compared: 2026 guide
The Hootsuite blog post provides a comprehensive guide to the top 13 influencer marketing tools for 2026, categorized by use case to help brands streamline their influencer marketing strategies. The m…
- Launchhootsuite.com
Owly GPT, your central hub for strategy
Hootsuite has launched Owly GPT, a context-aware AI assistant integrated into its social strategy workflows to address inefficiencies in enterprise teams. The tool consolidates performance insights, d…
- Contentblog.hootsuite.com
11 of the most important TikTok trends to watch in 2026
TikTok is evolving beyond a social media platform into a multifaceted tool for brands and creators, with six key trends reshaping competitive strategies in 2026. The most significant shift is TikTok’s…
- blog.hootsuite.com
Instagram Reels for business in 2026: Best practices + examples
Instagram Reels, the platform’s fastest-growing feature, has expanded its maximum video length from 90 seconds to 3 minutes as of January 2025, enabling brands to create longer-form short videos. This…
- Contentblog.hootsuite.com
How to use Facebook Groups to grow your business in 2026
Facebook Groups have emerged as a critical marketing channel for businesses amid declining organic reach on the platform, with 1.8 billion monthly users highlighting their growing importance. The arti…
- Contentblog.hootsuite.com
30+ Instagram statistics marketers need to know in 2026
Instagram remains the world’s third most-used social platform, tied with Whatsuite, with 3 billion monthly active users as of 2026. The platform’s dominance is underscored by its status as the fourth …
- Contentblog.hootsuite.com
What is organic reach, and how can you improve yours?
Organic reach on social media is declining significantly across major platforms like Facebook, Instagram, and LinkedIn. Facebook's organic reach has dropped from 16% in 2012 to 1-2% in 2025, while Ins…
- Contentblog.hootsuite.com
22 Instagram apps to boost your content creation in 2026
Hootsuite has highlighted 22 top Instagram apps for businesses in 2026, categorizing them into design, video editing, analytics, engagement, and scheduling tools. The article emphasizes the importance…
- Contentblog.hootsuite.com
How to use TikTok [beginners, start here!]
The article provides a comprehensive guide on how to use TikTok, covering everything from setting up an account to creating and editing videos. It highlights TikTok's algorithm-driven, culture-shaping…
- Contentblog.hootsuite.com
Influencer rates: How to maximize your budget in 2026
Hootsuite has published a comprehensive guide on influencer pricing across major platforms, including Instagram, TikTok, YouTube, X (Twitter), Facebook, and Twitch. The guide outlines that influencer …
- Featurehootsuite.com
Partial Keyword Matching for Inbox automations
Hootsuite has introduced partial keyword matching for Inbox automations, expanding beyond the previous exact match requirement. This update allows teams to configure keyword triggers to detect broader…
- Partnershiphootsuite.com
We believe in the power of social to uplift people
Hootsuite's 2024 Social Impact Report highlights the company's ongoing commitment to environmental, social, and governance (ESG) initiatives. The report details various programs aimed at uplifting non…
- Featurehootsuite.com
LLM Insights in Hootsuite
Hootsuite has launched LLM Insights as an add-on, enabling brands to monitor how their and competitors' brands are represented across major AI assistants like ChatGPT, Gemini, Claude, and Perplexity. …
- Contentblog.hootsuite.com
How to write a crisis-proof social media policy
The article discusses the importance of a social media policy for employees, outlining what it is, why it's needed, and key elements to include. A social media policy is a governance document that set…
- Featureblog.hootsuite.com
Enterprise social media: 5 essential tools
The article discusses the importance of enterprise social media management and how it differs from small business tools. It highlights key features that enterprise software should have, such as aligni…
- Featureblog.hootsuite.com
Content Planning for Social Media in 8 Steps [2024 Guide]
Hootsuite emphasizes the importance of content planning for social media success. The article outlines eight steps to create an effective content plan, including planning themes, brainstorming ideas, …
- blog.hootsuite.com
Government social media benchmarks: 2026 update
Hootsuite has released updated social media benchmarks for government agencies based on 2026 data. The report highlights the best times to post on various platforms, including mid-day on weekdays for …
- blog.hootsuite.com
11 ways to use AI in social media (not just for content creation)
Content creation 11 ways to use AI in social media (not just for content creation)
- blog.hootsuite.com
How AI social listening boosts your brand: Top tools for 2026
Social listening Social media tools How AI social listening boosts your brand: Top tools for 2026
- Contentblog.hootsuite.com
What are the latest Hootsuite product features? [Jan 2026]
Analytics Social media management What are the latest Hootsuite product features? [Jan 2026]
- blog.hootsuite.com
Social media image sizes for all networks [March 2026]
Content creation Guide Social media image sizes for all networks [March 2026]
- blog.hootsuite.com
LLM visibility: What it is and how to track it in 2026
AI LLM LLM visibility: What it is and how to track it in 2026
- blog.hootsuite.com
Competitive intelligence: How to find insights on social & beyond
Competitive intelligence: How to find insights on social & beyond
- blog.hootsuite.com
Instagram algorithm tips for 2026: Everything you need to know
Instagram algorithm tips for 2026: Everything you need to know Alyssa Hirose Social media algorithm Social media strategy
- blog.hootsuite.com
Boost Instagram Reels like a pro: A step-by-step guide for 2025
Boost Instagram Reels like a pro: A step-by-step guide for 2025 Laura Wong 8 min read Social media advertising
- blog.hootsuite.com
Engagement rate benchmarks and formulas: 2026 update
Engagement rate benchmarks and formulas: 2026 update Christina Newberry 12 min read Free tool Guide
- blog.hootsuite.com
Social media management: The 2026 expert playbook
Social media management: The 2026 expert playbook Jack Appleby Social media strategy
- Featurehootsuite.com
Document External Approvals
Hootsuite has introduced a new feature called Document External Approvals, allowing users to bypass internal approval tiers and add contextual notes while maintaining an audit-ready record. This updat…
- Integrationhootsuite.com
Expanded LINE Catalog to 50K Profiles
Hootsuite has expanded its LINE Catalog to include 50,000 public profiles, significantly increasing visibility into conversations, competitors, and trends across the JAPAC region. This update addresse…
- Featurehootsuite.com
Owly GPT Document Upload
Hootsuite has introduced document upload functionality to OwlyGPT, enabling users to directly upload PDF, DOCX, and TXT files into the AI tool for analysis and content generation. This feature elimina…
- Featurehootsuite.com
Owly GPT Send Images to Create and whiteboard
Hootsuite has introduced a new capability in OwlyGPT that allows users to send AI-generated images directly to either the Create module for publishing or a whiteboard for team collaboration. This upda…
- Featurehootsuite.com
Add Thread to Topic
Hootsuite has introduced a new feature called 'Add Thread to Topic' in its Results widget, enabling users to capture entire conversation threads—including all comments—into a single topic with one act…
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