Contently
3 tracked updates · August 2025
3 CONTENT MARKETING
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It usually starts the same way: A well-meaning marketing manager thinks they’ve found the perfect audience for their new product launch on Reddit. Brimming with hubris and optimism, they publish a pos…
When I first started working in content marketing 15 years ago, the scope of what that work entailed was relatively narrow: blog posts, website copy, email newsletters, and the occasional e-book or od…
There’s nothing quite like being asked to “prove content ROI” when you’re smack in the middle of presenting next quarter’s campaign roadmap. You scramble to explain how that blog series probably…
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