What Semrush shipped in 2025

Semrush Enterprise AI Optimization Adds Persona-Based Prompt Generation

Semrush Launches Official App in ChatGPT, Offering Users Direct Access to Semrush Data

Adobe to Acquire Semrush

Semrush has announced a new brand identity aimed at positioning itself as a leader in the AI-driven search era. The rebranding effort reflects the company’s strategic shift to emphasize its capabiliti…

Rewriting the U.S. Ecommerce Playbook: Trade Wars, AI, and the Battle for Consumer Confidence

Semrush announced a free webinar titled 'Rewriting the U.S. Ecommerce Playbook,' focusing on how AI, tariffs, and consumer trust are reshaping the ecommerce landscape. The event targets businesses nee…

Rachel Handley

The article is a profile of Rachel Handley, a Senior Content Writer at SEMrush with over 12 years of experience in content marketing and SEO. Previously, she served as Head of Content at a digital mar…

Sydney Go

Sydney Go, a Semrush blog editor with over a decade of content experience, has authored multiple SEO-focused articles for the company’s blog. These include guides on Enterprise SEO, Total Addressable …

Semrush AI Overviews Study: What 2025 SEO Data Tells Us About Google’s Search Shift

Semrush’s 2025 study shows AI Overviews (AIOs) now trigger for 16% of Google searches, up from earlier low-risk long-tail queries to include commercial, transactional, and navigational intents. Indust…

What is SEO? A complete guide to search engine optimization

Fintech AI search case study: 4 lessons from Wise.com

Semrush’s blog post examines how Wise.com leads in AI search visibility within fintech, outperforming competitors like PayPal and Remitly. The analysis highlights Wise’s strong SEO, data-driven pages,…

Google completes its June 2026 spam update rollout

Ecommerce AI SEO: How to optimize online stores for LLMs

AI systems now retrieve, compare, and purchase products directly, bypassing traditional search results. Ecommerce brands must optimize for AI crawlers, deepen product schema, and enable agentic commer…

How to turn Claude Code into your SEO analyst (with Semrush data)

Semrush launched an MCP (Model Context Protocol) integration allowing Claude Code to access Semrush’s competitive intelligence data directly. This enables users to build live SEO dashboards combining …

Google brings Preferred Sources to AI Overviews and AI Mode

Google to add AI performance report to Merchant Center

Google introduced a new AI performance insights report in Merchant Center to track visibility across AI-powered shopping experiences like AI Mode and Gemini. The report, rolling out in select countrie…

Attribution gap in agentic search: how to close it

AI tools like ChatGPT and Google AI Mode are reshaping buying decisions but leave no trace in analytics, creating a 'dark traffic' attribution gap. Query fan-out and agentic commerce further obscure i…

What are URL parameters? A guide on how to use them

How to decide which AI search prompts to track

How to find and fix what AI gets wrong about your brand

AI tools like ChatGPT and Google AI Overviews often spread misinformation about brands due to outdated or conflicting third-party sources. Semrush introduces its AI Visibility Toolkit to monitor and c…

Link Building for SEO: A Guide to the Basics

The article explains link building as a critical SEO strategy where acquiring high-quality backlinks from authoritative and relevant websites can significantly boost organic search rankings. Google tr…

12 SEO writing tips to earn visibility [2026]