What Acquia shipped in April 2026

Acquia DAM Workflow Metadata Sync

Acquia launched a native integration between Acquia DAM and Workflow to automate asset tagging by syncing project metadata. The system reads project and deliverable IDs from filenames to auto-populate…

CMO Breakfast - #BOSTechWeek

Acquia is co-hosting an invite-only CMO breakfast during #BOSTechWeek in Boston, focusing on AI in marketing. The event will feature peer-led discussions on AI deployments, ROI, and challenges, with s…

30 Days to Defensible ADA Governance

The U.S. Department of Justice (DOJ) has finalized a rule requiring WCAG 2.1 AA conformance as a legal requirement for state and local government entities, eliminating the defense of claiming complian…

Stanford WebCamp

Acquia is the Core Sponsor for Stanford WebCamp, a hybrid event scheduled for April 30–May 1, 2026. The event begins with a virtual day focused on foundational sessions and introductory topics, follow…

Launch faster.Get found by AI.

Acquia introduced Acquia Source, an AI-powered platform enabling teams to build, optimize, and scale digital experiences rapidly. It features an AI Site Builder Agent that converts creative briefs int…

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Accessible by Law

The 2024 Final Rule by the DOJ established WCAG 2.1 Level AA as the mandatory digital accessibility standard for state and local governments, replacing prior informal mandates. With over 8,800 ADA law…

FORRESTER: TOTAL ECONOMIC IMPACT (TEI) OF ACQUIA CDP: COST SAVINGS AND BUSINESS BENEFITS

A Forrester Total Economic Impact study commissioned by Acquia found that Acquia CDP delivers a 589% ROI over three years with payback in under six months. The platform’s unified customer view, ML-dri…

Introducing Acquia AI’s Digital Teammates: Create at Scale Without Losing Control

Acquia introduced Acquia AI and a unified command center UI within Acquia Source to help enterprises create content at AI speed while maintaining governance and brand consistency. The updates consolid…

AI: Drupal’s Prometheus or Pandora? Defining the Future of the Community

A Drupal Dev Days talk framed AI as a disruptive force for the Drupal community, comparing it to Prometheus’ gift of fire or Pandora’s box of evils. The discussion emphasized AI’s potential to democra…

Acquia Announces Significant Updates to Acquia Source and Launches Acquia AI

Acquia unveiled Acquia Source as a unified digital command center integrating content management, AI agents, and analytics, and launched Acquia AI for no-code AI agent creation and governance. The pla…

Acquia Recognizes 2026 Engage Award Winners for Digital Excellence

Acquia announced the winners of its 2026 Engage Awards, highlighting customer achievements in digital excellence, AI adoption, and governance. The event also introduced Acquia Source and Acquia AI, an…

The Essential Guide to Visual Content Marketing

The article defines visual content marketing, explains its importance in a crowded digital landscape, and highlights strategies and tools—particularly digital asset management (DAM) systems—to improve…

Events & Webinars

Acquia is hosting several upcoming events and webinars focused on digital experience and Drupal. Notable events include Acquia Engage conferences in Denver, London, and Paris in 2026, as well as Drupa…

DrupalCamp Ottawa 2026

Acquia will sponsor DrupalCamp Ottawa 2026 on May 1 at the Canada Science and Technology Museum, featuring sessions on Drupal 2026 updates, UX design, and content strategy. The event includes networki…

Your DAM Should Understand What You Mean, Not Just What You Typed

Acquia DAM is evolving beyond traditional search with AI-driven capabilities like auto-tagging, natural language search, multi-language support, and color-based filtering. These features automate manu…

Your Next CMS Decision Is Really an AI Decision

Acquia asserts that selecting a CMS is now an AI infrastructure decision, emphasizing structured content as critical for AI agents. It highlights Drupal’s long-standing architectural advantages (struc…

When Every Step Counts: How Three Footwear Giants Mastered Digital Asset Chaos

A panel at Acquia Engage Boston 2025 featured digital asset managers from New Balance, Brooks, and Keen discussing how they transformed DAM systems from operational necessity to competitive advantage.…

Client Challenge

Acquia DAM Task Automation

Acquia introduced Task Automation Native Integration for Acquia DAM, enabling automated metadata population, dynamic asset group assignment, and lifecycle management via the public API. The integratio…

Acquia DAM Workflow Project Automation

Acquia launched an integration between Acquia DAM and Workflow that automates project creation based on DAM metadata or asset expiration dates. When an asset requires a refresh, renewal, or reshoot, t…

14 Tips to Take Better Marketing Photos With Your Smartphone Camera

Acquia published a guide on improving smartphone photography for marketing, emphasizing the growing reliance on smartphone cameras over traditional equipment due to advancements in technology and affo…

AEO Measurement: How Do You Know if You’re Winning in AI Search?

AI search is becoming a critical discovery channel, but most brands lack formal measurement frameworks for Answer Engine Optimization (AEO). Unlike SEO, which has decades of established metrics, AEO r…

How to Develop and Implement a First-Party Data Strategy

The article explains the decline of third-party cookies and the growing importance of first-party data for marketers. It defines zero-, first-, second-, and third-party data, emphasizing that first-pa…

What Is a Digital Experience Platform (DXP)?

Acquia defines a digital experience platform (DXP) as a centralized system that unifies content creation, data management, machine learning, and orchestration to deliver personalized, seamless custome…

What to Consider When Choosing a Drupal Partner

The article provides guidance on selecting a Drupal implementation partner, emphasizing the importance of vetting vendors based on experience, team expertise, project scope understanding, community in…

Here’s the Most Important Product Content to Your Customers

A Forrester Consulting study commissioned by Widen (an Acquia company) reveals that e-commerce customers prioritize detailed product descriptions and specifications (77%), customer reviews (73%), and …

Composable Commerce Trends: A Q&A with Acquia CTO Dries Buytaert and commercetools CPO Kelly Goetsch

Acquia and commercetools announced the launch of Acquia Digital Commerce, a composable commerce solution integrating commercetools' commerce platform, Acquia's CMS, and Lucidworks' search capabilities…

Higher Standards for Inclusion: Web Accessibility in Drupal

Drupal emphasizes web accessibility as a core principle, benefiting users with disabilities and expanding market reach. Ignoring accessibility risks legal penalties, brand damage, and lost revenue, as…

How to Map Your Marketing Technology

Acquia published a guide on mapping marketing technology (martech) stacks to improve collaboration, eliminate redundancy, and scale operations. The article emphasizes creating a visual map of tools, p…

4 Ways to Optimize Your Multi-Language Website

Acquia published a blog post outlining four strategies to optimize multi-language websites, highlighting common challenges like inconsistent translations, missing content in localized versions, and la…

Guide to Storing Video Files in Your DAM System

The article highlights the growing importance of video in marketing, with 71% of B2B and 66% of B2C marketers using video, and the need for strategic storage and distribution as video consumption shif…

Tackling Marketing's Challenges with Data-Driven DXO Strategies

Acquia highlights how shrinking marketing budgets (7.7% of revenue per Gartner) and CEO pressure for growth are forcing marketers to optimize digital experiences through data-driven DXO strategies. Th…

A Guide to UGC and DAM

Acquia published a guide explaining how brands can leverage user-generated content (UGC) with digital asset management (DAM) systems to enhance marketing. The article highlights that UGC, such as cust…

Why Marketing and IT Teams Should Upgrade to Drupal 9

Drupal 9, released in June 2020, offers enhanced security, performance, and enterprise-ready features compared to Drupal 7 and 8, which still power 69.5% and 24% of Drupal sites respectively. It provi…

The Importance of Zero-Party Data

The article highlights a seismic shift in data collection practices, driven by privacy regulations and consumer sentiment, pushing marketers away from third-party data toward zero-party data. Zero-par…

Drupal CMS: A New Way To Drupal

Drupal CMS, the rebranded next phase of Drupal innovation under the Starshot Initiative, launches on January 15, 2025, as a major evolution of the open-source CMS. It introduces a browser-based Experi…

Migrating Brand Sites with Conagra

Conagra reduced brand website migrations from three months with a team of three or four to six weeks using Acquia Source and AI, enabling one person to rebuild eight sites by June 2026. The new approa…

Figma to Source

Acquia Source introduces AI-powered tools to bridge the gap between Figma designs and live websites. The platform automates the conversion of Figma files into functional sites by mapping designs to ex…

From AI-Assisted to AI-Native: A New Foundation for Digital Experience

Acquia argues that most enterprise AI initiatives fail not due to model limitations but because legacy systems were designed for human-driven workflows, not AI-native architectures. The company assert…

Acquia vs. DIY: Why You Shouldn’t Go It Alone with Drupal Hosting

Acquia argues against DIY Drupal hosting, highlighting hidden costs, scalability challenges, and security risks of self-managed infrastructure. The company promotes its Acquia Cloud Platform as a secu…

Beyond AI Wash: Building AI-Native B2B Ecosystems That Drive Pipeline

The webinar, sponsored by Acquia, 6sense, and Elevated Third, addresses the gap between AI-enabled tools and AI-native outcomes in B2B ecosystems. It highlights that traditional growth stacks are ill-…

How Technology Is Shaping Modern Politics: Tools, Risks, and Possibilities

Technology is fundamentally reshaping modern politics by enabling data-driven campaigning, real-time voter engagement, and AI-powered strategy, while simultaneously introducing risks like misinformati…

Rethinking Your Website: Building a Smarter Digital Strategy for the AI Era

Acquia and partner Velir hosted a webinar on building AI-powered digital strategies, arguing that traditional static websites are obsolete. AI is transforming websites into dynamic, distributed system…

Higher Ed Has a New Compliance Deadline. Is Your Web Governance Ready?

A new ADA Title II compliance deadline for public universities arrives in April 2026, requiring all web and mobile app content to meet WCAG 2.1 Level AA standards. Most large public universities are u…

Drupal performance. Acquia assurance.

Acquia has launched a new platform focused on Drupal performance and assurance, emphasizing that it allows customers to build features without managing infrastructure. The platform promises 99.99% upt…

Be the answer, everywhere.

Acquia has introduced AI-powered tools to help businesses maintain brand consistency and compliance in AI-generated content. The new features act as guardrails within AI workflows, ensuring that conte…

Stop Searching. Start Launching!

Acquia has introduced a new AI-powered website creation tool integrated with its Digital Asset Management (DAM) system, enabling users to build on-brand digital experiences significantly faster. The s…

Simplify Product Content Distribution With Acquia DAM

Acquia introduced Channel Portals, a new feature within its Entries product information management (PIM) system, designed to streamline product content distribution for sales teams, partners, and cust…

Creative Collaboration With AI Assistant in Acquia DAM

Acquia has integrated an AI assistant into its Workflow proofer within Acquia DAM (formerly Widen), enabling users to receive instant AI-generated responses for creative collaboration tasks such as co…

Acquia DAM (Widen) Search Gets A Boost

Acquia DAM (Widen) has redesigned its search functionality to deliver more relevant results, modernize the user interface, and improve backend performance. The update introduces relevance-based sortin…

Announcing the 2023 Acquia Engage Awards

Acquia has opened nominations for the 2023 Engage Awards, an annual program recognizing innovative digital solutions built with Acquia’s platform. The awards now include new categories such as Best Da…

Why Drupal is the Preferred CMS for Government Websites

Drupal is the dominant content management system (CMS) for government websites, powering 56% of global government sites and used by over 150 countries as of 2021. The article highlights Drupal’s growi…

What Acquia Learned from Its Personalization Test (and Why Every Test is Valuable)

Acquia conducted a personalization test on its DAM product page targeting visitors in the consumer goods industry, expecting to improve engagement and conversions. Using Acquia’s tools, the team tailo…

Why Are Companies Still Using Legacy CMS Products?

OpenText’s legacy CMS products like Vignette, TeamSite, and RedDot have stagnated with no new features or enhancements, leaving customers paying for outdated systems that fail to support modern, multi…

Managing Product Content Workflows with DAM and PIM

Acquia has integrated Product Information Management (PIM) capabilities into its Digital Asset Management (DAM) solution, Acquia DAM (formerly Widen), to address the natural convergence of these syste…

How DAM Will Impact the Future of Digital Marketing

The future of digital marketing will shift from traditional content delivery to immersive, interactive experiences powered by AR, VR, and 3D installations, where consumers actively participate in bran…

Amazon Web Services (AWS)

Amazon Web Services (AWS) is leveraging machine learning and generative AI to address digital accessibility gaps for its customers. The company enables users to create automated summaries of articles …

Crayola

AI Writing Assistant

Acquia has introduced an AI Writing Assistant integrated into its managed SaaS CMS, designed to streamline content creation by eliminating manual SEO processes and legacy system inefficiencies. The to…

Content Trends in the Era of AI

AI has transitioned from a creative tool to the operational backbone of digital enterprises, with content now serving as the primary 'System of Record.' Organizations must rapidly adapt their technolo…

TotalEnergies

TotalEnergies is undergoing a strategic shift from oil and gas to renewable energy, targeting zero carbon emissions by 2050. To support this transition, the company has partnered with Acquia to migrat…

DrupalCon Chicago 2026

DrupalCon Chicago 2026 highlights Acquia’s participation in the event, emphasizing the impact of the Driesnote and the 25th Anniversary Gala on the Drupal community. Acquia showcased its latest advanc…

Meeting the AI Moment: Ethical and Practical Insights from the DrupalCon AI Summit

The DrupalCon AI Summit in Chicago highlighted ethical and practical considerations for integrating AI with Drupal, emphasizing augmentation over replacement of human roles. Key discussions included c…

Revealing the 2026 Acquia Engage Award Finalists

Acquia has revealed the finalists for its 2026 Engage Awards, highlighting innovative digital experience projects across five categories. The awards celebrate customer and partner achievements in mode…

The Talent Base Is the Roadmap: Teaching the First Drupal in a Day in North America

Acquia, a leading enterprise Drupal solutions provider, has expanded its Drupal in a Day initiative—a one-day educational program designed to introduce newcomers to Drupal—with its first North America…