- Partnershipbraze.com
Braze Signs Strategic Collaboration Agreement with AWS to Advance AI-Powered Customer Engagement
Braze and AWS signed a strategic collaboration agreement to expand generative AI capabilities and deepen industry-specific solutions, integrating Amazon Bedrock into BrazeAI Agent Console™. The partne…
- Case Studybraze.com
Braze Announces 2026 Torchie Award Winners Recognizing the Marketers Who Were ‘Made for This’ Moment
Braze announced the 2026 Torchie Award winners, recognizing brands like AB InBev, Compare the Market, and Wendy’s for innovative customer engagement campaigns using Braze’s platform and AI tools. Winn…
- Case Studybraze.com
Congratulations to the Forge 2026 Torchie Awards winners
Braze announced the winners of its 2026 Torchie Awards, showcasing AI-driven customer engagement campaigns that delivered significant business outcomes. Compare the Market achieved a 17% conversion up…
- Launchbraze.com
Braze Accelerates AI Innovation, Empowering Marketers to Treat Every Customer Like Their Only Customer
Braze unveiled four major AI-driven product launches—Decisioning Studio Go, Agentic Standards, Operator Connect, and Conversational Agents—designed to automate real-time customer journey decisioning, …
- Featurebraze.com
Agentic Standards
Braze launched Agentic Standards, a beta feature in Agent Console that enforces enterprise policies on campaigns and Canvases before launch. The tool uses pre-built or custom rulesets to validate bran…
- Featurebraze.com
Message Prioritization
Braze launched Message Prioritization, a feature that ranks opted-in messages by business importance when competing for the same user under frequency caps. This ensures higher-priority messages (e.g.,…
- Featurebraze.com
Conversational Agents
Braze introduced Conversational Agents, a beta feature enabling AI-driven conversational workflows where users can complete brand-defined tasks via natural language. Workflows support tools like catal…
- Launchbraze.com
Made for this: How Braze is providing new ways to build, support, and extend your campaigns
Braze unveiled a suite of AI-driven tools at Forge 2026, including BrazeAI Operator™ for end-to-end journey building, Content Optimizer for automated A/B testing, Decisioning Studio Go for self-serve …
- Featurebraze.com
Bring 1:1 decisioning to every marketing journey with BrazeAI Decisioning Studio™ Go
Braze introduced BrazeAI Decisioning Studio Go, a beta feature enabling marketers to deploy AI-driven 1:1 decisioning agents without data science or engineering support. The tool uses reinforcement le…
- Featurebraze.com
SCIM group role mapping
Braze launched SCIM group role mapping in early access, allowing customers to provision Braze dashboard permissions via their identity provider (IdP). Groups pushed from the IdP to Braze can be mapped…
- Featurebraze.com
Operator Analyze
Braze introduced Operator Analyze, a conversational analytics tool within BrazeAI Operator that answers performance and analytics questions using workspace data. Users can ask about channel engagement…
- braze.com
Databricks Delta Sharing
Braze now supports Databricks Delta Sharing, enabling secure sharing of live Braze engagement and campaign data into Databricks environments. The integration is currently limited to US-hosted Braze cl…
- Featurebraze.com
Segment reporting in Report Builder
Braze’s Report Builder now supports segment-based reporting in rows and as a drilldown option, allowing users to analyze campaign or Canvas performance by segment membership. The feature requires anal…
- Featurebraze.com
BrazeAI Operator
Braze introduced BrazeAI Operator, an AI assistant embedded in its dashboard that drafts campaigns, Canvases, segments, and content using natural language prompts. It leverages GPT-5.6 Terra for compl…
- Integrationbraze.com
Globalization Partners International
Braze introduced the GPI Translation Services Connector, enabling automated translation workflows for campaigns, Canvases, email templates, and Content Blocks via Braze’s Translation API. The integrat…
- Integrationbraze.com
Shopify Markets
Braze now supports Shopify Markets, enabling brands to sync up to 25 single- or multi-country markets into their Braze integration. The integration adds market-specific user data, currency handling, a…
- Featurebraze.com
Look up request processing status
Braze introduced a new beta endpoint, /users/track/status, to check whether asynchronous /users/track requests have finished processing. Developers can use a group_id to verify completion before trigg…
- Featurebraze.com
No user is an island: Supporting context-aware experiences across relationship hierarchies with Braze Accounts
Braze introduced Accounts, a new data object framework enabling brands to model cross-hierarchical customer relationships natively. Early access is available now, allowing marketers to preserve contex…
- Communitybraze.com
September 2026 Bonfire Marketer of the Month: Juan Florez
Braze named Juan Florez, Head of CRM at Snoonu, as its September 2026 Bonfire Marketer of the Month for his innovative use of Braze during Snoonu’s World Cup 2026 activation. The campaign leveraged Br…
- Featurebraze.com
Usage alerts
Braze launched usage alerts in early access, notifying dashboard users via email or in-app banners when Action Credit consumption hits fixed thresholds (90%, 100%, etc.) during a credits period. Alert…
- Contentbraze.com
A Gmail deliverability guide: Getting and staying in good standing
Braze released a comprehensive guide on maintaining Gmail deliverability, highlighting that sender reputation hinges on recipient engagement and strict adherence to Google’s authentication and complia…
- Featurebraze.com
BrazeAI Decisioning Studio™
Braze introduced BrazeAI Decisioning Studio™ (formerly OfferFit) to replace traditional A/B testing with AI-driven decisioning agents that optimize any business metric using first-party data. The tool…
- Featurebraze.com
Two-way conversation orchestration in Canvas
Braze introduced a new Canvas feature enabling two-way WhatsApp conversations, allowing businesses to listen for inbound messages, respond immediately with interactive response messages, and route con…
- Featurebraze.com
Abandoned cart reminder in Canvas
Braze introduced a new WhatsApp Canvas feature that sends personalized cart reminders to users who add items but don’t complete a purchase within a set window. The feature requires Meta-approved Whats…
- Eventbraze.com
Braze Sets the Stage for Forge 2026 with ‘Made for This’ Theme, Bold Agenda and Standout Speaker Lineup
Braze announced Forge 2026, its annual customer engagement conference, with the theme ‘Made for This’ emphasizing marketers’ resilience amid rapid industry change. The event, September 28–30 in Las Ve…
- tradingview.com
Braze dips 12% on weak Q3 profit outlook, overshadowing Q2 beat - TradingView
Braze reported Q2 FY2027 revenue of $227.2M (up 26% Y/Y) and non-GAAP EPS of $0.19, beating estimates, but guided Q3 FY2027 revenue to $229M–$230M with non-GAAP EPS of $0.13–$0.14, below consensus. FY…
- aol.com
Braze Sinks 12% as Soft Earnings Guide Overshadows Beat and Raise; Klaviyo Advances 3%
Braze (NASDAQ:BRZE) delivered a beat and a raise on Tuesday afternoon, and its stock is tumbling anyway. The gap tells you the market is pricing the next quarter’s earnings line rather than the ...
- seekingalpha.com
Braze: Growth At A Very Reasonable Price, Especially Amid Guidance Boost
Braze remains a compelling 'growth at a reasonable price' play, especially after a post-earnings selloff despite strong Q2 results. BRZE raised FY27 revenue guidance to $910–$913M (23–24% y/y growth),…
- stockstory.org
Braze (NASDAQ:BRZE) Surprises With Q2 CY2026 Sales But Stock Drops 12.1% - StockStory
Braze reported Q2 CY2026 revenue of $227.2M, up 26.2% YoY and beating estimates by 3.1%, with non-GAAP EPS of $0.19 exceeding consensus by 22.4%. Guidance for next quarter was $229.5M at the midpoint,…
- seekingalpha.com
Braze forecasts $910M-$913M FY2027 revenue while expanding BrazeAI adoption and AWS co-sell
Q2 FY2027 earnings call: 26% revenue growth, record free cash flow, rising AI adoption, and AWS co-sell deal—see guidance and key risks now.
- 01net.it
Braze to Report Fiscal Second Quarter 2027 Results - 01net
Braze named Pearce Dolan as its new Chief Product Officer, effective August 24, 2026, reporting to CEO Bill Magnuson. Dolan brings nearly 20 years of product leadership experience from Deel and Revolu…
- tradingkey.com
Braze Fiscal Q2 2027 Earnings: Revenue Growth Drives Better Operating Leverage
Braze’s fiscal Q2 2027 revenue increased 26.2% year over year to $227.2 million, while its GAAP diluted loss per share narrowed to $0.17 from $0.26. Free cash flow rose to $21.7 million from $3.5 ...…
- Eventbraze.com
Entertainment in Action: The data already exists. Most of it never gets used.
Braze and Penguinwolf are hosting a live webinar on September 4, 2026, to discuss personalization gaps in APAC’s entertainment, gaming, and sports sectors. The session will highlight underutilized dat…
- Eventbraze.com
Beyond Auto-Reply: How SimpliSafe Uses AI Agents to Power Personalization at Scale
Braze announced a webinar on September 2, 2026, highlighting how SimpliSafe uses AI agents within Braze to personalize SMS responses in real time, including detecting opt-out intent and crafting tailo…
- Contentbraze.com
Key insights from Grow with Braze Jakarta 2026
Braze's Jakarta event emphasized that AI is now a baseline capability for marketers, but success depends on leveraging first-party data and human judgment to avoid the 'wind tunnel effect' of homogeni…
- Eventbraze.com
The psychology of sports fandom: And what it means for marketers
Braze announced a September 2, 2026 webinar featuring sports fandom researcher Daniel Wann, exploring how psychological needs drive fan loyalty amid shifts from traditional ecosystems to streaming and…
- braze.com
Uswitch turns AI-optimized subject lines and CTAs into a smarter path to smart meter connections
Uswitch adopted BrazeAI Content Optimizer to automate testing of email subject lines and CTAs, replacing manual processes that were slow and biased. The tool delivered a 43% higher clickthrough rate o…
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