- Contenttalon.one
Make the grade: Best back-to-school promotions that build loyalty
Talon.One shares a blog post outlining promotional strategies for back-to-school campaigns aimed at building customer loyalty.
- Contenttalon.one
Reward program design: How leading brands change customer behavior
Talon.One’s Director of Industry Strategy outlines six principles for designing loyalty programs that drive profitable customer behavior, including behavior design, emotional loyalty, and simplicity. …
- Integrationtalon.one
Financial services card engagement: Turning rewards into relationship loyalty
Talon.One announced a strategic partnership with Adyen to integrate its real-time loyalty and rewards infrastructure with Adyen’s financial services platform. The collaboration aims to help banks and …
- Featuredocs.talon.one
Award loyalty points after delivery
Talon.One introduced a new method to award loyalty points after order delivery by leveraging advanced events and a connected session ID. Ecommerce stores can now configure rules to grant points (e.g.,…
- Integrationdocs.talon.one
Apply per-currency discounts with Shopify Markets
Talon.One now supports applying discounts based on a customer's currency via Shopify Markets integration. The setup involves creating rules in Talon.One that check the three-letter currency code (e.g.…
- talon.one
Retail loyalty programs: From points tracker to growth engine
Talon.One announced a partnership with Adyen to integrate its loyalty infrastructure with Adyen’s payment and commerce platform, enabling retailers to run loyalty programs as a dedicated layer. The mo…
- Contenttalon.one
How to match personalized incentives to customer segments
A blog post explaining strategies for aligning incentives with customer segments to improve engagement and conversion. Focuses on data-driven approaches and segmentation techniques.
- Integrationtalon.one
Food delivery loyalty programs: How to keep customers coming back
Talon.One announced a partnership with Adyen to integrate its API-first Rule Engine with Adyen’s payment infrastructure, enabling real-time gamification, fraud detection, and personalized loyalty mech…
- Contenttalon.one
Christmas in July: How brands use summer promotions to build lasting customer loyalty
A blog post by Talon.One exploring how brands leverage summer promotions to enhance customer loyalty, published as part of their content marketing strategy.
- talon.one
“The learning really is unmatched”: 5 reasons to attend INCENTIVIZE Summit in London
Talon.One announced the third edition of its INCENTIVIZE Summit, a loyalty and promotions conference in London on November 4, 2026. The event will feature 600 attendees, speakers from brands like KFC …
- Contenttalon.one
9 loyalty program strategies that drive real retention (not just sign-ups)
Talon.One published a blog post detailing nine loyalty program strategies to improve customer retention, including exclusive access, personalization, gamification, paid tiers, and AI agent visibility.…
- Integrationdocs.talon.one
Integration API | Talon.One docs
Talon.One's official documentation introduces a new endpoint in their Integration API for retrieving loyalty program profile transactions, enabling deeper integration capabilities for developers.
- Technicaldocs.talon.one
Management API | Talon.One docs
The Talon.One Management API documentation has been updated to include a new endpoint for retrieving customer sessions by attributes.
- Integrationdocs.talon.one
Sync a cart item catalog
Talon.One introduced a new Sync cart item catalog endpoint to programmatically update product catalogs in Campaign Manager, enabling strikethrough pricing in campaigns. The endpoint supports adding, r…
- Integrationtalon.one
How POS systems work in omnichannel marketing
Talon.One announced a partnership with Adyen to integrate its omnichannel POS capabilities with Adyen’s payment and commerce infrastructure. The collaboration aims to enable real-time synchronization …
- Contenttalon.one
Social currency: How Spotify, Franco Manca, and Chipotle turned promotions into things worth sharing
Talon.One’s blog post defines social currency as shareable value that reflects a consumer’s identity or community belonging, citing Spotify Wrapped, Franco Manca’s pizza-shaped run, and Chipotle’s Boo…
- Partnershiptalon.one
From signups to second visits: Making loyalty stick
Talon.One announced a partnership with Adyen to integrate real-time loyalty program capabilities, including gamification and personalized rewards, aimed at increasing member retention and repeat visit…
- Contenttalon.one
Stop discounting to everyone: The case for personalized promotions
Talon.One announced a partnership with Adnyen to deliver personalized promotions, moving beyond mass discounts to tailored offers based on individual customer history, preferences, context, and intent…
- Case Studytalon.one
Where iconic brands turn incentives into a competitive edge
Talon.One highlights iconic brands leveraging their incentive platform to gain a competitive edge. The page features customer testimonials and use cases demonstrating the platform's impact.
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- Featuretalon.one
What's New | Talon.One
Talon.One introduced several new features in October and November 2022, including coupon reservation in the Rule Builder, a Management API for transferring loyalty card data, and direct audience creat…
- Case Studytalon.one
Talon.One supports Adidas with its online promotions
Adidas, a global sportswear leader, has adopted Talon.One’s promotions platform to enable scalable, personalized coupons and discounts, starting in Canada before a worldwide rollout. The Rule Builder …
- Case Studytalon.one
MoneySuperMarket builds a 2M+ member loyalty club with Talon.One
MoneySuperMarket’s SuperSaveClub loyalty program, powered by Talon.One, now serves over 2 million members with automated, personalized rewards. The shift from transactional to membership-driven loyalt…
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- Case Studytalon.one
From browsers to buyers: Inside EE’s incentives strategy
EE, part of BT Group, deployed Talon.One’s promotional engine to run personalized, SKU-level incentives across its EE Store marketplace launched in 2023. The integration enabled EE to compete with maj…
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- Case Studytalon.one
The secret recipe behind Panera’s 60 million-member loyalty program
Talon.One highlights how its platform powers Panera Bread's loyalty program, which has grown to 60 million members. The case study explains the technical and strategic approach behind the program's su…
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- Case Studytalon.one
From boards to benefits: Inside Boardriders' loyalty transformation
Boardriders, the parent company behind brands like Quiksilver and Roxy, unified loyalty and promotions across its multi-brand portfolio using Talon.One’s platform. The six-month rollout enabled faster…
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- Case Studytalon.one
How Lazeo brought governance to promotions across 170 clinics
Lazeo, a European network of 170 aesthetic medicine clinics, replaced an unscalable internal promotions engine with Talon.One to centralize control, enforce budget guardrails, and enable complex mecha…
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- Case Studytalon.one
HowTalon.Oneenabled Wisp to grow AOV by 10%
Wisp, a U.S.-based reproductive healthcare platform, used Talon.One’s promotions engine to launch Wisp+, a membership program that increased average order value by 10% through targeted incentives and …
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- Case Studytalon.one
Turning guests into regulars: Inside MAX Burgers’ incentives program
MAX Burgers, a Swedish QSR chain, partnered with Talon.One to launch a loyalty program featuring points, discounts, and gamification, integrated with Braze and mParticle for real-time personalized com…
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- Case Studytalon.one
From mass discounting to personalization: BioTechUSA’s loyalty program
BioTechUSA replaced blanket discounting with a personalized loyalty program using Talon.One, integrating rewards across online and offline channels. The shift improved key metrics like AOV, CLTV, and …
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- Case Studytalon.one
How Bilt created a scalable rewards ecosystem for over 5 million members
Bilt, a U.S.-based fintech startup, partnered with Talon.One to scale its rewards program to over 5 million members, enabling real-time campaign management, no-code loyalty logic, and seamless redempt…
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- Eventtalon.one
The power of gamification in driving customer loyalty
Talon.One announced an on-demand webinar in collaboration with Iterable and Capgemini to explore how gamification can transform loyalty programs into engaging experiences. The session covers psycholog…
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- Eventtalon.one
Multi-brand loyalty programs
Talon.One and Loyalty360 are hosting an on-demand webinar on multi-brand loyalty programs, featuring case studies from Gap and Bilt Rewards. The session covers building group loyalty programs, cross-b…
- Featuredocs.talon.one
Integration Hub
Talon.One launched an Integration Hub offering no-code integrations, including a closed-beta Rule Engine trigger for loyalty tier changes. Users can create multiple named instances per integration, pi…
- Integrationdocs.talon.one
Set up the Shopify app
Talon.One released a Shopify app that enables bidirectional sync of customer and product data between Shopify and Talon.One. The setup requires configuring API keys, deployment URLs, and selecting att…
- Contenttalon.one
How to build the business case for loyalty program ROI
Talon.One published a guide on constructing a loyalty program ROI business case tailored to CFO expectations, emphasizing incremental revenue, payback, and retention economics. The post details metric…
- Integrationtalon.one
What is omnichannel marketing? The strategy turning browsers into buyers
Talon.One announced a partnership with Adyen to enhance its omnichannel marketing capabilities, enabling seamless integration across online and in-store channels. The collaboration aims to unify custo…
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