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Moloco · January 2025

What Moloco shipped in January 2025

1 tracked updates · January 2025

Start monitoring — free1 updates tracked

In January 2025, Moloco shipped 1 tracked update. The standout: “King x Moloco: A partnership for player-centric growth” (Jan 28, 2025).

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Jan 28, 2025moloco.com
King x Moloco: A partnership for player-centric growth
King, the maker of Candy Crush, partnered with Moloco to refine its user acquisition strategy by focusing on high-value players (HVP) through data-driven testing. The collaboration improved ROI and pl…

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