Ce que Sproutsocial a publié en avril 2026

The difference between social media monitoring vs. social media listening

Sprout Social clarifies the distinction between social media monitoring (tracking mentions) and listening (analyzing sentiment and trends) as complementary strategies. Monitoring is reactive and tacti…

Customer joy is our priority

Sprout Social features 30,000+ customers including Evernote, Subaru, and NBC Universal, alongside case studies and testimonials highlighting platform benefits like reduced response times and increased…

How Sprout Social helps the Chicago Bulls take its social media game to the next level

The Chicago Bulls use Sprout Social’s publishing, analytics, and listening tools to manage global fan engagement across 50+ sponsor partnerships. The platform enables real-time performance tracking, a…

A Global View of Campus: Powering Marquette’s Social Ecosystem With Sprout

Marquette University uses Sprout Social to manage 76 social profiles across departments, enabling collaboration, real-time case assignment, and audience segmentation. The platform’s analytics helped s…

Case Studies

Sprout Social published a collection of case studies showcasing how brands like Honda, Care to Beauty, and ScottsMiracle-Gro leverage its platform for social media strategy, influencer marketing, and …

How Sprout Social helped Ivanti quickly create a best-in-class brand ambassador program

Ivanti revamped its brand ambassador program using Sprout Social’s Employee Advocacy tool, increasing monthly reach from 1 million to 17 million and adoption from 17% to 46% in one month. The program …

How Benefit turns cosmetics into connection using Sprout Social

Benefit Cosmetics uses Sprout Social’s analytics and engagement tools to optimize its social media strategy across 2,000+ stores in 30+ countries. The platform helps the brand track KPIs, compare comp…

How Leading Record Company Big Machine Label Group Cuts Through the Noise on Social Media Using Sprout Social

Big Machine Label Group (BMLG) uses Sprout Social to manage social media for its artists, including Taylor Swift and Reba McEntire, by streamlining publishing, tagging, and reporting. The platform hel…

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Employee Advocacy Security

Your business strategy is only as good as yourtech stack

Sprout Social significantly expanded its integration ecosystem, adding support for Bluesky, Threads, Tumblr, and Reddit alongside existing platforms like Facebook, Instagram, and TikTok. New integrati…

Events & Appearances

Data Reports

Social Intelligence

Will social media bans reshape the future of marketing?

Lawmakers worldwide are enacting or considering social media bans for users under 16, with Australia, Indonesia, Malaysia, and France already implementing strict age-verification laws. These changes f…

How to build long-term influencer partnerships that drive real business value

Sprout Social’s guide argues brands should shift from one-off influencer campaigns to long-term partnerships for stronger trust and ROI. It highlights how consistent creator use of a product compounds…

Social media demographics Australia: 2026 age & user statistics

Australia’s December 2025 under-16 social media ban removed an entire age group, reshaping platform demographics and forcing marketers to rethink strategies. Gen Z (16+) now dominates TikTok and Insta…

Social media management pricing for businesses in 2026

Sprout Social released a comprehensive guide outlining social media management costs, including agency vs. freelancer pricing, ad campaign budgets, and software investments. The post emphasizes aligni…

The Arboretum IRL - Asheville Meetup

Meetup Tue, Jun 30, 2026, 21:00 The Arboretum IRL - Asheville Meetup

The Arboretum IRL - NYC Meetup

Meetup Thu, Jun 25, 2026, 20:30 The Arboretum IRL - NYC Meetup

The Arboretum IRL - Raleigh Meetup

Meetup Wed, Jun 24, 2026, 21:00 The Arboretum IRL - Raleigh Meetup

The Arboretum IRL - Houston Meetup

Meetup Thu, Jun 4, 2026, 22:00 The Arboretum IRL - Houston Meetup

Breaking Ground - Q2 2026

Sprout Customer Webinar Wed, May 13, 2026, 15:00 Breaking Ground - Q2 2026

How to perform a social media competitive analysis (+ free template)

8 best practices for optimizing your social media workflow

Sprout Social argues traditional social media workflows are obsolete due to platform fragmentation and AI-driven changes. It introduces eight best practices for predictive, scalable workflows, emphasi…

Social Media Benchmarks for Logistics Brands

Social Media Benchmarks for Logistics Brands How are others benchmarking social performance against competitors specifically in the logistics space?Do you primarily use tools like Sprout Social f... M…

Covering a “team of one” social media manager on leave — how did you do it?

Covering a “team of one” social media manager on leave — how did you do it? I’m a team of one leading social, and I’ll be going on a 12-week leave this summer. We’re currently planning coverage, and i…

Trendjacking: How to get it right (by doing it less)

Sprout Social’s analysis reveals mixed consumer sentiment toward brand trendjacking, with 40% approving and 33% finding it embarrassing. The article argues for balancing trending content with original…

The complete guide to social media community management

Pricing change detected for Sproutsocial

Pricing updated for Sproutsocial: - Standard: promotion changed — Try Sprout free for 30 days (No credit card required. Annual billing.) - Professional: promotion changed — Try Sprout free for 30 days…

Pricing updated for Sproutsocial: - Standard: promotion changed — Try Sprout free for 30 days - Professional: promotion changed — Try Sprout free for 30 days - Advanced: promotion changed — Try Sprout

What are social media content pillars? (plus examples to get you started)

Sprout Social explains social media content pillars as core themes guiding brand strategy to maintain focus, consistency, and alignment with goals. Authenticity and human-generated content are priorit…

From guesswork to growth: How Crafty built a data-driven content engine

From guesswork to growth: How Crafty built a data-driven content engine Forum|Forum|6 days ago 113 2

Accessible technology: How Sprout Social is championing WCAG 2.1 AA compliance

Sprout Social announced it will achieve WCAG 2.1 AA accessibility compliance by April 24, 2026, aligning with a US government mandate. The company launched a unified navigation system as the foundatio…

Government

Sprout Social published a collection of government-focused resources highlighting its commitment to accessible technology through WCAG 2.1 AA compliance and tools tailored for government agencies. The…

WhatsApp marketing for small business: Strategies that work

Sprout Social published a guide on using WhatsApp for small business marketing, highlighting its role as a high-trust, high-engagement channel for driving sales and customer support. The article empha…

Mastering social media for retail through storytelling and influence

Social media’s role in retail has shifted from a digital storefront to a dynamic engine for predictive storytelling, influencing every stage of the customer journey. Leading retailers now use social t…

How millennials use social media: What marketers need to know

Millennials, born 1981–1996, are regaining cultural relevance as pioneers of social media culture, with 83% planning to interact with brands on social more or the same in 2026—the highest of any demog…

How to use AI brand monitoring for always-on brand health

The rise of AI-driven content creation and search is making traditional brand monitoring obsolete. AI chatbots like ChatGPT and Google AI Overviews now shape brand visibility by synthesizing internet-…

How to create AI agents for social media marketing

Sprout Social published a guide on creating AI agents for social media marketing, emphasizing their role in automating multi-step tasks like content generation, trend monitoring, and customer message …

2026 Australian social media statistics: A strategic guide for marketers

Australia’s social media landscape shifted dramatically in 2025 due to a government ban on social media for users under 16, forcing brands to pivot from youth-focused awareness to high-intent adult de…

Reddit marketing: How to reach and connect with your audiences

Reddit has become a critical platform for brands to engage in authentic, community-driven marketing, with over a billion active users and nearly one-third of social users turning to it for niche commu…

Reddit

Sprout Social has published a series of guides and resources focused on Reddit marketing, including strategic advertising, SEO strategies, analytics tools, and social listening techniques. The content…

Other Platforms

20 Instagram trends defining success in 2026

Instagram’s algorithm has fundamentally shifted in 2026, prioritizing content that users share or save over likes, while users grow increasingly skeptical of AI-generated content unless explicitly lab…

How to use social data for target audience analysis

Social media is no longer just a platform for engagement—it has become the primary hub for audience behavior, discovery, and expectations, fundamentally altering how brands must approach target audien…

TikTok for small business: How to scale your strategy and drive ROI

TikTok has evolved from a casual content-sharing platform into a critical search engine and social commerce driver, fundamentally altering how small businesses must approach marketing. The most signif…

UK social media marketing demographics 2026

Social media has evolved into a primary search engine in the UK, with 43% of consumers using it daily for product discovery and trend tracking. This shift is most pronounced among younger demographics…

Pricing updated for Sproutsocial: - Standard: promotion changed — Try Sprout free for 30 days (No credit card required) - Standard: added annual billing at $165.83/mo - Professional: promotion changed

Pricing updated for Sproutsocial: - Standard: new promotion — Try Sprout free for 30 days (No credit card required. Annual billing.) - Professional: new promotion — Try Sprout free for 30 days (No cre

What are AI agents and why do marketers need them now

AI agents represent a transformative shift in social media marketing and customer care, moving beyond generative AI to autonomous systems that plan, execute, and adapt to complete complex tasks with m…

38 Instagram statistics you need to know for 2026 [Updated]

Instagram in 2026 has undergone a transformative shift, becoming a faster, more video-centric, and commercially dominant platform compared to its earlier iterations. The platform now boasts 3 billion …

2026 social media ecommerce trends and statistics: The ultimate guide

The ecommerce landscape has entered a transformative phase dubbed 'Agentic Commerce,' driven by AI-led discovery, social shopping tools, and hyper-efficiency. By 2026, the global ecommerce market is p…

The complete crisis management guide for communication leaders

The article emphasizes the critical importance of crisis management in the digital age, particularly for brands facing reputational threats amplified by social media. It highlights that 67% of Gen Z a…

Corporate Communications

Sprout Social has published a collection of resources focused on corporate communications, crisis management, and social media strategy. The content includes guides on crisis management, brand safety …