Ce que OneSignal a publié en juillet 2026

Ualett case study: RCS messaging boosts gig-worker engagement for fintech

Ualett, a gig-economy fintech, used OneSignal's RCS messaging to replace unbranded SMS with verified, branded messages, achieving 37% read rates and 168 cash advance conversions from a single triggere…

The Lifecycle Tasks You Didn't Know You Could Delegate to AI This Week

OneSignal introduced two AI tools—OneSignal AI and the OneSignal MCP Server—to automate repetitive lifecycle marketing tasks. OneSignal AI drafts segments, messages, templates, and journeys using real…

I Loved My ESP. Then My Job Changed.

OneSignal argues that roles expanding beyond email to full omnichannel ownership outgrow Klaviyo and Customer.io due to missing web push and Live Activities. It positions itself as the platform built …

Live Activities vs. Push: When a Lock Screen Widget Beats a Notification

OneSignal details how Live Activities (iOS) and Live Updates (Android) provide a single, continuously updated lock screen surface to replace noisy push notifications for time-bound events like deliver…

Sky Mavis case study: OneSignal drives 2x email open rates in Axie Infinity ecosystem

Sky Mavis, the company behind Axie Infinity and Ronin, adopted OneSignal to replace Substack for email and push notifications, improving email open rates from 13–18% to consistently above 20% (peaking…

Pricing change detected for Onesignal

Pricing updated for Onesignal: - Plan features or structure changed

Your First Three Mobile Journeys: A Prioritization Guide for Small Teams

OneSignal advises small teams to prioritize three high-leverage mobile messaging journeys: activation nudges for new users, abandoned action recovery, and quiet user re-engagement. The post emphasizes…

What Is an Autonomous Lifecycle Platform? The Shift From Building Journeys to Defining Outcomes

OneSignal describes a new category of autonomous lifecycle platforms where marketers define outcomes (e.g., retention, churn reduction) rather than manually building journeys. The system handles plann…

How to Tell Your CMO You Need to Switch Engagement Platforms (Without Throwing Your Predecessor Under the Bus)

OneSignal published a strategic guide for marketers on how to professionally propose switching customer engagement platforms to their CMO. The post frames platform changes as growth-driven rather than…

SMS Marketing for Apps: How OneSignal Fits Into Your Messaging Stack

OneSignal published a guide positioning SMS as a critical channel in mobile app messaging stacks, emphasizing its role in time-sensitive alerts and coordinated multi-channel campaigns. The post highli…

Pricing updated for Onesignal: - Free: now includes Free access to all channels

The Future of Lifecycle Marketing Is Autonomous

OneSignal introduced Autonomous Lifecycle Marketing (ALM), shifting from dashboard-driven engagement to AI-operated customer lifecycle management. New features include OneSignal AI for plain-language …

OneSignal Unveils Autonomous Lifecycle Marketing Vision, Opens OneSignal AI and MCP Server to All Users

OneSignal introduced its autonomous lifecycle marketing vision, making OneSignal AI and the MCP server available in open beta to all users. The platform now aims to continuously improve customer engag…

OneSignal webinar: The future of lifecycle marketing with OneSignal AI and MCP

OneSignal CEO George Deglin and Staff Product Manager Rya Sciban presented a webinar outlining the company’s future vision for lifecycle marketing, including a live demo of OneSignal AI and the MCP (M…

The App That Only Works on Mondays: How a Weekly-Use Product Retains Users the Other Six Days

OneSignal argues that weekly-use apps should avoid daily-retention tactics like streaks or daily notifications, which can alienate users. Instead, they advocate for cadence-matched messaging, such as …

The LTV Lift Hiding in Your Lifecycle Marketing Platform (and Why Most Teams Miss It)

OneSignal argues that durable LTV gains come from automated lifecycle infrastructure, not single campaigns, and provides a four-stage playbook (onboarding, habit formation, long-term engagement, re-en…

The Email-to-Push Migration Playbook: Moving Your Most Engaged Users to a Better Channel

OneSignal published a guide on migrating highly engaged email subscribers to push notifications to leverage immediacy and higher deliverability. The playbook outlines a three-phase approach—planning, …

SMS Still Works. RCS Works Harder. (Two Text Campaigns Worth the Upgrade)

OneSignal introduced RCS (Rich Communication Services) messaging as an upgrade to its existing SMS capabilities, enabling verified sender branding, rich media, interactive buttons, and product carouse…