Top updates from 2025
November 2025
- semrush.com
Adobe to Acquire Semrush
Semrush has announced a new brand identity aimed at positioning itself as a leader in the AI-driven search era. The rebranding effort reflects the company’s strategic shift to emphasize its capabiliti…
- Eventlp.semrush.com
Rewriting the U.S. Ecommerce Playbook: Trade Wars, AI, and the Battle for Consumer Confidence
Semrush announced a free webinar titled 'Rewriting the U.S. Ecommerce Playbook,' focusing on how AI, tariffs, and consumer trust are reshaping the ecommerce landscape. The event targets businesses nee…
September 2025
- semrush.com
Rachel Handley
The article is a profile of Rachel Handley, a Senior Content Writer at SEMrush with over 12 years of experience in content marketing and SEO. Previously, she served as Head of Content at a digital mar…
March 2025
- semrush.com
Semrush AI Overviews Study: What 2025 SEO Data Tells Us About Google’s Search Shift
Semrush’s 2025 study shows AI Overviews (AIOs) now trigger for 16% of Google searches, up from earlier low-risk long-tail queries to include commercial, transactional, and navigational intents. Indust…
January 2025
- semrush.com
GA4 adds AI Assistant channel for referral tracking
Google Analytics 4 (GA4) introduced a new 'AI Assistant' channel in Default Channel Group reports to automatically track and classify traffic from AI assistants. The update assigns a new 'ai-assistant…
- semrush.com
How to optimize for the agentic web: a guide for marketers
The agentic web enables AI tools like ChatGPT and Perplexity to browse, evaluate, and act on websites on behalf of users, changing how brands are discovered and chosen. Businesses must optimize their …
- semrush.com
Brand Mentions: Complete Guide to Tracking, Measuring & Optimizing
Brand mentions—any online reference to a company, product, or service—directly influence search visibility, AI recommendations, and audience perception. Linked mentions drive referral traffic and SEO,…
- semrush.com
Agentic search: How AI agents will decide which brands get found
Search is undergoing a fundamental shift with the rise of agentic search, where AI agents no longer just retrieve information but actively research, evaluate, compare, and even take action on behalf o…
- semrush.com
Fintech AI search case study: 4 lessons from Wise.com
Semrush’s blog post examines how Wise.com leads in AI search visibility within fintech, outperforming competitors like PayPal and Remitly. The analysis highlights Wise’s strong SEO, data-driven pages,…
- semrush.com
How to turn Claude Code into your SEO analyst (with Semrush data)
Semrush launched an MCP (Model Context Protocol) integration allowing Claude Code to access Semrush’s competitive intelligence data directly. This enables users to build live SEO dashboards combining …
- semrush.com
Google to add AI performance report to Merchant Center
Google introduced a new AI performance insights report in Merchant Center to track visibility across AI-powered shopping experiences like AI Mode and Gemini. The report, rolling out in select countrie…
- semrush.com
Attribution gap in agentic search: how to close it
AI tools like ChatGPT and Google AI Mode are reshaping buying decisions but leave no trace in analytics, creating a 'dark traffic' attribution gap. Query fan-out and agentic commerce further obscure i…
- semrush.com
How to find and fix what AI gets wrong about your brand
AI tools like ChatGPT and Google AI Overviews often spread misinformation about brands due to outdated or conflicting third-party sources. Semrush introduces its AI Visibility Toolkit to monitor and c…
- semrush.com
Link Building for SEO: A Guide to the Basics
The article explains link building as a critical SEO strategy where acquiring high-quality backlinks from authoritative and relevant websites can significantly boost organic search rankings. Google tr…
- semrush.com
Google’s Universal Commerce Protocol capabilities expand to main SERP
Google’s Universal Commerce Protocol (UCP) now enables direct purchases from search results via a 'Buy' button, initially visible only for Wayfair listings. The feature leverages Google Pay and retail…
- semrush.com
What is prompt tracking? (+ 4 prompt types to track)
Semrush defines prompt tracking as monitoring AI system inputs and outputs to assess how brands are represented during customer decision moments. It introduces a prompt portfolio framework with four t…
- semrush.com
Google Search expands agentic capabilities with information agents and Universal Cart
Google introduced information agents that continuously monitor the web for users and Universal Cart, a unified shopping hub aggregating products from multiple retailers. Both roll out this summer, wit…
- semrush.com
I rebuilt our content update pipeline in Claude Code. Here's why.
Semrush replaced an n8n-based workflow with a Claude Code agent to automate research and drafting for updating thousands of blog posts. The new pipeline produces consistent, high-quality drafts that a…
- semrush.com
Ecommerce AI SEO: How to optimize online stores for LLMs
AI systems now retrieve, compare, and purchase products directly, bypassing traditional search results. Ecommerce brands must optimize for AI crawlers, deepen product schema, and enable agentic commer…
- Featuresemrush.com
Google Search Console adds social and video reports
Google Search Console introduced platform properties to track how social and video content from Instagram, TikTok, X, and YouTube performs in Google Search and Discover. This provides first-party perf…
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