What Contently shipped in May 2026

How to Build Brand Awareness & Thought Leadership

How to Build Brand Awareness & Thought Leadership Brand awareness starts with a basic question: How are you going to help someone? November 14, 2018 · Jordan Teicher

Emotions, Arousal, and the Science Behind Why Stories Get Shared

Emotions, Arousal, and the Science Behind Why Stories Get Shared Emotions act as our compass as we try to navigate the world. They compel us to take action, to keep reading, to spread the word. Novemb…

What We Can Learn From 9 Million Instagram Posts

What We Can Learn From 9 Million Instagram Posts To help brands understand what works best on Instagram, Quintly conducted a study of 44,432 business profiles and over 8.9 million posts. November 29, …

What Popular YouTubers Can Teach Us About Video Marketing

What Popular YouTubers Can Teach Us About Video Marketing Posting a video on YouTube is one thing. Building an audience on the platform is quite another. November 30, 2018 · Emily Gaudette

The 2018 Branded Twitter Awards

The 2018 Branded Twitter Awards 2018 may be the year that goes down in history as harboring some of the strangest, most unique, and most entertaining brand tweets of all time. December 7, 2018 &middot…

State of Content Marketing 2019: Creativity Strikes Back

State of Content Marketing 2019: Creativity Strikes Back After hundreds of meetings and workshops this year, I'm confident that content marketing is about to take a big leap in 2019—thanks to a f…

Going Viral Is Not a Video Strategy

Going Viral Is Not a Video Strategy Getting attention is a good place to start. But the point of investing in content marketing is to hold attention, right December 14, 2018 · Bradley Little

Contently Looks Back at 2018: Campaigns, Workshops, and Content Mastery

Contently Looks Back at 2018: Campaigns, Workshops, and Content Mastery As both CEO of Contently and a father, I’m already thinking about what next year will look like, while still wondering how Novem…

2018’s Content Metric of the Year: Time

2018’s Content Metric of the Year: Time Every marketer should find a way to tie content to revenue. Content metrics that measure time offer a path to the hard ROI they crave. December 19, 2018 &…

AI use, on thepublic record.

Contently introduced AI Studio, a separate opt-in product that uses AI while ensuring customer data remains isolated and never aggregated across tenants. The main platform remains AI-free by default, …

Stories from the brands that built content programs people actually remember.

Bring areal brief.Leave with a tailored plan.

The News, According to Facebook

· 5 min read The News, According to Facebook To see what my world would look like without any other influences, I did an experiment: For one day, I could only get my news from publishers on Fac…

The Operating Model Behind Trustworthy Content at Scale

The NFL’s New Deal With Snapchat, and 4 Other Stories You Should Read

Why “AI Productivity Gains” Is the Wrong Pitch for Every Stakeholder Above You

7%

Walmart’s editorial team targeted moms with relatable, money-saving content, leading to a 7% larger average order size for engaged shoppers. The strategy reduced bounce rates and improved conversion m…

51%

Microsoft improved downloadable content engagement by testing gating strategies with Contently’s Docalytics. While upfront landing pages collected 25% more emails, delayed gates increased full-read ra…

Getaway Guide | Hilton Grand Vacations

7-15

Coast Capital, a 600,000-member Canadian financial cooperative, scaled its financial literacy content from 20 to over 400 assets in two years using Contently’s platform and freelance network. Engageme…

Advice+

Scotiabank launched its Advice+ Centre, a financial literacy hub, and partnered with Contently to scale content production. Using Contently’s freelance network and a managing editor, they improved org…

55%

Alpha School, an online K-12 education provider, increased its LLM brand visibility from 3% to 55% in 4 weeks by implementing an LLMO strategy. This resulted in ranking #1 in ChatGPT and Perplexity fo…

UBS Finland

Discover Modern Money Blog

252

A leading financial services company localized 252 financial content pieces across regions in 24 hours using AI automation and native-expert review, compared to 4+ weeks with traditional methods. The …

$1M+

NineTwoThree Studio used AI-driven content strategies to generate over $1M in qualified sales leads through ChatGPT in 90 days. Their content secured top positioning on 9 of 10 target AI-related searc…

How expensive is credit card debt, really?

2020 - Contently

2013 - Contently

Create content that performs

Alpha School used Large Language Model Optimization (LLMO) to increase AI-driven search visibility from 3% to 55% in 4 weeks, appearing in top results for 8 of 10 target queries. This drove a 23% rise…

NineTwoThree Studio used AI-optimized content to generate over $1 million in qualified sales leads from ChatGPT in 90 days. Their strategy included AI topic mapping, authoritative content development,

A global financial services firm localized 252 financial documents across 30+ countries in under 24 hours using Contently’s AI-powered solution, replacing a 4-week manual process. The approach combine

How UPMC Drove 144K User Actions and Became One of the Most Trusted Sources in Healthcare

UPMC transformed its content workflow using Contently’s platform, cutting approval times from months to hours and publishing COVID-19 updates rapidly. By integrating freelance writers and SEO-driven s…

How American Kennel Club Increased Traffic 30% and Thrived With a Small Team

American Kennel Club leveraged Contently’s platform to scale content production from a few articles weekly to 10, hiring 15 freelancers and improving workflow efficiency. This drove a 30% year-over-ye…

How RBC Scaled Content Across 22 Teams

RBC transformed its content marketing by scaling production across 22 teams, starting with a data-driven audit that identified top-of-funnel opportunities. Using Contently’s platform, RBC integrated l…

2014 - Contently

How to Write Content That Lands With Decision Makers

B2B content often fails with executives because it focuses on topics rather than decisions, lacks defensible viewpoints, and prioritizes volume metrics over impact. The article argues for reframing co…