Ce que Sproutsocial a publié en septembre 2026

How to get ahead of the holiday social media customer service rush with Sprout

Sprout Social published a holiday customer service guide highlighting that 86% of consumers will use social media for service this season, up from 2025. The post emphasizes social's role in product di…

2026 holiday shopping trends: Tariffs, trust and timing

Sprout Social’s Q3 2026 Pulse Survey finds 78% of consumers will use social more or equally for holiday gift discovery and purchases, with 46% relying on social for ideas. Tariffs and economic concern…

2026 employee advocacy stats to secure C-level buy-in

Sprout Social published 2026 employee advocacy statistics highlighting how advocacy programs drive brand awareness, qualified leads, and talent recruitment. The data emphasizes employee-generated cont…

It’s about social media discoverability, not followers

Sprout Social argues that follower count is no longer the primary metric for social media success, as algorithmic feeds prioritize relevance and non-follower reach. Over 70% of views on platforms like…

How to break through social media saturation in a world of overwhelm

Sprout Social’s blog post examines the impact of social media saturation, driven by 5.5B users, AI-generated content, and algorithmic fragmentation. It highlights how brands like BMC used Sprout’s too…

The best brands on Instagram in 2026 (so far)

Sprout Social’s Social Futures Report spotlights standout Instagram campaigns from 2026, analyzing creative strategies and cultural relevance. The post emphasizes leveraging influencer partnerships, h…

How to measure social media with Google Analytics (GA4)

Sprout Social published a guide on using Google Analytics 4 (GA4) to measure social media performance beyond native platform metrics. It explains how GA4 tracks organic and paid social traffic, sets u…

Pricing change detected for Sproutsocial

Pricing updated for Sproutsocial: - Standard: promotion changed — Free 30-day trial (no credit card required) - Standard: added annual billing at $166/mo (16% off) - Professional: promotion changed — …

Pricing updated for Sproutsocial: - Standard: promotion changed — Try Sprout free for 30 days (No credit card required) - Professional: promotion changed — Try Sprout free for 30 days (No credit card

How to cross-post on social media (the right way)

Sprout Social released a guide on cross-posting social media content, emphasizing tailored adaptation across platforms rather than identical duplication. It highlights benefits like reaching new audie…