Ce que Crayon a publié en 2026

Crayon Integrates Competitive Intelligence into Glean for AI-Powered Revenue Teams

Crayon launched a native integration with Glean, embedding competitive intelligence directly into Glean’s AI-driven revenue platform. This allows sales teams to automatically surface competitive conte…

2026 State of Competitive Intelligence: What Sets the Best Programs Apart

Crayon publishes its 2026 State of Competitive Intelligence report, highlighting trends and best practices in competitive intelligence programs.

THE COMPETITIVE GOLD WEBINAR · JUNE 4TH

Crayon announced a free webinar on June 4 titled 'Where's the Competitive Gold?' focused on building a competitive intelligence (CI) capture system. The session covers extracting intel from frontline …

Introducing: Crayon's Field Agent for Slack

Crayon introduced Field Agent for Slack to capture real-time competitive insights from sales reps during live calls. The tool aims to prevent valuable competitive data from being lost after deals clos…

Crayon introduced a two-way integration with Slack to streamline competitive intelligence workflows. The integration automatically delivers curated CI insights to relevant Slack channels and allows te

Crayon launched an integration with Gong that automatically generates competitive battlecards from sales conversations detected by Gong’s AI, delivering them directly to sales reps. The integration al

Crayon launched a Salesforce integration that embeds competitive battlecards and win/loss analysis tools directly into CRM opportunity records. The integration includes an Influenced Revenue metric to

HCM SOFTWARE + CRAYON

A global human capital management (HCM) software company adopted Crayon’s competitive intelligence platform to replace manual market research processes. The tool provided real-time data access, saving…

INTEL AT YOUR FINGERTIPS

Crayon has expanded its integrations across five core business tool categories—CRM suites, communications platforms, sales enablement tools, conversation intelligence software, and single sign-on syst…

Happy Pride: The Freedom to be Yourself is an Amazing Thing

Crayon emphasizes its commitment to inclusivity and diversity during Pride Month, highlighting two core reasons for its values: ethical responsibility and business advantage. Ethically, the company re…

See Crayon in Action

Cognism, a global leader in premium sales intelligence, has significantly enhanced its competitive intelligence (CI) capabilities by adopting Crayon’s platform, resulting in over $6 million in influen…

Salsify, a software company specializing in product experience management, implemented Crayon’s competitive intelligence (CI) platform to transform its ad hoc competitive tracking into a structured, s

Alteryx, a provider of analytics automation software, transformed its competitive intelligence (CI) function by adopting Crayon’s platform, leading to a 40% increase in battlecard adoption across thou

Crayon is hosting a live webinar on April 1st at 1:00 pm EDT to showcase its competitive enablement platform, emphasizing real-time competitor tracking and AI-driven insights. The session highlights C

Crayon’s Resources Library offers a collection of free guides, templates, and webinars focused on competitive intelligence (CI), product marketing, sales enablement, and go-to-market (GTM) strategies.

Crayon, a competitive intelligence platform, demonstrated its ability to predict a competitor’s product launch before the competitor publicly announced it. Using its AI tool, Crayon Sparks, the compan

Wunderkind, a revenue-focused company, significantly improved its competitive win rates by integrating Crayon’s AI-powered competitive intelligence (CI) platform with its enterprise AI ecosystem, spec

This guide for product marketers and competitive intelligence teams emphasizes leveraging past competitive wins as a strategic playbook. It argues that successful deals contain reusable insights, incl

Crayon, a competitive intelligence platform, has released a recorded webinar titled 'From Kickoff to Close: How to Launch (or Relaunch) Your Compete Program at SKO,' designed to help sales teams maxim

Crayon has announced a new capability to integrate its competitive intelligence (CI) platform with enterprise AI tools like ChatGPT, Glean, and Copilot via its API and MCP (Model Context Protocol). Th