Ce que Sproutsocial a publié en mars 2026

Best times to post on X in 2026 [Updated March 2026]

Organic reach on X (formerly Twitter) in 2026 demands strategic timing, not convenience, as the platform’s algorithm prioritizes early engagement to determine content relevance. Sprout Social’s 2026 a…

Best times to post on TikTok in 2026 [Updated March 2026]

The article provides data-driven insights into the optimal times to post on TikTok in 2026, emphasizing the critical role of timing in algorithmic engagement. It highlights that recency is a key drive…

Social media statistics in the UK: The 2026 guide for social intelligence

The UK social media landscape is undergoing a significant shift toward "social search," where consumers increasingly rely on platforms like TikTok, Instagram, and Reddit for discovery and information …

30 LinkedIn statistics that marketers must know in 2026

LinkedIn remains the dominant B2B engagement platform in 2026, with over 1.3 billion members and 1.4 billion monthly website visits, reinforcing its unmatched reach among professional networks. The pl…

Best times to post on LinkedIn in 2026 [Updated March 2026]

The article reveals that LinkedIn engagement is highly time-sensitive, with professionals most active during specific midday, midweek windows. Based on analysis of nearly 2 billion engagements across …

Best times to post on Instagram in 2026 [Updated March 2026]

Instagram’s competitive feed landscape demands strategic timing to maximize reach, as 70% of marketers plan to increase their investment in the platform while 32% of consumers intend to spend more tim…

Best times to post on Facebook in 2026 [Updated March 2026]

The article provides data-driven insights into the optimal times to post on Facebook in 2026, emphasizing that recency and timing are critical for algorithmic engagement and early traction. Based on a…

Best times to post on social media in the UK [Updated March 2026]

The most critical change highlighted in Sprout Social’s 2026 UK Social Media Content Strategy Report is the misalignment between where UK users spend their time on social media and where brands are fo…

Best times to post on social media in Australia [Updated March 2026]

Australian social media engagement patterns have shifted significantly in 2026, with marketers increasingly relying on data-driven strategies to optimize posting times. The most critical change is the…

Pricing change detected for Sproutsocial

Pricing updated for Sproutsocial: - Plan features or structure changed

Pricing updated for Sproutsocial: - Standard: $99/mo -> $199/mo (101% increase) - Professional: $149/mo -> $299/mo (101% increase) - Advanced: $249/mo -> $399/mo (60% increase) - New tier: Enterprise

Pricing discovered for Sproutsocial

Pricing updated for Sproutsocial: - New tier: Standard ($99/mo) - New tier: Professional ($149/mo) - New tier: Advanced ($249/mo)

How to use social listening to find and connect with niche audiences on social media

Social media marketing is undergoing a pivotal shift from mass broadcasting to engaging highly specialized niche communities, as brands prioritize micro-cultures over broad appeal. This strategic pivo…

How to build trust with local government social media strategy

Social media has become a critical communication channel for local governments to engage with constituents, yet a significant gap persists between public expectations and government performance. Accor…

How to craft an effective social media content strategy

Sprout Social has released the '2026 Social Media Content Strategy Report,' outlining key trends and shifts expected to dominate social media content strategies in the coming year. The report emphasiz…

Changing Company Logos for Pride Month and other events

A Sprout Social community member from a mid-sized B2B technology company in San Francisco initiates a discussion about brand practices during Pride Month and other cultural observances. The post asks …

Join the Sprout Social Advocacy Program - Your expertise deserves recognition

Sprout Social has launched the Sprout Social Advocacy Program, a new initiative designed to recognize and amplify the voices of its users. The program provides a dedicated platform for Sprout Social c…

How to use brand safety tools to protect your brand’s reputation

Brand safety tools have evolved beyond traditional ad placement safeguards to now encompass real-time monitoring of organic content, social conversations, and emerging threats like generative AI and d…

Instagram marketing for small business: A strategic guide to sustainable growth

Instagram has evolved from a brand showcase into a critical revenue engine for small businesses, but its potential is often undermined by inefficient, reactive social media strategies. The article arg…

PPR special edition: The best influencer marketing campaigns of 2026 (so far)

Influencer marketing has become a dominant advertising strategy in 2025, outperforming traditional brand content in reach, engagement, and conversion, according to a Q1 2025 Sprout Pulse Survey where …

[Template] Using Social Intelligence to Understand Conversation at Scale

Sprout Social introduces a new Social Intelligence Analysis Deck template designed to help businesses transform raw social media data into actionable executive insights. The template provides a struct…

How Gen Z uses social media and what that means for brands

The article examines how brands must adapt to effectively engage Generation Z (Gen Z) on social media, highlighting a fundamental shift in consumer behavior driven by this digital-native, ethically co…

Take It Outside... or a Coffee Shop

Sprout Social has announced the opening of networking opt-ins for in-real-life (IRL) events, starting with a gathering at Drifter Coffee in Ferndale, MI. The initiative encourages professionals to ste…

Join the conversation | the Arboretum

The provided content does not contain any substantive article or announcement. It consists solely of login prompts, account creation instructions, password reset options, and a file scanning error mes…

Getting Started with Sprout

Sprout Social has opened networking opt-ins for a new webinar titled 'Getting Started with Sprout,' designed to help new users master the platform’s foundational workflows. The session covers account …

Templates & Tools

Sprout Social has expanded its library of free, professional templates and toolkits designed to support social media strategy and execution in 2026. The additions include over 70 AI prompts for social…

Sprout Sessions - NYC

Sprout Social has opened networking opt-ins for its upcoming Sprout Sessions event in New York City, focusing on transforming social data into actionable business intelligence. The event targets socia…

Accounting for Viral Posts in Reporting

A municipal social media manager outlines challenges in reporting viral post performance in Sprout Social, where executive teams demand standardized metrics like average impressions, clicks, and share…

Why the Best AI Use Cases in Marketing Start with Intelligence, Not Creation

Generative AI’s rapid adoption in marketing is creating a critical tension between marketers prioritizing efficiency and consumers craving human-generated content. A 2026 Social Media Content Strategy…

Scale Your Impact With 70+ Professional AI Prompts For Social Media

Sprout Social has launched a new AI Prompt Library featuring over 70 professional-grade prompts across nine strategic pillars, including social media strategy, thought leadership, and performance opti…

Social media interaction: Data-backed strategies to win 2026

The rules of social media interaction have fundamentally shifted by 2026, expanding beyond traditional metrics like likes and comments to include AI-assisted conversations, interactive video, live con…

March Madness marketing: How elite brands can score major points

March Madness has evolved into a cultural and marketing juggernaut, drawing tens of millions of viewers and commanding over $1 billion in ad spend annually. This year’s tournament presents a pivotal o…

Digital Transformation

The article from Sprout Social discusses the evolving role of artificial intelligence (AI) in marketing, emphasizing that effective AI use cases should prioritize intelligence and analytics over conte…

Drive impact from social media, faster. Start free today.

Sprout Social is offering a free 30-day trial of its Professional plan, requiring no credit card for signup. The trial allows users to connect social media profiles and access data to inform business …

YouTube social listening: How to find actionable insights in a video-first world

YouTube social listening is emerging as a critical but underutilized strategy for brands to extract actionable insights from video-first platforms, where traditional social listening methods fall shor…

The state of social media in 2026: Data from Sprout’s latest pulse survey

Social media in 2026 is undergoing a fundamental shift from passive broadcasting to intentional community building, driven by changing consumer expectations and the rise of AI-generated content. The m…

Scaling trust in unowned spaces: How Behaviour Interactive partners with their Reddit community

Behaviour Interactive, the studio behind *Dead by Daylight* with 60 million players, has shifted its community strategy on Reddit from ownership to active participation. Eric Pope, Senior Director of …

Competitive Strategies

The webpage is a collection of articles and guides focused on competitive analysis and social media strategies for businesses. It emphasizes tools and methods for monitoring competitors, leveraging so…

Hiring for 2 Content Creators at Harvard Kennedy School | Cambridge, MA

Harvard Kennedy School’s Office of Communications and Public Affairs is hiring two digital content creators to enhance faculty research visibility through storytelling. The hybrid roles, based in Camb…

Top 7 Traackr alternatives to scale your influencer marketing program in 2026

The article highlights the limitations of legacy influencer marketing tools like Traackr, particularly their inability to scale beyond basic discovery and manual tracking. It argues that modern market…

A guide to choosing the most effective social media networks for your brand

Social media management is evolving as consumer behaviors shift, requiring brands to prioritize platforms based on audience preferences and business goals. The most critical change is the fragmentatio…

Networking opt-ins now open: Balancing AI efficiency and authenticity

Sprout Social has opened its latest round of community networking, focusing on balancing AI efficiency with human authenticity in social strategy. The networking options include Peer to Peer, Mentorsh…

Higher Ed Hub

The content provided is a static page for the Sproutsocial Higher Ed Hub community, which includes login and account creation options. There is no substantive article or news content present on the pa…

Building a martech stack: Eliminating the complexity tax for decision velocity

The article discusses the challenges marketers face with data overload and the need for a strong, clean data foundation to derive meaningful insights. It introduces the concept of a martech stack, whi…

Schedule Threads posts: The definitive guide for brands and businesses

Meta introduced native scheduling for Threads in August 2024, allowing users to schedule posts directly within the Threads or Instagram apps. However, this native scheduling is limited to basic posts …

How to build a strategic YouTube dashboard: A guide to YouTube Studio and beyond

The article discusses the limitations of YouTube Studio's native dashboard for marketing teams and introduces Sprout Social's unified reporting platform as a solution. It highlights that YouTube Studi…

All the features you need

The webpage outlines the features offered by Sprout Social across its various plans. Key features include the Smart Inbox for monitoring and engaging with messages across social networks, brand keywor…

Sprout Social, Inc.

Sprout Social, a global leader in social media management and analytics software, has introduced an AI Prompt Library designed to help social media practitioners generate on-brand content quickly. The…

Sprout Social

The webpage content from Pinterest's Sprout Social page does not provide any specific article or news content to summarize. It appears to be a static page with various sections such as 'Creative Inspi…

How to build your Bluesky strategy: The complete guide for modern brands

Bluesky is a decentralized social network built on the AT Protocol, offering a community-first approach where users control their experience through custom Feeds. Unlike traditional networks, Bluesky …

27 Twitter (X) stats to know in marketing in 2026

The article highlights key statistics and trends about X (formerly Twitter), emphasizing its continued relevance despite recent challenges. X has an estimated potential ad reach of 557 million users, …

Sprout Social is offering a webinar titled 'Getting Started with Sprout' aimed at new users. This expert-led session covers essential workflows to transform Sprout Social into a central operating syst

Social media trends in the UK (2026): A strategic guide for marketers

The article discusses the evolving landscape of social media marketing in the UK, highlighting key trends and strategies for 2026. The most important change is the shift from experimental AI and short…

How to find influencers for your brand’s marketing campaign

The article discusses the importance of influencer marketing and the challenges brands face in finding the right influencers. It highlights that authenticity and topical relevance are more important t…

Future of Marketing

The article discusses various trends and strategies in social media marketing, focusing on the future landscape in 2025 and 2026. It highlights the importance of social intelligence, the rise of virtu…

The role of artificial intelligence in marketing

The article discusses the growing role of artificial intelligence (AI) in marketing, highlighting how AI technologies like natural language processing (NLP), machine learning (ML), and sentiment analy…

Why B2B influencer marketing needs to be part of your strategy

B2B influencer marketing is a valuable strategy that helps cut through the complexity of B2B purchasing decisions by leveraging the credibility of influencers in the industry. In 2025, organic social …

7 best Modash alternatives for influencer and creator management

The article discusses the limitations of Modash, an influencer discovery tool, and highlights the need for a more comprehensive influencer marketing platform. It introduces Sprout Social Influencer Ma…

Best times to post on social media in 2025

The article emphasizes the importance of timing in social media engagement, highlighting that posting at optimal times can significantly impact the success of social campaigns. It presents data-driven…

Business intelligence: What it is and steps to help you build your strategy

Business intelligence (BI) is the process of collecting and analyzing internal and external company data to empower more informed and confident decision-making. BI tools pull company, consumer, and co…

Mastering competitive analysis: a step-by-step guide for businesses (plus template)

The article emphasizes the importance of competitive analysis for businesses, defining it as the evaluation of competitors' strategies, products, and performance to identify market opportunities and s…

What is Customer Care? Tips for Building a Loyal Following

The article emphasizes the importance of customer care in building long-term loyalty and business success. It distinguishes customer care from related concepts like customer service, experience, relat…

Crisis communications: What it is and examples brands can learn from

The article emphasizes the importance of crisis communication, particularly on social media, for brands to manage and mitigate potential reputational damage. It highlights that many companies are unpr…

What is employee advocacy and does it really work?

Employee advocacy transforms employees into brand ambassadors on social media, benefiting both the company and the employees. Sprout Social emphasizes the importance of executive involvement, incentiv…

Facebook Analytics: A guide to Facebook insights

Meta retired its original Facebook Analytics tool in 2021, but comprehensive Facebook metrics reporting is still available through Meta Business Suite, Page Insights, and third-party tools. These plat…

Job Opportunities at FIS

FIS is currently hiring for two social media positions: a Social Media Specialist and a Social Media Director. These roles indicate FIS's focus on expanding and enhancing its social media presence. Th…

Facebook marketing: The complete guide for your brand’s strategy

Facebook remains a crucial platform for building a brand, with approximately 3 billion monthly active users. It is the top platform where most consumers intend to post and share content, followed by I…

46 TikTok stats to inform your 2026 strategy

TikTok remains a dominant force in social media, ranking fifth in monthly active users but leading in engagement with an average rate of 3.73%, far surpassing other platforms. The platform is particul…

11 marketing leaders who put social media first

The article highlights the growing importance of social media in the customer journey, with 67% of marketing leaders recognizing its impact on awareness, 60% on customer acquisition, and 58% on custom…

Higher Education

Sprout Social has published a collection of articles focused on higher education institutions leveraging social media. The content highlights various strategies and success stories from universities s…

How to build a LinkedIn dashboard that proves your social ROI

The article discusses the limitations of the native LinkedIn analytics dashboard and how Sprout Social's unified social media analytics dashboard can transform LinkedIn reporting into a strategic busi…

80+ Social media video statistics marketers need to know in 2026

The article emphasizes the critical role of video content in social media marketing strategies, highlighting that video is no longer a trend but a fundamental component. It notes that brands must adap…

TikTok - Make Your Day

The content provided is a video from TikTok user @sproutsocial. The video appears to be a promotional or educational piece related to social media management, likely showcasing features or tips for us…

How to define an actionable social media ROI for your business

The article emphasizes the importance of measuring social media ROI to demonstrate the value of social media efforts to business leaders. It highlights that less than half of marketing leaders feel co…

AI in social media: 9 ways to scale your impact

The article discusses the evolving role of AI in social media marketing, highlighting its shift from basic content creation to a comprehensive operational engine. AI now automates social listening, se…

Why your entire team needs access to social business intelligence

The article discusses the importance of social business intelligence, which involves transforming social media insights into actionable business strategies. It highlights that while marketing leaders …

39 Facebook statistics marketers should know in 2026

Facebook remains a dominant force in the social media landscape, with 3.070 billion monthly active users worldwide as of 2025. Despite narratives suggesting its decline, the platform continues to comm…

The best Influencity alternatives for marketing leaders in 2026

Sprout Social has rebranded its influencer marketing platform, previously known as Tagger, to Sprout Social Influencer Marketing. This change reflects the company's focus on providing an AI-powered, a…

How to schedule Bluesky posts and drive results with Sprout Social

Sprout Social has introduced a feature to schedule Bluesky posts, addressing the platform's lack of native scheduling capabilities. This update allows brands to draft, schedule, and manage Bluesky con…

Snapchat analytics: How to find the metrics that actually matter

Snapchat analytics, though often seen as a black box, provide valuable insights into content performance and audience engagement. The platform's native analytics tool, Snapchat Insights, offers data o…

Pinterest audit: A step-by-step guide to driving long-term ROI

The article emphasizes the importance of conducting a Pinterest audit to align creative strategy with search intent and technical best practices. Unlike other social platforms, Pinterest content is ev…

The 2026 Social Media Content Strategy Report

Sprout Social's 2026 Social Media Content Strategy Report highlights the challenges marketers face in reaching and engaging audiences due to new networks and algorithm shifts. The report is based on s…

Connect with People

Connect with People Meet peers you’ll enhance your personal brand and professional credibility with.

Welcome Guide

Welcome Guide Learn how to create your profile and navigate the space as you settle in.

The Arboretum IRL - ATL Meetup

Meetup Fri, Mar 20, 2026, 22:00 The Arboretum IRL - ATL Meetup

Sprout Customer Webinar Tue, Mar 10, 2026, 15:00 Getting Started with Sprout

Product Updates

Product Updates Discover what’s new and learn about how to use Sprout to its full potential

Community Overview

Community Overview Explore The Arboretum community and get started here

Original content on social: Harder to find, but more important for brands to nail

The article discusses the growing importance of original content for brands on social media, highlighting that only 56% of social users believe brands produce truly original content. Consumers are inc…

Meta has restricted our placements due to social issues, elections or politics

Meta has restricted ad placements for content related to social issues, elections, or politics, affecting users who run ads in these categories. This change impacts advertisers who previously used aut…

All Networks

Sprout Social has published a comprehensive collection of guides and insights on various social media platforms, including Bluesky, Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, …

How is your Employee Advocacy team structured?

A user is launching a global B2B Employee Advocacy program with 700+ employees using Advocacy by Sprout Social. They are currently in a beta phase with 30 people and are concerned about maintaining mo…

Introducing The Arboretum IRL (+ Our First 2 Meetups!)

Sprout Social is launching a pilot program called 'Arboretum IRL' to bring its online community into the real world. The company is starting with three local meetups in Atlanta, Los Angeles, and Chica…

Impressions data ETA for Bluesky?

Sprout Social is actively working on adding impressions data to their Bluesky reporting, addressing a need raised by a customer. Currently, the lack of impressions data makes it difficult for users to…