What Contently shipped in May 2026

How to Build Brand Awareness & Thought Leadership

How to Build Brand Awareness & Thought Leadership Brand awareness starts with a basic question: How are you going to help someone? November 14, 2018 · Jordan Teicher

Emotions, Arousal, and the Science Behind Why Stories Get Shared

Emotions, Arousal, and the Science Behind Why Stories Get Shared Emotions act as our compass as we try to navigate the world. They compel us to take action, to keep reading, to spread the word. Novemb…

What We Can Learn From 9 Million Instagram Posts

What We Can Learn From 9 Million Instagram Posts To help brands understand what works best on Instagram, Quintly conducted a study of 44,432 business profiles and over 8.9 million posts. November 29, …

What Popular YouTubers Can Teach Us About Video Marketing

What Popular YouTubers Can Teach Us About Video Marketing Posting a video on YouTube is one thing. Building an audience on the platform is quite another. November 30, 2018 · Emily Gaudette

The 2018 Branded Twitter Awards

The 2018 Branded Twitter Awards 2018 may be the year that goes down in history as harboring some of the strangest, most unique, and most entertaining brand tweets of all time. December 7, 2018 &middot…

State of Content Marketing 2019: Creativity Strikes Back

State of Content Marketing 2019: Creativity Strikes Back After hundreds of meetings and workshops this year, I'm confident that content marketing is about to take a big leap in 2019—thanks to a f…

Going Viral Is Not a Video Strategy

Going Viral Is Not a Video Strategy Getting attention is a good place to start. But the point of investing in content marketing is to hold attention, right December 14, 2018 · Bradley Little

Contently Looks Back at 2018: Campaigns, Workshops, and Content Mastery

Contently Looks Back at 2018: Campaigns, Workshops, and Content Mastery As both CEO of Contently and a father, I’m already thinking about what next year will look like, while still wondering how Novem…

2018’s Content Metric of the Year: Time

2018’s Content Metric of the Year: Time Every marketer should find a way to tie content to revenue. Content metrics that measure time offer a path to the hard ROI they crave. December 19, 2018 &…

AI use, on thepublic record.

Contently introduced AI Studio, a separate opt-in product that uses AI while ensuring customer data remains isolated and never aggregated across tenants. The main platform remains AI-free by default, …

Stories from the brands that built content programs people actually remember.

Contently's customer stories page highlights brands that have built memorable content programs using their platform.

The News, According to Facebook

· 5 min read The News, According to Facebook To see what my world would look like without any other influences, I did an experiment: For one day, I could only get my news from publishers on Fac…

The Operating Model Behind Trustworthy Content at Scale

Contently published a thought leadership article outlining their operating model for producing trustworthy content at scale, focusing on scalability and reliability.

Why “AI Productivity Gains” Is the Wrong Pitch for Every Stakeholder Above You

Contently's blog post argues that framing AI solutions around productivity gains is ineffective for key stakeholders, suggesting a shift in messaging strategy.

Create content that performs

Alpha School used Large Language Model Optimization (LLMO) to increase AI-driven search visibility from 3% to 55% in 4 weeks, appearing in top results for 8 of 10 target queries. This drove a 23% rise…

NineTwoThree Studio used AI-optimized content to generate over $1 million in qualified sales leads from ChatGPT in 90 days. Their strategy included AI topic mapping, authoritative content development,

A global financial services firm localized 252 financial documents across 30+ countries in under 24 hours using Contently’s AI-powered solution, replacing a 4-week manual process. The approach combine

How UPMC Drove 144K User Actions and Became One of the Most Trusted Sources in Healthcare

UPMC transformed its content workflow using Contently’s platform, cutting approval times from months to hours and publishing COVID-19 updates rapidly. By integrating freelance writers and SEO-driven s…

How American Kennel Club Increased Traffic 30% and Thrived With a Small Team

American Kennel Club leveraged Contently’s platform to scale content production from a few articles weekly to 10, hiring 15 freelancers and improving workflow efficiency. This drove a 30% year-over-ye…

How RBC Scaled Content Across 22 Teams

RBC transformed its content marketing by scaling production across 22 teams, starting with a data-driven audit that identified top-of-funnel opportunities. Using Contently’s platform, RBC integrated l…

How to Write Content That Lands With Decision Makers

B2B content often fails with executives because it focuses on topics rather than decisions, lacks defensible viewpoints, and prioritizes volume metrics over impact. The article argues for reframing co…