Ce que Semrush a publié en avril 2026

6 Semrush tools to monitor AI Overviews in your niche

Semrush introduced six tools in its platform to help users track and improve visibility in Google’s AI Overviews, which now reach over two billion monthly users. The tools include Organic Rankings, Po…

Semrush Webinars

Semrush Academy is running a series of free webinars in May 2025, featuring experts like Fernando Angulo and Noman Ahmad, covering AI-driven SEO, topical authority, local AI visibility, and ecommerce …

AI Visibility Essentials with Semrush

Semrush introduced a free course, *AI Visibility Essentials with Semrush*, teaching marketers how to adapt SEO for AI-driven search. The course covers tracking prompts instead of keywords, optimizing …

FAQ for Customers: Adobe Acquires Semrush

Semrush confirms Adobe's acquisition through a customer-facing FAQ page, addressing potential implications for existing customers.

Adobe finalized its acquisition of Semrush, a leading SEO and brand visibility platform. The deal aims to strengthen Adobe’s customer experience (CX) enterprise offerings by integrating Semrush’s tool

Ask Me Anything About AI Visibility — Track Your Brand Across ChatGPT, Perplexity & Google AI

Semrush announced a free webinar titled 'Ask Me Anything About AI Visibility' focused on tracking brand presence across ChatGPT, Perplexity, and Google AI. The event is scheduled for April 2026 and ai…

We analyzed billions of web visits: How AI is reshaping traffic channels

We analyzed billions of visits across 50,000+ sites to understand which traffic channels are growing, which are declining, and how the mix is shifting across industries.

Margarita Loktionova

Semrush released multiple data-backed studies analyzing AI’s impact on search traffic, SEO job market trends, and local search strategies. Findings suggest AI content quality matters more than its ori…

SaaS AI search optimization: The 8-step playbook

Earn citations in ChatGPT, Perplexity, and Google‘s AI Overviews with an 8-step SaaS playbook covering schema, llms.txt, and common pitfalls.

Why AI Is Citing Third-Party Sources Instead of Your Site?

Learn how AI tools like ChatGPT & Perplexity choose and cite sources. Check if your site is in sources and what to do if it’s not.

How to find low-competition keywords with Semrush

Semrush published a guide detailing how users can leverage its tools—including Keyword Magic Tool, Keyword Gap, and Keyword Strategy Builder—to identify low-competition keywords for SEO. The article i…

How to use Semrush for keyword research

Semrush published a guide detailing how to use its tools for keyword research, emphasizing both traditional search and AI-driven visibility. The guide highlights Semrush’s suite of tools—Organic Ranki…

Brenna Kelly

Semrush published a guide by Brenna Kelly explaining how to use Semrush for keyword research, including tracking AI Overviews. The article highlights that a free Semrush account allows users to resear…

10 link building strategies that still work in 2026

The article outlines 10 link-building strategies aimed at enhancing brand authority and search visibility. It provides actionable tactics for improving SEO performance through backlink acquisition, th…

How to Get Backlinks in 2026: 10 Tactics That Actually Work

The article outlines 10 tactics for acquiring backlinks, including identifying unlinked brand mentions and repairing broken backlinks. These strategies aim to improve search engine rankings by enhanci…

How to Perform a Complete SEO Audit in 20 Steps

Semrush published a guide on performing a complete SEO audit for 2026, emphasizing a step-by-step checklist to improve search rankings, address technical issues, and enhance AI visibility. The guide t…

What Is Answer Engine Optimization? And How to Do It

Semrush introduced the concept of 'Answer Engine Optimization' (AEO), focusing on optimizing brands to appear in AI-generated answers. This shift from traditional SEO aims to ensure visibility in AI-d…

Sergei Bezdorozhev

The article discusses Google’s Knowledge Graph, an information database containing entity details, and provides guidance on optimizing for it. It also includes resources on ecommerce product page exam…

How to do a website audit in 2026 (+ free tracker)

Semrush introduces a comprehensive website audit tool that evaluates SEO performance, AI visibility, and user experience. The tool helps identify technical issues, content gaps, and opportunities to i…

Google Knowledge Graph: What it is & why it matters

Google’s Knowledge Graph is an entity-based information database that enhances search results by providing structured data about people, places, and things. Optimizing for it involves ensuring accurat…

Google rolls out worldwide agentic restaurant booking via AI Mode

Google has made agentic restaurant booking available globally through its AI mode, enabling users to make reservations directly via AI interactions. This feature allows AI assistants to autonomously b…

Ana Camarena

Ana Camarena has been appointed to lead Semrush’s Organic Content team, where she previously scaled blog production while maintaining quality and driving significant content growth. With over a decade…

Cecilia Meis

Cecilia Meis, a senior editor and strategist with over 12 years of experience, has joined Semrush as a contributor, bringing expertise in editorial strategy, SEO, and digital marketing. Her work inclu…

5 Ways to Increase Your Website Authority in 2026

The article outlines strategies to increase a website's domain authority, emphasizing the importance of quality backlinks and targeted keyword optimization. It highlights that domain authority is a ke…

Local Keyword Research for SEO: What It Is & How to Do It

Local keyword research is now critical for improving visibility in local search and Maps, as businesses must target high-intent terms to attract nearby customers. The article emphasizes the importance…

Shape marketing while boosting your income

Semrush has launched or expanded its Affiliate Program, offering marketers, content creators, and industry professionals a new revenue stream by promoting its SaaS marketing tools. The program rewards…

Where Visibility in AI Becomes Clear ROI

Semrush has launched AI Optimization (AIO), a new platform solution designed to help brands track, measure, and improve their visibility in AI-driven search and large language model (LLM) responses. A…

Power Growth with Holistic Crawl and Search Data

Semrush has introduced Site Intelligence, a new enterprise-level solution designed to bridge the gap between technical SEO performance and real-world search data. The platform addresses critical gaps …

Become a Semrush Ambassador

Semrush has launched an Ambassador Program designed to engage experienced digital marketing professionals who actively use its tools. The program targets practitioners with 5+ years of experience, act…

Semrush has expanded its Affiliate Program, offering commissions for referrals that generate first purchases or free trials. The program targets content publishers, educators, video creators, social m

The 11 Best Local SEO Tools in 2026

The article lists the 11 best local SEO tools, highlighting key platforms such as Google Business Profile, Review Management, and Position Tracking. It emphasizes the importance of these tools for bus…

10 Best Website Traffic Analysis Tools for 2026 (Features & Pricing)

The article introduces a list of paid and free website traffic analysis tools designed to help users evaluate site performance and understand user behavior. It highlights the importance of these tools…

Vlado Pavlik

Vlado Pavlik, Content Operations Lead at Semrush, has over a decade of experience in SEO, content strategy, and website development. He previously led content initiatives at Mangools, where his strate…

10 Best PR Tools for Outreach, Distribution & Monitoring

The article highlights the top PR tools available, specifically naming Semrush’s AI PR Toolkit, PitchFriendly, GlobeNewswire, and Media Monitoring. These tools are positioned as leading solutions for …

How to use Google Keyword Planner

Google Keyword Planner, a free keyword research tool within Google Ads, remains a critical resource for marketers, though its limitations compared to alternatives like Semrush are now more explicitly …

Competitive intelligence 101: What it is & how to gather it

The article defines competitive intelligence as the process of gathering and analyzing information about competitors, market trends, and industry dynamics to inform strategic decision-making. It empha…

ChatGPT traffic analysis: Insights from 17 months of clickstream data

Analysis of clickstream data indicates that ChatGPT is significantly altering user search behaviors and web traffic patterns. The study highlights a shift in how users interact with search engines, wi…

Leigh McKenzie

Leigh McKenzie, a visibility expert, focuses on helping brands improve their discoverability across Google, AI search systems, and other modern discovery platforms. His work emphasizes practical tacti…

Success Stories

The provided content is a webpage from Semrush's 'Stories' section, primarily listing navigation links, product categories, and an upcoming event announcement. The most notable change is the announcem…

Does AI content rank well in search? [Survey + Data study]

A study by Semrush analyzed 42,000 blog posts to determine whether AI-generated content ranks on Google. The findings suggest that the use of AI tools itself is not the primary factor in ranking succe…

The 9 Best LLM Monitoring Tools for Brand Visibility in 2026

The article presents a curated list of the nine best LLM (Large Language Model) monitoring tools, emphasizing their features, pricing, and capabilities to help users track their AI presence. It serves…

8 Best AI SEO Tools for 2026 (Tested Firsthand)

The article presents a curated list of AI-powered SEO tools designed to enhance visibility tracking, content optimization, and workflow automation. It emphasizes real-world testing and expert evaluati…

Carlos Silva

The content highlights Carlos Silva’s role as a content marketer at Semrush, focusing on AI-enhanced digital marketing strategies. It emphasizes his expertise in content strategy, SEO, and AI-assisted…

AI content optimization: The complete guide

The article defines AI content optimization as the use of AI tools to enhance content performance. It highlights that AI can analyze and improve various aspects of content, such as readability, SEO, a…

The Content SEO Manager: How a brand-new role took over content marketing [Study]

A Semrush study of 8,000 US content marketing job listings found the 'Content SEO Manager' role now accounts for 20% of listings, tying Content Creator as the top title. The role combines SEO, AI-driv…