- Contentjellyfish.com
Can Creativity Win Minds and Models?
Jellyfish proposes a new 'Share of Model™' metric to measure brand visibility within AI models and LLMs, arguing that AI is now a dual audience alongside humans. Research with INSEAD found zero correl…
- Contentjellyfish.com
¿Puede la creatividad conquistar mentes y modelos?
Jellyfish proposes a new marketing metric, Share of Model™, to measure brand visibility within AI models and LLMs like Google Gemini. Research with INSEAD found a zero correlation between human and AI…
- Contentjellyfish.com
Lo que los marketers pueden aprender de los Knicks, el Mundial y la cultura colectiva
Jellyfish's blog post draws parallels between sports (Knicks, World Cup) and marketing, emphasizing collective culture and teamwork.
- Contentjellyfish.com
RSE et programmatique : finis les grands discours, place à la mise en œuvre
Jellyfish’s VP of Marketing highlights the maturation of sustainable programmatic advertising, moving from symbolic actions to structural impact. The company excluded the top 20% carbon-intensive doma…
- Contentjellyfish.com
Jellyfish | We give Brands a Platform to Perform
Jellyfish's blog post argues that conversion rate optimization (CRO) success lies beyond A/B testing, suggesting alternative strategies for brands to improve performance.
- Contentinfo.jellyfish.com
Il CRM nell’era dell’Intelligenza Artificiale
A Jellyfish blog post exploring the role of AI in modern CRM systems, positioning the company as a thought leader in AI-driven customer relationship management.
- Partnershipjellyfish.com
Reducing CO₂ emissions in advertising using cross-market and cross channel carbon dashboard
Jellyfish and Scope 3 built a bespoke carbon monitoring dashboard for Sanofi Consumer Healthcare to measure and reduce CO₂ emissions from digital advertising across 35+ markets and 8 channels, includi…
- Case Studyjellyfish.com
Vodafone Italy drives 79% increase in sales with predictive model value-based bidding
Vodafone Italy achieved a 79% increase in sales by leveraging Jellyfish's predictive model and value-based bidding solution.
- Contentjellyfish.com
One global idea. Infinite local flavour.
Jellyfish introduced Unity, a new approach to global marketing using AI-enabled workflows to bake local adaptation into creative from the start, avoiding the trade-off between consistency and cultural…
- Launchjellyfish.com
One global idea. Infinite local flavor.
Jellyfish introduced Unity, a framework for global marketing campaigns that integrates AI-enabled workflows and in-market specialists to bake local adaptation into creative from the outset. The approa…
- Contentjellyfish.com
Insights - Infórmate sobre algunas cosas más
Jellyfish’s blog highlights AI’s growing role in marketing, introducing concepts like Share of Model and Generative Engine Marketing. It emphasizes the need for brands to adapt to Google’s new AI Sear…
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