What Buffer shipped in 2025

The Best Time to Post on YouTube — Data from 1.8 M Shorts and Long-form Videos

A 2026 analysis of 1.8 million YouTube videos and Shorts reveals a significant shift in optimal posting times for creators, with long-form videos and Shorts now requiring distinct scheduling strategie…

Suzanne Kelly

Buffer has introduced a 50% discount for public libraries, making their services more accessible to this sector. This initiative is part of Buffer's efforts to support community institutions and encou…

Easily move a post to top or bottom of your queue

Buffer has introduced a new feature that enables users to quickly reposition queued social media posts to the top or bottom of their queue via a 'Reorder' option. This enhancement streamlines content …

Anna Burgess Yang

Anna Burgess Yang, a former product manager turned content marketer and journalist, shares her experiences and insights on preparing for an extended medical leave and automating content repurposing. A…

Hashtag Manager now floating free

Buffer has redesigned its Hashtag Manager feature, moving it from a side panel to a popover format. This change provides more space for the tool and sets the stage for future upgrades to the Composer …

Aiza Domingcil

Aiza Domingcil is a SaaS copywriter and co-founder of CaaSocio. She has written one post titled 'AI Emails Me Content Ideas Every Morning — Here’s How That System Works', which explains how she set up…

Community

Buffer has launched a new centralized workspace for managing social media comments across multiple platforms, including Threads, LinkedIn, Bluesky, Instagram, Facebook, and X. The tool consolidates co…

Diego Sanchez

Buffer has introduced a new feature that allows users to manage comments across six different platforms—Instagram, Facebook, Threads, Bluesky, X, and LinkedIn—all within a single workspace. This featu…

Dark Mode

Buffer has introduced a Dark Mode feature across its platform, allowing users to toggle the setting manually in Preferences > Appearance or enable it automatically based on system preferences. This up…

Buffer for iOS 26

Buffer for iOS has received its most significant update to date, introducing a redesigned interface, new content capture methods, and an Apple Watch app. The redesign adopts Apple’s Liquid Glass syste…

How This Agency Uses Buffer to Manage 30+ Social Accounts

Buffer’s per-channel pricing model and centralized community management features have become a competitive differentiator for social media agencies, as demonstrated by Sapphire Social, a boutique agen…

Facebook First Comment

Buffer has introduced a new feature allowing users on paid plans to schedule their first comment on Facebook posts directly from the platform. Previously, Buffer’s scheduling capabilities were limited…

Bulk Schedule via CSV

Buffer has introduced a new feature allowing users to bulk schedule posts by importing up to 100 posts at once via CSV. This change directly impacts users who manage content through spreadsheets, redu…

Improved tags management

Buffer has relocated the management of Tags to a dedicated page within Settings, simplifying the process of adding and editing tags. The update also introduces direct links to schedule and analytics r…

Threads Location & Topic Tags

Channel Groups

Buffer has introduced a new feature called Channel Groups, allowing users to group their social media accounts and publish content to multiple channels simultaneously. This update is designed to strea…