Top updates from 2020
October 2020
- contently.com
We Took a Risk on Social Proof in Our Marketing. Here’s Why It Paid Off
The article highlights the growing influence of social proof in B2B tech, driven by platforms like G2 Crowd and Capterra, where customer reviews now heavily influence purchasing decisions. It argues t…
September 2020
- contently.com
LiveIntent SVP of Marketing Kerel Cooper on How Brands Can Take a Stand and Back Up Their Words With Action
Kerel Cooper, LiveIntent’s SVP of Marketing, discussed the company’s content marketing strategy, including a bi-weekly webinar series, video content, and newsletters, while emphasizing the shift towar…
July 2020
- contently.com
In Tough Times, Self-Aware Marketing Helps You Stand Out & Save Money
In the face of frozen budgets, reduced technology spending, and consumer fatigue from generic marketing messages during uncertain times, self-aware marketing emerges as a strategic alternative for bra…
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