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Search as the Decision Engine: Google Updates and What they Mean
Jellyfish highlights Google’s pivot from keyword-based search to AI-powered decision engines, where AI interprets intent, compares options, and recommends products. Brands must ensure AI can understan…
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Jellyfish Brings UGG® Season to Life with Striking & Evocative Advertising Campaign
Jellyfish launched a Fall 2026 campaign for UGG®, the largest out-of-home investment of the year, featuring localized creative in New York City and Los Angeles. The campaign includes neighborhood-spec…
- Integrationjellyfish.com
Amazon is changing what brands can do with the signals they already have
Amazon is enhancing its retail media ecosystem with AI tools like Ads Agent and Branded Conversations, enabling more dynamic media planning and AI-assisted product recommendations. These changes requi…
- Contentjellyfish.com
Building Stronger Data Foundations: The Now, Next and Later
Jellyfish’s webinar emphasizes shifting from data volume to quality for AI-driven marketing, highlighting Google’s Data Manager as a central tool to unify offline conversions, customer match, and anal…
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