- Featurebraze.com
Use OpenAPI schemas for request validation
Braze now allows developers to validate REST API request payloads against OpenAPI schemas before sending them, reducing errors from structural mistakes. The schemas, derived from Braze’s OpenAPI speci…
- Integrationbraze.com
Audience Sync to Google DV360
Braze introduced Audience Sync to Google Display & Video 360 (DV360), enabling secure first-party data-driven ad delivery across display, video, CTV, and audio placements. The feature, currently in be…
- diginomica.com
How Braze is moving AI decisioning and governance closer to the Marketer
Braze introduced Decisioning Studio Go, a self-service AI tool for marketers to configure one-to-one email personalization without data scientists, alongside Agentic Standards for AI-powered QA and Br…
- Case Studybraze.com
Klover turned a testing plateau into its biggest open-rate wins with Braze Content Optimizer
Klover, a financial services company, used Braze Content Optimizer to break a three-year testing plateau on two high-value push notifications, achieving open-rate lifts of up to 47.3% and 22.7% respec…
- Integrationbraze.com
Configuring Google Cloud for Workload Identity Federation
Braze now supports Google Cloud data ingestion (BigQuery and GCS) using Workload Identity Federation (WIF), replacing service account keys with short-lived AWS-based credentials. The setup restricts a…
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