Ce que Contently a publié en 2020

As a Marketing Leader, I’m Taking These 5 Actions to Thrive in 2021

We Took a Risk on Social Proof in Our Marketing. Here’s Why It Paid Off

The article highlights the growing influence of social proof in B2B tech, driven by platforms like G2 Crowd and Capterra, where customer reviews now heavily influence purchasing decisions. It argues t…

How We Doubled Webinar Leads By Becoming Our Own Biggest Advertiser

LiveIntent SVP of Marketing Kerel Cooper on How Brands Can Take a Stand and Back Up Their Words With Action

Kerel Cooper, LiveIntent’s SVP of Marketing, discussed the company’s content marketing strategy, including a bi-weekly webinar series, video content, and newsletters, while emphasizing the shift towar…

3 Big B2B Content Marketing Mistakes—And What You Should Do Instead

3 Ways Patient Advocates Can Boost Your Healthcare Content Marketing

Inside MD Financial Management’s Successful COVID-19 Content Strategy

The 2021 Content Marketing Checklist

In Tough Times, Self-Aware Marketing Helps You Stand Out & Save Money

In the face of frozen budgets, reduced technology spending, and consumer fatigue from generic marketing messages during uncertain times, self-aware marketing emerges as a strategic alternative for bra…

The New Customer Journey: How Live Video Is Transforming the Travel Industry