Ce que Semrush a publié en mars 2026

Enterprise Site Intelligence Adds Crawler Profiles for AI Agents and Search Bots

What Is an AI Agent? (And What AI Agents Mean for Your Brand’s Visibility)

The article introduces AI agents as autonomous systems capable of researching, evaluating, and acting on behalf of users. It emphasizes their growing importance for brand visibility in digital spaces,…

The agentic web: How AI agents decide which brands make the cut

The article introduces the concept of the 'agentic web,' where AI agents autonomously browse, compare, and purchase products on behalf of customers. This shift fundamentally changes how brands must ap…

How to measure brand awareness: 9 methods that matter

The article introduces methods to measure brand awareness online, emphasizing tracking brand mentions and monitoring AI search visibility. It highlights the importance of understanding how a brand is …

Win in search,era after era

Semrush has launched Semrush One, a unified platform merging traditional SEO metrics with AI-driven search insights to help marketers track, optimize, and win visibility across both Google and AI sear…

What 3,900 SEO Job Listings Reveal for 2026: Experiments, AI, and Six-Figure Salaries

A study analyzing 3,900 SEO job listings reveals significant shifts in the SEO career landscape by 2026, driven by AI adoption, experimentation, and evolving responsibilities. Salaries are adjusting t…

What Are Backlinks in SEO & How Do I Get Them?

Backlinks—links from external websites to your site—are a critical signal for search engines and AI systems to assess a website’s authority and trustworthiness, directly impacting search rankings. Goo…

13 Free SEO Tools to Boost Rankings & Traffic

Semrush has expanded its suite of free SEO tools to help users navigate the AI-driven search landscape, introducing 13 new tools that address critical areas like AI visibility, keyword research, techn…

Be found everywhere search happens

Semrush has launched Semrush One, a unified platform integrating SEO and AI visibility tools to help brands dominate search across traditional and AI-driven channels. The platform leverages 17 years o…

What Is a Competitive Analysis? (with Template + Examples)

Competitive analysis is a strategic process for researching competitors’ business strategies—including product, marketing, and sales approaches—to inform and improve one’s own business strategy. The m…

How to Find Content Ideas with Semrush

The article explains how Semrush enables users to generate content ideas for blogs, social media, and email campaigns by leveraging data-driven insights. It emphasizes turning a single topic into a st…

20 marketing KPIs to track & improve in 2026

The article highlights key marketing Key Performance Indicators (KPIs) that businesses should track to measure success. It emphasizes the importance of AI visibility, which refers to how prominently a…

AI visibility: What it is and how to grow yours in 2026

The article introduces the concept of 'AI visibility,' defined as the frequency with which a brand appears in AI-generated answers. It emphasizes the importance of measuring and improving this visibil…

Will Google replace your landing pages with AI versions?

Google has filed a patent for a system that automates the creation of landing pages using AI, replacing traditional brand-controlled landing pages. The patent outlines a process where AI generates lan…

Universal Commerce Protocol (UCP): What You Need to Know

Google’s Universal Commerce Protocol (UCP) received an update in March 2026, marking a significant evolution in its framework for digital commerce. The update introduces new capabilities aimed at enha…

Tushar Pol

Google’s Universal Commerce Protocol (UCP) was updated in March 2026, introducing changes that businesses must prepare for. The update impacts how ecommerce and B2B companies optimize for search and c…

Google’s releasing Google-Agent: Here’s what to know

Google has added a new 'Google-Agent' entry to its user-triggered fetchers documentation, signaling an upcoming feature or tool within its ecosystem. While details remain sparse, the inclusion in offi…

12 SEO Techniques to Boost Your Visibility and Traffic [2026]

The article outlines 12 SEO techniques projected for 2026, emphasizing three key areas: optimizing for AI-driven search, addressing technical SEO issues, and earning brand mentions to enhance visibili…

Top 10 Marketing Conferences to Attend in 2026

The article lists the top 10 marketing conferences to attend in 2026, providing key details such as dates, pricing, and unique value propositions for each event. It serves as a guide for professionals…

How One Fractional CMO Uses Semrush One to Layer SEO and AEO Into One Growth Strategy

David Haas enabled Frenos to achieve a dramatic increase in visibility, growing from near-zero to 18% in just six months through a targeted SEO and AI-driven strategy. The case study highlights the pr…

How to Make the Most of the Free 7-Day Semrush One Trial

Semrush has introduced a free 7-day trial for its Semrush One product, allowing users to access meaningful search visibility insights without cost. This trial is designed to help potential customers e…

How to Build Your Own Google Analytics Custom Dashboards

The article outlines three methods for creating dashboards in Google Analytics 4 (GA4) to monitor essential website metrics. It emphasizes the importance of customizable dashboards for tracking perfor…

16 Ecommerce Product Page Examples + Best Practices

The article defines product pages as webpages specifically designed to drive online purchases and provides 16 examples for reference. It does not describe any changes, updates, or new features to Semr…

Alex Lindley

Alex Lindley, a managing editor with over a decade of experience in SaaS, tech, ecommerce, and digital publishing, has joined SEMrush. Lindley specializes in developing editorial systems that integrat…

SEO

The webpage provides a comprehensive overview of search engine optimization (SEO) strategies, covering foundational concepts such as on-page, off-page, technical, and local SEO, as well as keyword res…

On-page SEO

This Semrush blog category page provides an overview of on-page SEO, emphasizing its role in improving webpage relevance and performance for both traditional and AI-driven search engines. It highlight…

Semrush Unified Intelligence Sweeps G2 Spring 2026 Reports with #1 Rankings in 6 Categories

Semrush announced the expansion of its Enterprise AIO AI Shopping Report to integrate with ChatGPT and Google AI Mode, marking a strategic move to enhance its AI-driven analytics capabilities across m…

What Is On-Page SEO? And How to Do It

The article defines on-page SEO as the practice of optimizing webpage content to enhance performance in both traditional and AI-driven search engines. It emphasizes that effective on-page SEO involves…

Generative Engine Optimization: A Practical Guide

The article introduces Generative Engine Optimization (GEO), a strategy designed to improve visibility in AI-powered search results. Unlike traditional SEO, which focuses on ranking in standard search…

Competitor Ad Spend: How to Analyze Rivals’ Budgets

The article introduces a tool or feature that allows users to analyze competitors' advertising expenditures, enabling smarter budget planning. By leveraging this data, businesses can benchmark their a…

20 Best Search Engines Compared

The article presents a curated list of search engines, including international and privacy-focused options. It serves as a resource for users seeking alternatives to mainstream search engines, highlig…

6 Ways to Build a Search Everywhere Optimization Strategy for 2026

The article introduces the concept of 'Search Everywhere Optimization,' emphasizing the need for businesses to expand their visibility beyond traditional search engines like Google. It argues that mod…

AI Search Trends for 2026 & How You Can Adapt to Them

Key AI search trends include growth in more complex queries and decreases in click-through rates.

How to Optimize Content for AI Search Engines [2026 Guide]

Learn how to get cited by AI search engines like ChatGPT and Google in 7 straightforward steps.

How to Do Keyword Research in 2026 (6 Ways + Framework)

Learn 6 ways to do keyword research to find relevant terms you can use on your site to grow visibility.

Google Knowledge Panel: What It Is & How to Get One

Knowledge panels show up in Google SERPs and can help you increase brand trust. Here’s how to earn one.

How One SEO Consultant Turns Semrush’s AI Sentiment Insights into Traffic and Visibility

How do AI search engines describe your brand—and what happens if they get it wrong? In this case study, Czech SEO specialist Zbyněk Fridrich shares the exact workflow he uses to improve organic search…

Search Has Changed. And So Have We.

Discover why Semrush is evolving its brand — and what the new era of brand visibility means for how marketers compete, get found, and win.

Semrush Unveils New Brand Identity to Command the AI Search Era

Semrush announced a new brand identity at the Spotlight 2026 conference, positioning itself to lead the AI-driven search era. The rebrand introduces updated visuals, messaging, and market positioning …

WebMCP: What It Is, Why It Matters, and What to Do Now

WebMCP is a proposed browser-level web standard that lets any webpage declare its capabilities as structured, callable tools for AI agents.

9 Best Free SEO Courses in 2026

Learn from industry experts with these free SEO courses that teach you how to grow search visibility.

What Is Landing Page Optimization? And How to Do It

Improve conversions with proven landing page optimization best practices. Plus, see real examples.

We Analyzed 89K LinkedIn URLs Cited in AI Search: Here's What Drives Visibility

What makes LinkedIn content appear in AI answers? Our analysis of 89K cited URLs reveals what AI models trust—and how brands can win visibility.

Local AI Visibility:What Works, What's Changed(and How to Profit)

Enterprise AIO Extends AI Shopping Report Across ChatGPT and Google AI Mode

Semrush Enterprise has expanded its AI Shopping Report capabilities to include log file analysis, integrating with ChatGPT and Google AI Mode. This enhancement allows users to analyze server log files…

Semrush Sets New Standard for Digital Brand Visibility with Spotlight 2026 Conference

Semrush has unveiled a new brand identity aimed at positioning itself as a leader in the AI Search Era. The rebranding effort signals a strategic shift to emphasize AI-driven capabilities, likely inte…

Semrush Announces Fourth Quarter and Full Year 2025 Financial Results

Semrush has announced a new brand identity aimed at positioning itself as a leader in the AI-driven search era. The rebranding initiative reflects the company’s strategic pivot to emphasize AI capabil…