- Eventbraze.com
A marketer’s guide to AI agents: Getting started with AI agents
Braze announced a webinar on August 26, 2026, guiding marketers through a 4-step framework for building AI agents that drive ROI, with demo-driven use cases ranging from simple to complex. The session…
- Contentbraze.com
Conversational marketing: What it is and how to do it
Braze published a guide positioning conversational marketing as real-time, personalized two-way dialogue across chat, SMS, messaging apps, and reply-enabled email. It contrasts this with broadcast mar…
- Featurebraze.com
Give back more effectively with Braze Charitable-Giving Canvas templates
Braze released a rebuilt Charitable-Giving Canvas template with a cleaner structure, two pre-built campaign paths (donation matching or percent-of-proceeds), and automated channel routing for email/SM…
- simplywall.st
Braze (BRZE), What Is Behind The Fresh Attention? - simplywall.st
Braze named Pearce Dolan as its new Chief Product Officer starting August 24, 2026, with a focus on AI-driven customer engagement products. The announcement coincides with a recent 42.74% one-month sh…
- Featurebraze.com
August 20, 2026 release
Braze introduced a SQL editor for Cloud Data Ingestion (CDI) to create and edit syncs via SQL queries against data warehouse tables, complementing the visual mapper for direct column-to-field mapping.…
- Contentbraze.com
Generative AI for marketing: Use cases, benefits, and best practices
Braze published a detailed guide on generative AI for marketing, highlighting its use cases (content creation, personalization, chatbots, data analysis) and benefits (faster production, lower costs, h…
- Case Studybraze.com
Motorway refuels its reactivation campaign into an always-on testing engine with BrazeAI Content Optimizer™
Motorway, the UK’s largest car-selling platform, used BrazeAI Content Optimizer to test 125 message variations in its reactivation campaign, achieving a 114% lift in clicks and 37% more valuations. In…
- Case Studybraze.com
Virgin Media O2 cuts campaign QA time from hours to seconds with BrazeAI Operator™
Virgin Media O2 reduced campaign QA time from six hours to seconds and campaign build iterations from two days to 15 minutes by adopting BrazeAI Operator™. The tool automated complex checks, accelerat…
- Featurebraze.com
Braze Agents in Agent Console
Braze introduced Braze Agents, AI-powered autonomous helpers that generate personalized content, make decisions, and enrich data within the Braze platform. Agents require Message or Action Credits and…
- Case Studybraze.com
How RTL+ used BrazeAI Agent Console™ to personalize streaming recommendations at scale
RTL+, a German streaming service, used BrazeAI Agent Console to dynamically personalize messaging across onboarding, churn prevention, and win-back journeys. By leveraging ~20 user data points, the AI…
- Integrationbraze.com
How Tala's marketers took ownership of the app home screen
Tala, a global fintech lender, integrated Braze Banners to enable its lifecycle marketing team to personalize the app home screen dynamically without engineering dependencies. The solution allowed ove…
- Case Studybraze.com
How Hamperapp turned first-time users into loyal customers with Braze
Hamperapp, an on-demand laundry service, partnered with Braze to replace its basic email provider, enabling multi-channel, behavior-based engagement. The new system improved email delivery to 95.98%, …
- Partnershipbraze.com
Braze Partner Program | Customer Engagement Partnerships
Braze announced the Braze Alloys Partner Network now includes 5,200+ certifications completed, 2,400+ customers using partner integrations, and coverage across 30+ global markets. The network offers l…
- Integrationbraze.com
Usernames, BSUIDs, and business usernames: Demystifying WhatsApp's newest identity features
Meta is rolling out WhatsApp usernames, business-scoped user IDs (BSUIDs), and business usernames to enhance consumer privacy and brand recognition. Braze’s platform automatically handles BSUIDs, ensu…
- Featurebraze.com
How product teams at Braze build at scale
Braze detailed the growth of its BrazeAI Decisioning Studio, built on reinforcement learning to deliver real-time, personalized marketing decisions at scale. The product, originally from the 2025 acqu…
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