Ce que Semrush a publié en 2025

Semrush Enterprise AI Optimization Adds Persona-Based Prompt Generation

Semrush Launches Official App in ChatGPT, Offering Users Direct Access to Semrush Data

Adobe to Acquire Semrush

Semrush has announced a new brand identity aimed at positioning itself as a leader in the AI-driven search era. The rebranding effort reflects the company’s strategic shift to emphasize its capabiliti…

Rewriting the U.S. Ecommerce Playbook: Trade Wars, AI, and the Battle for Consumer Confidence

Semrush announced a free webinar titled 'Rewriting the U.S. Ecommerce Playbook,' focusing on how AI, tariffs, and consumer trust are reshaping the ecommerce landscape. The event targets businesses nee…

Rachel Handley

The article is a profile of Rachel Handley, a Senior Content Writer at SEMrush with over 12 years of experience in content marketing and SEO. Previously, she served as Head of Content at a digital mar…

Sydney Go

Sydney Go, a Semrush blog editor with over a decade of content experience, has authored multiple SEO-focused articles for the company’s blog. These include guides on Enterprise SEO, Total Addressable …

Semrush AI Overviews Study: What 2025 SEO Data Tells Us About Google’s Search Shift

Semrush’s 2025 study shows AI Overviews (AIOs) now trigger for 16% of Google searches, up from earlier low-risk long-tail queries to include commercial, transactional, and navigational intents. Indust…

Google Search expands agentic capabilities with information agents and Universal Cart

Google introduced information agents that continuously monitor the web for users and Universal Cart, a unified shopping hub aggregating products from multiple retailers. Both roll out this summer, wit…

How to find and fix what AI gets wrong about your brand

AI tools like ChatGPT and Google AI Overviews often spread misinformation about brands due to outdated or conflicting third-party sources. Semrush introduces its AI Visibility Toolkit to monitor and c…

Link Building for SEO: A Guide to the Basics

The article explains link building as a critical SEO strategy where acquiring high-quality backlinks from authoritative and relevant websites can significantly boost organic search rankings. Google tr…

How to turn Claude Code into your SEO analyst (with Semrush data)

Semrush launched an MCP (Model Context Protocol) integration allowing Claude Code to access Semrush’s competitive intelligence data directly. This enables users to build live SEO dashboards combining …

Fintech AI search case study: 4 lessons from Wise.com

Semrush’s blog post examines how Wise.com leads in AI search visibility within fintech, outperforming competitors like PayPal and Remitly. The analysis highlights Wise’s strong SEO, data-driven pages,…

Google’s Universal Commerce Protocol capabilities expand to main SERP

Google’s Universal Commerce Protocol (UCP) now enables direct purchases from search results via a 'Buy' button, initially visible only for Wayfair listings. The feature leverages Google Pay and retail…

What is prompt tracking? (+ 4 prompt types to track)

Semrush defines prompt tracking as monitoring AI system inputs and outputs to assess how brands are represented during customer decision moments. It introduces a prompt portfolio framework with four t…

How to do YouTube keyword research: A complete 2026 guide

What is a lead generation funnel? And how to build one

How We're Driving LLM Visibility at Semrush

Semrush revealed it nearly tripled its AI share of voice from 13% to 32% in one month by implementing a new LLM visibility strategy using its own Enterprise AIO toolkit. The approach focused on bottom…

Brand Mentions: Complete Guide to Tracking, Measuring & Optimizing

Brand mentions—any online reference to a company, product, or service—directly influence search visibility, AI recommendations, and audience perception. Linked mentions drive referral traffic and SEO,…

Attribution gap in agentic search: how to close it

AI tools like ChatGPT and Google AI Mode are reshaping buying decisions but leave no trace in analytics, creating a 'dark traffic' attribution gap. Query fan-out and agentic commerce further obscure i…

How to measure and report on AI search visibility (what actually matters)