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Why Databricks’ CustomerLake Makes Tealium More Important, Not Less

TL;DR: Databricks’ CustomerLake launch validates that customer data, governance, identity, and AI are consolidating in data clouds like Snowflake and Databricks—but brands still need an independent op…

Fútbol, Fans, Followers, and First-Party Data: The LALIGA Flywheel

Football is so much more than just ninety minutes of athleticism and teamwork. It’s a force that builds communities and unites people through a shared passion for el juego . From tension to pure joy, …

Architect Arc Sydney and Melbourne: Turning AI ambition into real-time execution

AI is no longer a side conversation inside the enterprise. The question has shifted from “Should we invest in AI?” to “How do we operationalise it in a way that is useful, governed, and measurable?” T…

What Becomes Possible with the Right Contex

The infrastructure has been the argument across this series. Once it is built, something changes about what a customer relationship is. Fourth and final in a series. Prior articles: " The Artist Alrea…

Everyone Is Saying the Same Thing. A Recap of the 2026 Snowflake Summit

Our team worked the booth at Snowflake Summit last week. Hundreds of conversations across three days, and so many of them followed a pattern I've kept seeing. Every booth on the floor is announcing th…

Tealium Context API unites data cloud depth with real-time customer context for AI agents, apps, and experiences

Tealium introduced Tealium Context API, an expansion of its Moments API, to provide real-time customer context for AI agents and applications without moving data. The solution includes a managed Model…

The Context Has to Keep Up

Agents do not just need context. They need context that holds together while they act. Third in a series. Prior articles: " The Artist Already Knew " and " The AI Data Layer. " Models respond. Agents …