- Featuretwilio.com
Conference list endpoint rollout extended
Twilio delayed the default behavior change of its Conference list endpoint (GET /2010-04-01/Accounts/{AccountSid}/Conferences.json) to return only in-progress conferences until September 30, 2026. Pre…
- Featuretwilio.com
Conference list endpoint will default to in-progress conferences only on September 30, 2026
Twilio Segment will change the default behavior of its Conference list endpoint on September 30, 2026, to return only in-progress conferences unless explicitly filtered. Currently, the endpoint return…
- twilio.com
Twilio Video Media SDK for Node.js now in Public Beta
Twilio launched a Public Beta of its Video Media SDK for Node.js, enabling server-side apps to join Video Group Rooms, process decoded audio/video frames locally, and publish frames back as virtual de…
- Technicaltwilio.com
Account Rate Limits on Content API
Twilio Segment is implementing standardized rate limits for its Content API to enhance platform stability, with enforcement at the account level. Read operations are capped at 20–100 RPS, while write …
- Featuretwilio.com
WhatsApp Embedded Signup Version 4
Twilio Segment announced General Availability for WhatsApp Embedded Signup Version 4, upgrading the onboarding flow in the Twilio Console to align with WhatsApp’s account updates. The update simplifie…
- Contenttwilio.com
86% of brands think their AI works. Only 51% of customers agree.
Twilio Segment’s research shows an 86% brand belief in AI satisfaction versus 51% customer agreement, driven by flawed metrics like post-interaction surveys and containment rates. Customers prioritize…
- Featuretwilio.com
Twilio Segment introduces Video Media SDKs for server-side raw frame access
Twilio Segment (via Twilio Video) launched Media SDKs in Public Beta, enabling server-side apps to directly access and manipulate raw audio/video frames in Video Rooms without camera capture or UI ren…
- twilio.com
Best AI solutions for contact center in Australia: a 2026 buyer’s guide
Twilio Segment’s guide reveals underperformance in Australian AI self-service contact centers, with only 38% of deployments meeting expectations. It emphasizes the need for composable architectures, h…
- Featuretwilio.com
AI-powered agents for contact center in Philippines: what the term actually means
Twilio Segment introduced AI-powered agent tools for Philippine contact centers, including the composable Agent Connect (GA since May 2026) and Flex Agent Copilot (public beta). These tools enable rea…
- Featuretwilio.com
AI-powered agents for contact center in India: what they can and cannot do
Twilio Segment introduced AI-powered agents for Indian contact centers, enabling end-to-end customer conversations with real-time data retrieval and human handoffs. Key features include Twilio Convers…
- twilio.com
AI-powered agents for contact center in Australia: containment quality, not deflection
Twilio Segment introduced AI-powered agents for Australian contact centers, emphasizing containment quality over deflection. Key features include Twilio Agent Connect (supporting OpenAI, Anthropic, Az…
- Featuretwilio.com
Building Localised, Enterprise-Grade AI Voice Agents
Twilio Segment published a blog outlining how enterprises can deploy localized, enterprise-grade AI voice agents by combining Twilio’s global communications platform with Microsoft’s hyperscale AI inf…
- Contenttwilio.com
Best AI solutions for contact center in Philippines: a 2026 buyer’s guide
Twilio Segment’s guide emphasizes regulatory, linguistic, and operational challenges for AI contact centers in the Philippines, citing a 72.6% rise in financial complaints and BSP’s AI governance prin…
- Contenttwilio.com
Scaling Beyond Borders: The 2026 Communication Blueprint for Chinese Brands
Twilio Segment published a guide positioning its CPaaS and CDP as the infrastructure backbone for Chinese brands expanding into 180+ markets in 2026. It highlights global reach, compliance tools, and …
- Featuretwilio.com
Run predictive analytics with SQL commands
Twilio Segment introduced a no-code recipe enabling teams to build predictive analytics models (e.g., customer lifetime value) using SQL and AWS Redshift ML. The workflow leverages Segment’s Computed …
- Featuretwilio.com
How to handle real-time interruptions in your AI voice agent
Twilio Segment introduced enhanced interruption handling for AI voice agents via Conversation Relay, featuring Deepgram Flux for fused transcription and turn detection. The update reduces false interr…
- Contenttwilio.com
The #1 AI behavior hurting your customers’ experiences
Twilio Segment research reveals losing context between channels is the top AI behavior damaging customer satisfaction (40% of brands cite it), with 74% of consumers reporting repeating themselves to A…
- Integrationtwilio.com
How to Test and Fix Voice AI Agent Prompts with Twilio Conversation Relay and Cekura
Twilio Segment published a tutorial showing how to build and test a voice AI agent using Twilio Conversation Relay and the OpenAI API, then validate it with Cekura’s automated testing platform. The gu…
- twilio.com
A/B test and personalize customer journeys and funnels with Twilio Engage
Twilio Segment launched a recipe enabling users to connect its Personas (formerly Engage) with Kameleoon’s A/B testing tool, allowing financial services firms to target experiments using Segment’s uni…
- Featuretwilio.com
Streamline compliance with Twilio Segment's end-user privacy tools
Twilio Segment introduced new end-user privacy tools to automate GDPR and CCPA compliance, including deletion and suppression request handling. The features integrate with existing Segment sources and…
- twilio.com
Intelligently Route Support Requests Using Segment & Twilio
Twilio Segment published a technical recipe showing how to use Segment’s Profile API and Computed Traits with Twilio Flex to route support requests based on user behavior. The workflow automatically d…
- Featuretwilio.com
Improve ROAS with personalized, funnel-based ad retargeting
Twilio Segment introduced a new recipe enabling businesses to create high-intent, funnel-based audience segments in Personas and retarget anonymous users across the purchase journey using Google Displ…
- Contenttwilio.com
Collected, stored, and useless: The lifecycle of most customer data
Twilio Segment’s research reveals 99% of companies struggle to activate customer data due to siloed systems, with 48% citing cross-channel data connection as the top obstacle. The post outlines a five…
- Eventtwilio.com
Conversations in the AI Era: Manchester Meetup Recap
Twilio and Ciptex co-hosted a developer meetup in Manchester on September 3, 2026, featuring talks on AI-driven communications, conversation state management, and AI code review. The event highlighted…
- Sunsettwilio.com
Verify Events: Verification Attempt DLR event type will be discontinued
Twilio Segment will discontinue the Attempt DLR event type for Verify Events after September 22, 2026, at 10:00 PM UTC. Users subscribed to this event type may stop receiving new events, though other …
- Contenttwilio.com
The 2026 CDP Shift: Why AI Agents Are Only as Smart as Your Data Infrastructure
Twilio Segment argues that fragmented data silos undermine AI agents, creating poor customer experiences and operational inefficiencies. The company positions its CDP as a real-time 'context engine' w…
- Featuretwilio.com
How to design an AI-to-human handoff that preserves context
Twilio Segment introduced five steps to improve AI-to-human handoffs, addressing a critical failure point where 76% of consumers report losing context. The update leverages Twilio Conversation Orchest…
- twilio.com
Personalize landing pages to a visitor’s interests
Twilio Segment published a step-by-step guide showing how to use its Personas and Engage features to dynamically personalize landing pages based on visitor traits, behaviors, and purchase histories. T…
- Integrationtwilio.com
Automating Twilio Auth Token Detection and Rotation with TruffleHog, Tines, and Slack
Twilio Segment published a tutorial demonstrating an automated workflow to detect and rotate Twilio Auth Tokens using TruffleHog for scanning, Tines for security automation, and Slack for alerts. The …
- twilio.com
Sending SMS with an Agentic AI using Twilio and Hermes Agent
Twilio demonstrated a new integration allowing Hermes Agent to send and receive SMS messages via Twilio’s platform, enabling users to interact with autonomous AI agents through standard SMS. The setup…
- Contenttwilio.com
More data won't make your AI smarter (here's what will)
Twilio Segment research reveals 99% of companies struggle to understand customers due to disconnected data across channels (48% cite this as the top obstacle), not data volume. The post highlights how…
- Contenttwilio.com
How to Use Lookalike Audiences and Audience Suppression
Twilio Segment published a step-by-step guide explaining how to use its Engage (formerly Personas) tool to automate lookalike audience creation and audience suppression for advertising platforms like …
- Integrationtwilio.com
Tie offline conversions and revenue to your ad spend through Google Ads
Twilio Segment launched a Reverse ETL integration to automatically pull offline conversion data from Snowflake and send it to Google Ads as Upload Click Conversions. This eliminates manual file upload…
- Contenttwilio.com
Optimizing pages with Google search keywords
Twilio Segment published a step-by-step guide explaining how to use Google Ads search terms to dynamically personalize landing pages via its platform. The recipe details how to connect Google Ads to T…
- twilio.com
信頼できるユーザーのみを許可し、悪意のあるユーザーをブロックするためにVerify APIをご利用ください。
Twilio Segment expanded its Verify API with Silent Network Authentication (SNA), Fraud Guard for 100% protection against SMS pumping fraud, and multi-channel support including WhatsApp, TOTP, and push…
- Executivetwilio.com
Lernen Sie unser Expertenteam kennen
Twilio Segment announced key leadership changes: Thomas Wyatt was promoted to Chief Revenue Officer, overseeing all go-to-market efforts, and Inbal Shani was named Chief Product Officer, leading R&D a…
- Featuretwilio.com
Lassen Sie nur echte Nutzer:innen zu. Mit der Verify-API bleiben Betrüger außen vor.
Twilio Segment’s Verify API now supports Silent Network Authentication (SNA) and Fraud Guard, which blocks SMS-pumping fraud and has saved customers $82M. The API handles over 4.8B verifications annua…
- Featuretwilio.com
Intelligente Authentifizierung – so nahtlos, dass man sie kaum bemerkt
Twilio Segment expanded its Lookup API with new mobile identity signals to detect fraud, validate phone numbers, and improve SMS delivery without disrupting user experience. Features include SIM-swapp…
- Featuretwilio.com
Nutzerüberprüfung und -identität
Twilio Segment’s Verify now supports WebAuthn (FIDO2) passkeys in private beta as of September 2025, adding phishing-resistant, passwordless authentication alongside existing OTP, TOTP, Push, and Sile…
- Integrationtwilio.com
Never miss an inbound inquiry — respond instantly and keep your whole team in the loop with Twilio, Spoke, and HubSpot
Twilio Segment published a step-by-step guide showing how to connect Twilio’s messaging and voice infrastructure with Spoke Phone’s shared team inbox and HubSpot’s CRM to automate candidate responses,…
- Integrationtwilio.com
Clean room collaboration with AWS Clean Rooms and Twilio Segment
Twilio Segment introduced a step-by-step integration recipe with AWS Clean Rooms to enable privacy-compliant audience overlap analysis, attribution modeling, and campaign measurement. The workflow use…
- twilio.com
Automate your ecommerce event tracking with Elastic Path with CX Studio
Twilio Segment introduced a new integration with Elastic Path CX Studio to automate server-side and client-side ecommerce event tracking for composable commerce solutions. The integration enables no-c…
- Contenttwilio.com
Build a Lookalike Audience in Facebook from your Highest Spending Customers
Twilio Segment published a step-by-step guide showing how brands can use its Engage tool to identify high-LTV customers and sync them to Facebook as a custom audience, then seed a lookalike audience f…
- Integrationtwilio.com
Streamlining Customer Onboarding and Media Activation with Twilio Segment, Snowflake, and LiveRamp
Twilio Segment introduced a step-by-step integration recipe with Snowflake and LiveRamp to unify first-party customer data into 'Golden Profiles' and activate them for paid media in a privacy-complian…
- twilio.com
Get the latest user events with real-time data using Twilio Segment and Amazon Personalize
Twilio Segment now supports a real-time data pipeline to Amazon Personalize, enabling retail and media applications to feed live user behavior into Amazon’s ML-powered recommendation engine. The integ…
- Integrationtwilio.com
Leveraging Twilio Engage Customer Data within Twilio Flex
Twilio Segment published a recipe showing how to connect Twilio Engage customer data to Twilio Flex agents. The integration uses Engage Audiences and Segment Unify’s Profile API to surface real-time p…
- Integrationtwilio.com
Retarget Customers with the Facebook Conversions API
Twilio Segment now supports integration with Facebook’s Conversions API (CAPI) to help businesses retarget customers using first-party data. The guide explains how to combine client-side pixel trackin…
- Integrationtwilio.com
Gathering data from your Webflow site using Twilio Segment
Twilio Segment published a step-by-step guide showing how to integrate its Analytics.js with Webflow to capture page views and custom events like blog post visits. The integration requires a paid Webf…
- Integrationtwilio.com
Streamline Cross-Channel Targeting with Vibe + Twilio Segment
Twilio Segment launched a new integration with Vibe.co to streamline cross-channel targeting, enabling marketers to connect CRM data from Segment to Vibe for precise audience targeting on Streaming TV…
- bigmarker.com
Webinar: Organisational Behaviour & Culture in the Age of Agentic AI by Twilio
Twilio is hosting a webinar on January 27, 2026, exploring how agentic AI is transforming workplace culture and customer experience (CX) operations. The session, led by Twilio’s APAC VP of Marketing N…
- Eventtwilio.com
Twilio developer events
Twilio Segment announced multiple upcoming and on-demand developer webinars focused on AI-driven voice agents, multilingual communication, and the new Twilio Console. Sessions include live demos and t…
- twilio.com
Twilio's AI Startup Searchlight 2026
Twilio Segment launched its AI Startup Searchlight 2026 program, expanding to 30 honorees across two tracks: Breakthrough Builders (early-stage) and Scaling Visionaries (venture-backed). Honorees rece…
- Contenttwilio.com
RCS vs WhatsApp: Which is better for business messaging?
Twilio Segment’s blog compares RCS and WhatsApp, highlighting their differences in reach, security, and business messaging capabilities. RCS offers native app integration and broad reach without downl…
- Contenttwilio.com
How we AI-updated 1,138 Error-code Docs Pages
Twilio Segment used AI to revise 1,138 of its API error-code documentation pages in 12 weeks, with human review at every step. The effort aimed to improve consistency and reduce error-related issues, …
- Pricingtwilio.com
Voice Recording Storage billing updates
Twilio Segment announced a migration to an updated Voice Recording Storage billing system starting September 17, 2026. Pricing remains unchanged, but customers may observe differences in daily usage m…
- twilio.com
Twilio integration with Salesforce Service Cloud Voice is now Omnichannel
Twilio’s integration with Salesforce Service Cloud Voice now supports WhatsApp and SMS in addition to voice, enabling omnichannel routing through Twilio TaskRouter into Salesforce’s Omni-Channel widge…
- Integrationtwilio.com
Twilio enables Salesforce BYOC CCaaS with Twilio SMS and WhatsApp channels
Twilio Segment (via Flex) now supports Salesforce Bring Your Own Channel for CCaaS (BYOC CCaaS), allowing agents to handle Twilio-powered SMS and WhatsApp conversations directly within Salesforce Mess…
- Featuretwilio.com
On-Demand Masked Sessions with Twilio Proxy, Voice and Serverless
Twilio Segment introduced a Just-in-Time (JIT) Masked Session Creation system that dynamically establishes private proxy sessions on demand using Twilio Proxy, Voice, and Serverless Functions. The arc…
- Technicaltwilio.com
New Regional IP Address for Event Streams Webhooks in US East
Twilio will introduce a new regional IP address (3.80.20.0/25) for Event Streams webhook traffic in US East (us-east-1) on September 15, 2026, as part of a shift to dedicated regional addresses. Custo…
- Contenttwilio.com
What is CIAM in 2026 and why does it matter?
Twilio Segment redefines CIAM for 2026 as a continuous trust layer for humans, AI agents, and multi-channel interactions, replacing static password checks with adaptive risk scoring, passkeys, and del…
- Case Studycustomers.twilio.com
How Oroton increased its known-customer rate from 8% to 42% with Twilio Segment CDP & Databricks
Oroton, an Australian luxury fashion brand, resolved 34 million fragmented customer records into 1.34 million unified profiles using Twilio Segment CDP and Azure Databricks, increasing its known-custo…
- Legaltwilio.com
Italy's email open tracking pixels rules are changing
Italy’s data protection authority (Garante) issued new guidelines in April 2026 requiring prior consent for email open tracking pixels, with compliance mandatory by October 28, 2026. Existing subscrib…
- Featuretwilio.com
How to Orchestrate Multi-Call Conversations with an LLM and Twilio Conversation in Node.js Memory
Twilio Segment introduced Conversation Memory, enabling AI voice agents to retain caller context, preferences, and action history across multiple separate calls. A Node.js tutorial demonstrates how to…
- Integrationcustomers.twilio.com
Spot Pet Insurance cuts SMS acquisition costs in half with Twilio
Spot Pet Insurance integrated Twilio SMS and Segment to replace email-heavy outreach, cutting SMS acquisition costs by 50% and improving conversion rates. The solution enabled real-time, compliant mes…
- Integrationcustomers.twilio.com
Nestlé Purina Modernizes MarTech Ecosystem to Turn Millions of Fragmented Data Points into Real-Time Pet Parent Conversations
Nestlé Purina replaced 10+ disconnected databases with Twilio Segment as its central data orchestration layer to unify 22M weekly digital events into real-time customer profiles. This enabled hyper-pe…
- Case Studycustomers.twilio.com
Sage cuts cost per conversion by over 30% with Twilio Segment
Enterprise software provider Sage reduced cost per conversion by 37% and increased conversion rates by 27% after implementing Twilio Segment to unify customer data across marketing, web, email, and pa…
- Integrationcustomers.twilio.com
Asana unifies customer data and teams using Twilio Segment
Asana replaced manual, siloed data processes with Twilio Segment to unify customer data across systems, enabling real-time audience creation and activation. This reduced campaign setup time from days …
- twilio.com
Build Voice AI Experiences with Twilio and GPT-Live-1 in the OpenAI API
Twilio launched a native integration between its Agent Connect SDK and OpenAI’s GPT-Live-1 speech-to-speech model, enabling developers to build production-grade real-time voice AI without custom orche…
- twilio.com
How to Build a Voice AI Agent with OpenAI's GPT-Live, Twilio Agent Connect, and Python
Twilio introduced a GPTLiveProvider in its open-source Twilio Agent Connect Python SDK, enabling direct bridging between Twilio Programmable Voice Media Streams and OpenAI’s GPT-Live-1 without custom …
- twilio.com
What Is SMS Pumping Fraud and How to Stop It
Twilio unveiled Verify Fraud Guard and SMS Pumping Protection to help customers detect and prevent SMS pumping fraud, which artificially inflates costs and disrupts services. Verify Fraud Guard, built…
- twilio.com
Make Outbound Calls with Twilio Voice and Media Streams, GPT-Live-1 in the OpenAI API, and Node.js
Twilio published a tutorial showing developers how to build an AI voice agent that places outbound calls using Twilio Programmable Voice, Media Streams, and OpenAI’s GPT-Live-1 voice model. The agent …
- twilio.com
Build an AI Voice Assistant with Twilio Voice and Media Streams, OpenAI's GPT-Live API, and Node.js
Twilio published a tutorial showing developers how to build an AI voice assistant using OpenAI’s new GPT-Live-1 speech-to-speech model via Twilio Voice and Media Streams with Node.js. The integration …
- twilio.com
From AI Agent to Human Agent: ElevenLabs Call Handoffs with Twilio
Twilio and ElevenLabs introduced a reference integration enabling AI voice agents to escalate live calls to human agents via Twilio Flex or other routing destinations. The pattern preserves Twilio’s o…
- twilio.com
ElevenLabs Voices for Say is now Public Beta
Twilio added ElevenLabs voices to its <Say> feature in Public Beta, powered by Flash v2 and Flash v2.5 models for low-latency, high-quality text-to-speech. Users can specify voices via REST API or Twi…
- twilio.com
Integrate Deepgram Flux with Twilio's Conversation Relay
Twilio added Deepgram Flux as a speech model for its Conversation Relay, reducing agent response latency by 200–600ms and cutting false interruptions by ~30%. The integration simplifies speech pipelin…
- twilio.com
Webhook Configuration API is now in Public Beta
Twilio launched a Public Beta of its Webhook Configuration API, enabling customers to configure authentication and delivery settings for outbound webhooks per URL. The API includes Webhook Settings fo…
- twilio.com
What is bring your own LLM (BYO LLM)?
Twilio introduced Agent Connect, an SDK that allows businesses to integrate third-party large language models (LLMs) into their existing contact center infrastructure without vendor lock-in. The SDK h…
- twilio.com
International Call Forwarding - Compliance Blocking for Spain & France
Twilio now blocks incoming calls in Spain and France that are forwarded internationally while displaying a domestic caller ID, per local regulations. Affected calls receive SIP 403 and error code 3222…
- twilio.com
4 must-ask questions before you delegate to your AI agent
Twilio’s survey of 7,652 consumers reveals where customers are comfortable delegating tasks to AI agents, with 80% accepting appointment scheduling but only 54% allowing loan applications. The post ou…
- Featuretwilio.com
Twilio Segment launches Voice Integrity to remediate spam labels and monitor call reputation
Twilio Segment introduced Voice Integrity, a Trust Hub feature that registers Twilio phone numbers with major US carriers (T-Mobile, Verizon, AT&T) to remediate spam labels and monitor reputation. The…
- twilio.com
Critical fix: Java Helper Library 13.0.0: fixes crash on unknown fields in nested API responses
Twilio released Java Helper Library 13.0.0 to fix a critical crash when unknown fields appear in nested API responses, affecting versions 10.0.0–12.1.1. The update aligns Java behavior with other Twil…
- twilio.com
Verify Custom Templates are now Generally Available
Twilio announced the general availability of Verify Custom Templates, enabling businesses to use custom SMS/RCS and Voice message templates beyond standard defaults. This expands flexibility and secur…
- Featuretwilio.com
Functions and Assets API date_created and date_updated timestamps will be corrected on September 1, 2026
Twilio will fix date_created and date_updated fields in its Functions and Assets API on September 1, 2026, to return accurate UTC timestamps instead of Pacific Standard Time offsets. The correction ap…
- twilio.com
How to disclose AI to customers without killing the conversation
Twilio’s blog argues that clear, early AI disclosure improves customer trust and engagement, citing research showing 76% of consumers expect AI agents to identify themselves upfront. It provides chann…
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