Ce que Bloomreach a publié en 2026

Your Customers Move Fast — We Move Faster

Bloomreach’s marketing content claims brands switching from SAP Emarsys (Engagement Cloud) can activate data in real time (5ms–2s vs. Emarsys’ 24-hour batch delays) and launch campaigns in under two w…

Stop Juggling Multiple Disconnected Tools

Bloomreach positions itself as a superior alternative to Braze by offering a unified platform with native web personalization, real-time AI-driven recommendations, and a built-in CDP—unlike Braze, whi…

Bloomreach Earns Fifth Inc. 5000 Ranking as AI Personalization Business Expands - citybiz

Bloomreach secured its fifth Inc. 5000 ranking for 2026, reflecting sustained revenue growth driven by its AI-driven personalization platform, Loomi AI. The company serves over 1,400 global brands, in…

Deliverability Alerting

Bloomreach introduced Deliverability Alerting, a feature that lets users set project-specific thresholds for key deliverability metrics like complaints and bounces. Teams receive alerts when performan…

Granular Access Controls

Bloomreach introduced Granular Access Controls, a governance layer enabling brands, regions, and business units to manage scoped access to audiences for targeted communications. The feature standardiz…

Email Deliverability Dashboard

Bloomreach introduced an Email Deliverability Dashboard that consolidates native send data, Google Postmaster, and Microsoft SNDS into a single view with 13 months of historical data. The dashboard in…

Bloomreach Launches Multi-Agent “Ask Me Anything” Capability Powered by Loomi, Transforming the Search Bar Into a Single Entry Point for Shoppers

Bloomreach introduced a new 'Ask Me Anything' agentic capability for ecommerce, transforming the search bar into a unified entry point for keyword searches, conversational shopping, and customer servi…

Bloomreach introduced a new 'Ask Me Anything' agentic capability for brands, transforming the search bar into a unified entry point for keyword searches, conversational shopping, and customer service

Real-Time Web Triggering

Bloomreach introduced real-time web triggering, enabling experiences like sign-up prompts or urgency banners to launch based on live visitor behavior such as scroll depth or exit intent. The update re…

Segment Join & Leave

Bloomreach introduced Segment Join & Leave, enabling immediate campaign triggers when customers enter or exit segments without polling or batch jobs. The feature detects boundary crossings natively, e…

Catalog Data in Segmentation & Targeting

Bloomreach introduced a feature allowing direct use of live catalog attributes (category, availability, price) in segmentation and targeting without duplicating data into events. Behavioral events are…

Bloomreach Discovery Release 2026-52: Performance dashboard and global Variant slicing

Bloomreach launched a unified Performance dashboard replacing legacy Insights reports, consolidating search, category, and product data into a single interface with interactive charts and custom scope…

Vouchers in Campaign Agent

Bloomreach Engagement’s Campaign Agent can now add vouchers to email campaigns by referencing existing voucher pools, customer attributes, or shared codes. The agent uses only pre-configured vouchers,…

SMS and omnichannel campaigns in Campaign Agent

Bloomreach’s Campaign Agent now supports building SMS-only or omnichannel (email + SMS) campaigns. The agent infers channel intent from plain-language prompts, handles consent-based routing, and gener…

From Novelty to Necessity: New Bloomreach Consumer Survey Finds Shoppers Now Prefer AI Tools to Shop

A Bloomreach survey of 4,040 U.S. and U.K. consumers found 80.4% say AI shopping tools meet or exceed expectations, with 75.4% having used AI for shopping in 2026. Over half plan to use AI more in the…

Bloomreach’s 2026 survey of 4,040 U.S. and U.K. consumers found 80.4% of respondents say AI shopping tools have met or exceeded expectations, with 75.4% having used AI for shopping decisions. Over hal

Bloomreach Discovery Release 2026-51: OR operator and Insights revamp

Bloomreach Discovery’s Release 2026-51 introduces a revamped merchandising audiences module with a new OR operator for flexible rule creation, bulk operations, and multi-site filtering. The Insights a…

Create WhatsApp messages

Bloomreach updated its engagement platform to support WhatsApp message creation, including five message formats, template management, and media file limits. Template messages for US numbers are no lon…

LINE campaigns

Bloomreach’s Engagement platform now supports LINE messaging via LINE Official Accounts, enabling brands to send messages to opted-in users in Japan, Taiwan, and Thailand. The feature includes manual …

WhatsApp Carousels

Bloomreach introduced WhatsApp Carousels, enabling marketers to create interactive WhatsApp campaigns with multiple product cards, offers, or support options in a single message. Users can swipe throu…