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What Buffer shipped in 2025

16 tracked updates · 2025

Signal breakdown — 2025

10 feature updates·2 content pieces·1 case studies·1 pricing updates

Activity across 2025

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Top updates from 2025

Pricing/buffer.com

Suzanne Kelly

Buffer has introduced a 50% discount for public libraries, making their services more accessible to this sector. This initiative is part of Buffer's efforts to support community institutions and encou

Feature/buffer.com

Easily move a post to top or bottom of your queue

Buffer has introduced a new feature that enables users to quickly reposition queued social media posts to the top or bottom of their queue via a 'Reorder' option. This enhancement streamlines content

/buffer.com

Anna Burgess Yang

Anna Burgess Yang, a former product manager turned content marketer and journalist, shares her experiences and insights on preparing for an extended medical leave and automating content repurposing. A

Feature/buffer.com

Hashtag Manager now floating free

Buffer has redesigned its Hashtag Manager feature, moving it from a side panel to a popover format. This change provides more space for the tool and sets the stage for future upgrades to the Composer

Content/buffer.com

Aiza Domingcil

Aiza Domingcil is a SaaS copywriter and co-founder of CaaSocio. She has written one post titled 'AI Emails Me Content Ideas Every Morning — Here’s How That System Works', which explains how she set up

Feature/buffer.com

Community

Buffer has launched a new centralized workspace for managing social media comments across multiple platforms, including Threads, LinkedIn, Bluesky, Instagram, Facebook, and X. The tool consolidates co

Feature/buffer.com

Diego Sanchez

Buffer has introduced a new feature that allows users to manage comments across six different platforms—Instagram, Facebook, Threads, Bluesky, X, and LinkedIn—all within a single workspace. This featu

Feature/buffer.com

Dark Mode

Buffer has introduced a Dark Mode feature across its platform, allowing users to toggle the setting manually in Preferences > Appearance or enable it automatically based on system preferences. This up

Feature/buffer.com

Buffer for iOS 26

Buffer for iOS has received its most significant update to date, introducing a redesigned interface, new content capture methods, and an Apple Watch app. The redesign adopts Apple’s Liquid Glass syste

Case Study/buffer.com

How This Agency Uses Buffer to Manage 30+ Social Accounts

Buffer’s per-channel pricing model and centralized community management features have become a competitive differentiator for social media agencies, as demonstrated by Sapphire Social, a boutique agen

Feature/buffer.com

Facebook First Comment

Buffer has introduced a new feature allowing users on paid plans to schedule their first comment on Facebook posts directly from the platform. Previously, Buffer’s scheduling capabilities were limited

Feature/buffer.com

Bulk Schedule via CSV

Buffer has introduced a new feature allowing users to bulk schedule posts by importing up to 100 posts at once via CSV. This change directly impacts users who manage content through spreadsheets, redu

Feature/buffer.com

Improved tags management

Buffer has relocated the management of Tags to a dedicated page within Settings, simplifying the process of adding and editing tags. The update also introduces direct links to schedule and analytics r

Feature/buffer.com

Channel Groups

Buffer has introduced a new feature called Channel Groups, allowing users to group their social media accounts and publish content to multiple channels simultaneously. This update is designed to strea

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