ActiveCampaign · 2025
6 tracked updates · 2025
Across 2025, ActiveCampaign shipped 6 tracked updates. That's about 2 a month across 4 active months. The busiest month was June 2025 (3). The standout: “ActiveCampaign highlights marketing automation for customer retention with WhatsApp integration” (Dec 1, 2025).
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December 2025
ActiveCampaign published a blog post emphasizing the role of marketing automation in improving customer retention, citing industry data on churn costs and profitability. The post introduces 19 automat…
October 2025
ActiveCampaign released a simplified user manual to help users quickly master its platform, focusing on six core building blocks: lists/tags, segmentation, forms, email campaigns, site tracking, and a…
June 2025
ActiveCampaign introduced a new Twilio SMS outbound integration example in its developer documentation, enabling users to send SMS messages via Twilio directly from ActiveCampaign automations. The wor…
ActiveCampaign published a new Slack outbound integration example in its developer documentation, demonstrating how to post messages to Slack channels from ActiveCampaign workflows. The example includ…
ActiveCampaign published a developer guide demonstrating how to integrate Calendly with its platform using Custom Objects. The example configures a CX app that maps Calendly event data to ActiveCampai…
February 2025
ActiveCampaign published a detailed guide on email flows, emphasizing multi-step, behavior-driven automation sequences that trigger based on customer actions. The post highlights 13 industry-specific …
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